A data-driven employer branding approach for attracting and retaining critical talent
Analysis, strategy and content to connect companies with their ideal talent
Data-driven: a new way of understanding your employer brand
How we will help your Brand
Any employer branding strategy begins with analysis, the ability to understand how the talent we want in our company perceives us. To do this, we have developed a modular methodology that we have called LifeBeam, our method allows us to analyse a brand from four different perspectives.
Social media is the first point of contact with our critical talent. Understanding how we are perceived across the multiple channels is the first step in any analytical process. Every company has a presence on a different range of social networks. The image your company projects is fundamental to understanding what your critical talent is exposed to, the messages it conveys and whether its searched for proactively or not, research on how your brand is being “picked up” is essential.
An in-depth analysis allows us to understand the dynamics of a company and its talent competitors, gauge the alignment of our presence with the EVP and design a more effective communication strategy.
SEO + Comms
It is no use having the best communication strategy or the best job portal if no one can find it. The positioning of our careers page in search engines and the spontaneous interest in working for our company are two key factors that serve as a thermometer for the health of our employer brand.
Understanding the evolution of our positioning helps us make decisions and optimise our communication.In a time where talent is scarce, in particular in developing areas, appearing at the top of search engines means capturing spontaneous applications that are very valuable for your company.
With all the intelligence accumulated by Glassdoor and Indeed, we can understand how strong and differentiated a company’s EVP is. The reasons why a candidate ultimately accepts an offer are directly related to one of the pillars of your EVP, whether it be salary and benefits, work-life balance, corporate culture, diversity and inclusion or management quality, all must be taken into consideration. Thanks to our strategic partnership with Glassdoor and Indeed, we are able to analyse all these EVP factors in depth, measure them in each context and plot their past and future evolution for each company and each competitor for talent.
The details define the volumen and quality of the candidates that end up in a process. Mapping the candidate experience is critical. There are many factors that impact said experience, each one of them has a certain impact on the abandonment or conversion rate of a process. Mapping these key factors helps us to optimise the volume of applications and improve a candidate’s satisfaction levels with our company.
Every time someone comes to our portal and has decided on a position to apply for, the challenge of not losing them along the way begins.
They have trusted us:
LifeBeam: a holistic approach
to employer branding
Employer branding is not static, it is constantly evolving and under construction. The main reason why so many companies suffer when they try to measure the results of their efforts is they lack a hollistic tool that tracks the different impacts from the multiple platforms and channels they use to work their brand. Our partners think they are trying to measure the effects of an abstract concept, when in reality they need to measure the effects that their employer branding actions have on their recruitment dynamics.
The consequence of this reality is that key elements like keywords on your careers page, social media posts and everything that makes up the candidate and employee experience in your company have a decisive impact in the overall impact of employer branding, and can be used to measure its effectiveness. As a partner we have built a modular solution that allows you to measure aspects independently or make a comprehensive internal and external analysis of a company’s employer branding.
Results that improve your ability to attract talent
We believe that you can’t solve a problem if you don’t understand it. We use simple analysis tools adapted to the reality of each company to obtain useful and practical information. From all this data, we can work on defining a unique KPI model and creating communication or recruitment strategies that help you achieve your goals.
Our employer brand analysis tools are not intended to give us a static picture of the state of a company. The tools aim to provide you with a constant evolution through dynamic candidate and employee experiences. From a simple social media update to the creation of a talent portal, we draw on data from our methodology and industry insights to deliver employer branding strategies, messages and products that enable you to connect with the right talent in any channel.
employer branding strategy
Analysis is the first step, but not the only one. We also offer solutions that help you bring your strategy to life, from the most strategic that are based on core elements (the creation or adjustment of your employer value proposition) to the most operational, such as the creation of pages, communication plans or content for social networks.
Our focus is always with the philosophy of working on what works, deciding with data and not from intuition.