{"id":8628,"date":"2021-01-27T16:47:31","date_gmt":"2021-01-27T15:47:31","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=8628"},"modified":"2021-01-28T11:54:07","modified_gmt":"2021-01-28T10:54:07","slug":"pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/","title":{"rendered":"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8628\" class=\"elementor elementor-8628\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65474e32 elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65474e32\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1f34f9d2\" data-id=\"1f34f9d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-109ab7fa elementor-widget elementor-widget-post-info\" data-id=\"109ab7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-dedb1bf elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/santiago\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-eacd1e0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2021\/01\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 27, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4e4aa elementor-widget elementor-widget-text-editor\" data-id=\"8a4e4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o <em>millenial<\/em>, deparou-se <strong>com um grande problema:\u00a0<\/strong>n\u00e3o existia nenhum&#8221;. Assim come\u00e7ou <a href=\"https:\/\/www.fastcompany.com\/3057905\/the-problem-with-generational-stereotypes-at-work\">um artigo<\/a>, publicado h\u00e1 quase cinco anos na <em>Fast Company<\/em>, que falava de uma das fal\u00e1cias mais persistentes no mundo do <em>marketing<\/em>: aquela que insiste que, de vinte em vinte anos, as pessoas come\u00e7am a nascer com <strong>outros ideais,\u00a0<\/strong>outras preocupa\u00e7\u00f5es e uma base de cren\u00e7as muito diferente da gera\u00e7\u00e3o que as precede.<\/p><p>A obra de Kriegel materializou-se num livro (<a href=\"https:\/\/www.amazon.es\/Unfairly-Labeled-Workplace-Generational-Stereotypes-ebook\/dp\/B01BONBQHM\/ref=sr_1_1?__mk_es_ES=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;dchild=1&amp;keywords=jessica+kriegel&amp;qid=1611578056&amp;sr=8-1\"><em>Unfairly Labeled<\/em><\/a>), que atacava diretamente os <strong>estere\u00f3tipos geracionais <\/strong>e insistia nas vantagens de os evitar a todos os n\u00edveis, <strong>desde os recursos humanos at\u00e9 ao <em>marketing<\/em>. <\/strong>Pena \u00e9 que n\u00e3o tenha conseguido parar a narrativa dominante, aquela que divide e diferencia, porque colide frontalmente com a m\u00e1quina de destrui\u00e7\u00e3o de ideias mais implac\u00e1vel que existe: <strong>o mundo dos <em>media<\/em>e do <em>marketing<\/em>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a2efca elementor-widget elementor-widget-image\" data-id=\"52a2efca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-chica-1024x557.jpg\" class=\"attachment-large size-large wp-image-8404\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-chica-1024x557.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-chica-300x163.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-chica-768x418.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-chica-1536x835.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-chica-2048x1113.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aba24d elementor-widget elementor-widget-text-editor\" data-id=\"6aba24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;[Os jovens] t\u00eam <strong>ideias enaltecidas,\u00a0<\/strong>porque n\u00e3o foram humilhados pela vida e n\u00e3o compreenderam as suas necess\u00e1rias limita\u00e7\u00f5es; al\u00e9m disso, o seu idealismo leva-os a pensar que est\u00e3o <strong>\u00e0 altura dos grandes desafios,\u00a0<\/strong>e isso tamb\u00e9m significa ter ideias enaltecidas. Preferem sempre fazer coisas nobres em vez de coisas \u00fateis; <strong>as suas vidas s\u00e3o mais reguladas pela sua b\u00fassola moral do que pelo racioc\u00ednio <\/strong>&#8211; todos os seus erros v\u00e3o no sentido de fazer as coisas de forma excessiva e veemente. Exageram em tudo &#8211; amam demais, odeiam demais, e assim por diante.&#8221;<\/p><p>Poderia ser um editorial do El Pa\u00eds, mas a cita\u00e7\u00e3o \u00e9 de Arist\u00f3teles. E, se mais de dois mil anos n\u00e3o fizeram uma grande diferen\u00e7a na forma como percebemos os mais novos, \u00e9 rid\u00edculo que duas d\u00e9cadas o fa\u00e7am. Estudos de mercado, os meios de comunica\u00e7\u00e3o e especialistas de <em>marketing\u00a0<\/em>t\u00eam vindo a vender-nos o mesmo discurso geracional vezes sem conta, durante demasiados anos. O problema \u00e9 que continuamos a compr\u00e1-lo.<\/p><p>Nos <strong>recursos humanos,\u00a0<\/strong>herd\u00e1mos o problema que o <em>marketing\u00a0<\/em>tem fabricado e parece que temos de nos questionar sobre a forma como abordamos as novas gera\u00e7\u00f5es, <strong>adaptando a nossa\u00a0<\/strong><strong>proposta de valor\u00a0<\/strong>a um novo conjunto de valores e comportamentos, antes com <em>millenials\u00a0<\/em>e agora com <em>centennials<\/em>. Acrescentar um problema a outro j\u00e1 existente e mais antigo: o <em>branding\u00a0<\/em>para atrair talento num momento vital cada vez mais precoce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea92cc8 elementor-blockquote--skin-quotation elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"2ea92cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAgrada-nos a velocidade e acreditar que o mundo se altera rapidamente. Mas, no fundo, a Billie Eilish n\u00e3o deixa de ser a Madonna com unhas de gel.\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Agrada-nos+a+velocidade+e+acreditar+que+o+mundo+se+altera+rapidamente.+Mas%2C+no+fundo%2C+a+Billie+Eilish+n%C3%A3o+deixa+de+ser+a+Madonna+com+unhas+de+gel.%0A&amp;url=https%3A%2F%2Fthekeytalent.com%2Fsite%2Fsite%2Fcategory%2Fsem-categoria%2Ffeed%2F\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcefcc elementor-widget elementor-widget-text-editor\" data-id=\"3fcefcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E a realidade \u00e9 que a <strong>pir\u00e2mide de Maslow\u00a0<\/strong>n\u00e3o perdeu qualquer validade e que as <strong>motiva\u00e7\u00f5es <\/strong>profundas de um adulto de 20 anos n\u00e3o s\u00e3o hoje muito diferentes das de um adulto de 40 anos quando ele ou ela tinha 20 anos. O mundo e a sociedade em que vivemos est\u00e1 a avan\u00e7ar, n\u00e3o por faixa et\u00e1ria, mas como um todo indiferenciado. Se algu\u00e9m quiser vender-lhe distin\u00e7\u00e3o ou uma nova forma de comunicar, tenha cuidado.