{"id":9868,"date":"2021-03-12T13:52:12","date_gmt":"2021-03-12T12:52:12","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=9868"},"modified":"2021-03-12T13:52:15","modified_gmt":"2021-03-12T12:52:15","slug":"hr-analytics-tomar-decisoes-estategicas-com-base-em-dado","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/","title":{"rendered":"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9868\" class=\"elementor elementor-9868\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d9a3285 elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d9a3285\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-41befec2\" data-id=\"41befec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c077608 elementor-widget elementor-widget-post-info\" data-id=\"6c077608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/david-martinez\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2021\/03\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 12, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b98efe5 elementor-widget elementor-widget-heading\" data-id=\"1b98efe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dados\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74888f48 elementor-widget elementor-widget-text-editor\" data-id=\"74888f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e3o sei se ter\u00e1 visto o filme <em>Moneyball<\/em>, protagonizado por Brad Pitt? Este filme baseado na hist\u00f3ria ver\u00eddica de Billy Beane, o gestor de uma equipa de basebol que nos anos 90 come\u00e7ou a utilizar <strong>t\u00e9cnicas estat\u00edsticas para a tomada de decis\u00f5es\u00a0<\/strong>relativas \u00e0 contrata\u00e7\u00e3o de jogadores e estrat\u00e9gias de jogo. Num mundo onde as decis\u00f5es s\u00e3o tomadas pelo crit\u00e9rio de \u201cbatedores\u201d que com a experi\u00eancia ganharam uma certa intui\u00e7\u00e3o, <strong>as estat\u00edsticas mudaram tudo<\/strong>. O filme relata como esta nova forma de tomada de decis\u00e3o, n\u00e3o s\u00f3 ajudou a equipa a ganhar v\u00e1rias ligas, mas tamb\u00e9m a tornar a contrata\u00e7\u00e3o de jogadores especialmente lucrativa. Desde a\u00ed, todas as equipas de praticamente todas as modalidades, <strong>baseiam-se em algoritmos estat\u00edsticos para melhorar o seu rendimento.<\/strong><\/p><p>Esta \u00e9 precisamente a grande vantagem das <strong><em>HR Analytics<\/em>: permitem tomar decis\u00f5es baseadas em dados para melhorar o processo de gest\u00e3o de pessoas. <\/strong><em>HR Analytics<\/em>n\u00e3o deixam de ser um conjunto de processos e t\u00e9cnicas estat\u00edsticas aplicadas \u00e0 <strong>an\u00e1lise de dados de recursos humanos. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ef34ca elementor-widget elementor-widget-image\" data-id=\"55ef34ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"540\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg\" class=\"attachment-large size-large wp-image-9786\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg 800w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image-300x203.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image-768x518.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4442b611 elementor-widget elementor-widget-text-editor\" data-id=\"4442b611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mas do que falamos exatamente? Como e que tipo de processos podemos otimizar, com base em t\u00e9cnicas de <em>HR Analytics<\/em>?\u00a0<strong>Vejamos alguns exemplos pr\u00e1ticos:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4009d09 elementor-widget elementor-widget-heading\" data-id=\"4009d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Sele\u00e7\u00e3o\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f72593 elementor-widget elementor-widget-text-editor\" data-id=\"1f72593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine que usamos os dados de desempenho das pessoas que ocupam uma posi\u00e7\u00e3o ou um conjunto de posi\u00e7\u00f5es determinadas e os comparamos com os resultados que obtiveram nas diferentes provas de avalia\u00e7\u00e3o que se utilizaram durante o processo de sele\u00e7\u00e3o. Os dados poderiam responder a:<\/p><ul><li><strong>Quais as t\u00e9cnicas (testes, entrevistas, din\u00e2micas, etc.) que melhor ajudaram a selecionar os que obtiveram melhor desempenho?<\/strong><\/li><li><strong>Quais as vari\u00e1veis (compet\u00eancias, atitudes, conhecimentos, idiomas, etc.) que melhor predizem o desempenho para a posi\u00e7\u00e3o?<\/strong><\/li><\/ul><p>\u00a0<\/p><p>Respondendo a estas perguntas, poder\u00edamos centrar todo o esfor\u00e7o do processo de sele\u00e7\u00e3o na avalia\u00e7\u00e3o das vari\u00e1veis mais preditivas e encurt\u00e1-lo, utilizando s\u00f3 as t\u00e9cnicas que melhor predizem o desempenho. <strong>Desta forma conseguiremos incrementar o \u00eaxito no processo de sele\u00e7\u00e3o e reduzir o tempo e custos a si associados. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d37e0b elementor-widget elementor-widget-heading\" data-id=\"0d37e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Desenvolvimento <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265cba0 elementor-widget elementor-widget-text-editor\" data-id=\"265cba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine que identificamos as pessoas com o desempenho mais elevado para as diferentes posi\u00e7\u00f5es dentro de uma empresa. Poder\u00edamos identificar quais as suas caracter\u00edsticas comuns que os diferenciam das pessoas com menor desempenho. Certamente que essas caracter\u00edsticas associadas a um desempenho mais elevado ser\u00e3o compet\u00eancias e\/ou conhecimentos.<\/p><p>Os dados ajudariam a responder a:<\/p><ul><li><strong>Em que tipo de a\u00e7\u00f5es de forma\u00e7\u00e3o ou de desenvolvimento devo investir para aumentar o desempenho das equipas?<\/strong><\/li><\/ul><p>\u00a0<\/p><p><strong>Dar resposta a esta pergunta ajuda a otimizar os investimentos em desenvolvimento e identificar as pessoas que mais poder\u00e3o beneficiar deste, no seu crescimento profissional.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68046fb elementor-widget elementor-widget-heading\" data-id=\"68046fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Reten\u00e7\u00e3o\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba84a4 elementor-widget elementor-widget-text-editor\" data-id=\"0ba84a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imaginemos agora que identifica as pessoas com elevado risco de sa\u00edda (desvincula\u00e7\u00e3o n\u00e3o desejada). Percebemos tamb\u00e9m que pode comparar as vari\u00e1veis organizacionais entre as pessoas de elevado risco de sa\u00edda e as de baixo risco de sa\u00edda. Esta an\u00e1lise pode ajudar a responder a:<\/p><ul><li><strong>O que caracteriza colaboradores de elevado risco de sa\u00edda?<\/strong><\/li><li><strong>Ser\u00e1 que existe uma fonte de insatisfa\u00e7\u00e3o oculta?<\/strong><\/li><\/ul><p>\u00a0<\/p><p><strong>Dar resposta a estas quest\u00f5es n\u00e3o s\u00f3 ajuda a aumentar a satisfa\u00e7\u00e3o, como tamb\u00e9m a performance das pessoas que podem ser cr\u00edticas para a empresa.<\/strong><\/p><p>N\u00e3o pretendo ser exaustivo e ir al\u00e9m destes tr\u00eas exemplos, que s\u00e3o apenas uma pequena amostra de <strong>como os dados podem ajudar na tomada de decis\u00f5es estrat\u00e9gicas na gest\u00e3o de recursos humanos. <\/strong><\/p><p>Outro aspeto positivo das <em>HR Analytics<\/em>\u00e9 que podemos trabalhar com os dados como uma imagem fixa, realizando uma an\u00e1lise pontual dos mesmos em determinado momento como se fosse um v\u00eddeo em movimento. Estas t\u00e9cnicas aplicam-se tamb\u00e9m para criar <strong><em>dashboards<\/em>, que se atualizam em tempo real com KPIs que permitem otimizar os processos de gest\u00e3o de pessoas.<\/strong><\/p><p>\u00c0 semelhan\u00e7a do filme\u00a0<em>Moneyball<\/em>, muitos dos processos da gest\u00e3o de pessoas est\u00e3o mais direcionados para a experi\u00eancia ou intui\u00e7\u00e3o do que para os dados. No entanto, a utiliza\u00e7\u00e3o de crit\u00e9rios estat\u00edsticos est\u00e1 a ser introduzida na gest\u00e3o de recursos humanos de muitas organiza\u00e7\u00f5es. <strong>Este facto est\u00e1 a permitir uma profissionaliza\u00e7\u00e3o ainda maior da gest\u00e3o de recursos humanos, apoiando as decis\u00f5es estrat\u00e9gicas em dados objetivos. <\/strong>Os dados querem contar-nos hist\u00f3rias sobre a gest\u00e3o de talento, os primeiros a escut\u00e1-los podem encontrar uma vantagem competitiva fundamental.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a9bb89c\" data-id=\"a9bb89c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167e9402 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"167e9402\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-167e9402\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-167e9402\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443bab63 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"443bab63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3597ad7 elementor-widget elementor-widget-heading\" data-id=\"3597ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1528f8c8 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"1528f8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28669e5f elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"28669e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a4f5f9 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"39a4f5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354cffb1 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"354cffb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd01deb elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"4dd01deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9aa3f1 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2c9aa3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74522744 elementor-widget elementor-widget-heading\" data-id=\"74522744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8d214e elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"3a8d214e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90&#8230; <\/p>\n","protected":false},"author":6,"featured_media":9786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[406],"tags":[],"class_list":["post-9868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talent-assessment-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado\" \/>\n<meta property=\"og:description\" content=\"No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T12:52:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-12T12:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/\"},\"author\":{\"name\":\"David Mart\u00ednez\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/7e1cd67257b8d149fc1f5bf41f021d48\"},\"headline\":\"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado\",\"datePublished\":\"2021-03-12T12:52:12+00:00\",\"dateModified\":\"2021-03-12T12:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/\"},\"wordCount\":815,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/image.jpg\",\"articleSection\":[\"Talent Assessment\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/\",\"name\":\"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/image.jpg\",\"datePublished\":\"2021-03-12T12:52:12+00:00\",\"dateModified\":\"2021-03-12T12:52:15+00:00\",\"description\":\"No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/image.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/image.jpg\",\"width\":800,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Talent Assessment\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/talent-assessment\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/7e1cd67257b8d149fc1f5bf41f021d48\",\"name\":\"David Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/David-Martinez-perfil-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/David-Martinez-perfil-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/David-Martinez-perfil-150x150.jpg\",\"caption\":\"David Mart\u00ednez\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/david-martinez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado &#8211; The Key Talent","description":"No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/","og_locale":"en_US","og_type":"article","og_title":"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado","og_description":"No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90...","og_url":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2021-03-12T12:52:12+00:00","article_modified_time":"2021-03-12T12:52:15+00:00","og_image":[{"width":800,"height":540,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg","type":"image\/jpeg"}],"author":"David Mart\u00ednez","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"David Mart\u00ednez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/"},"author":{"name":"David Mart\u00ednez","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/7e1cd67257b8d149fc1f5bf41f021d48"},"headline":"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado","datePublished":"2021-03-12T12:52:12+00:00","dateModified":"2021-03-12T12:52:15+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/"},"wordCount":815,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg","articleSection":["Talent Assessment"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/","url":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/","name":"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg","datePublished":"2021-03-12T12:52:12+00:00","dateModified":"2021-03-12T12:52:15+00:00","description":"No s\u00e9 si habr\u00e1s visto la pel\u00edcula Moneyball, protagonizada por Brad Pitt. Est\u00e1 basada en la historia real de Billy Beane, el gerente de un equipo de b\u00e9isbol que en los a\u00f1os 90...","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/03\/image.jpg","width":800,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/hr-analytics-tomar-decisoes-estategicas-com-base-em-dado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"Talent Assessment","item":"https:\/\/thekeytalent.com\/site\/category\/talent-assessment\/"},{"@type":"ListItem","position":3,"name":"HR Analytics: Tomar decis\u00f5es estat\u00e9gicas com base em dado"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/7e1cd67257b8d149fc1f5bf41f021d48","name":"David Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-150x150.jpg","caption":"David Mart\u00ednez"},"url":"https:\/\/thekeytalent.com\/site\/author\/david-martinez\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/9868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=9868"}],"version-history":[{"count":12,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/9868\/revisions"}],"predecessor-version":[{"id":9880,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/9868\/revisions\/9880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/9786"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=9868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=9868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=9868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}