<\/p><p>Porque se estar\u00e1 a basear no princ\u00edpio de que, <strong>para vender\u00a0<\/strong>um produto, tem primeiro de haver um mercado que precise dele. E para criar essa necessidade \u00e9 preciso convencer muita gente de que o mundo gira rapidamente e que as pessoas est\u00e3o a mudar constante e radicalmente. Portanto, se n\u00e3o queremos ficar alheios \u00e0s caracter\u00edsticas \u00fanicas e misteriosas das novas gera\u00e7\u00f5es, devemos contratar uma certa ag\u00eancia ou encomendar os nossos pr\u00f3prios estudos de mercado.<\/p><p>Qualquer pessoa que tenha lidado com eles pode confirmar que existe tanta diversidade dentro de cada uma das\u00a0<strong>gera\u00e7\u00f5es\u00a0<\/strong>como entre elas separadamente. Al\u00e9m disso, abstraindo-nos da idade dos seus membros, todos s\u00e3o marcadamente semelhantes. Como resume o artigo com que abrimos este <em>post<\/em>: &#8220;H\u00e1 um milh\u00e3o de fatores que determinam o tipo de pessoa que se \u00e9 quando se envelhece, e esta faixa et\u00e1ria arbitr\u00e1ria de 20 anos n\u00e3o \u00e9 uma delas&#8230; As caracter\u00edsticas frequentemente atribu\u00eddas aos <em>millenials<\/em>&#8230; s\u00e3o simplesmente atributos de certas fases da vida&#8221;.<\/p><p>Agrada-nos a velocidade e acreditar que o mundo se altera rapidamente. Mas, no fundo, a Billie Eilish n\u00e3o deixa de ser a Madonna com unhas de gel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e0efa6f\" data-id=\"3e0efa6f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b76427d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"6b76427d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-6b76427d\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-6b76427d\" placeholder=\"Procurar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26776a48 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"26776a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c51ebd elementor-widget elementor-widget-heading\" data-id=\"56c51ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123d9139 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"123d9139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The key talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe key talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b91dc5 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"45b91dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be9551 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7be9551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a607bc elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"50a607bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674885a5 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"674885a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3ba553 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"5e3ba553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27edd5bf elementor-widget elementor-widget-heading\" data-id=\"27edd5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltima postagem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6481c0 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"3c6481c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLer mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLer mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLer mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLer mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLer mais\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema:\u00a0n\u00e3o existia<\/p>\n","protected":false},"author":12,"featured_media":8396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,283,286,131],"tags":[],"class_list":["post-8628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-pt-pt","category-marketing-pt-pt","category-recrutamento","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"&quot;Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema: n\u00e3o existia nenhum&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si\" \/>\n<meta property=\"og:description\" content=\"&quot;Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema: n\u00e3o existia nenhum&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T15:47:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T10:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Santiago Heredero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Santiago Heredero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/\"},\"author\":{\"name\":\"Santiago Heredero\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/8371b0f0495460ebb54e3d2d69d3fcdf\"},\"headline\":\"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si\",\"datePublished\":\"2021-01-27T15:47:31+00:00\",\"dateModified\":\"2021-01-28T10:54:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/\"},\"wordCount\":763,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/pato.jpg\",\"articleSection\":[\"Employer Branding\",\"marketing\",\"Recrutamento\",\"Sem categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/\",\"name\":\"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/pato.jpg\",\"datePublished\":\"2021-01-27T15:47:31+00:00\",\"dateModified\":\"2021-01-28T10:54:07+00:00\",\"description\":\"\\\"Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema: n\u00e3o existia nenhum\\\".\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/pato.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/pato.jpg\",\"width\":2560,\"height\":1708},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Employer Branding\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/employer-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/8371b0f0495460ebb54e3d2d69d3fcdf\",\"name\":\"Santiago Heredero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Santiago-Herdero-perfil-blog-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Santiago-Herdero-perfil-blog-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Santiago-Herdero-perfil-blog-150x150.jpg\",\"caption\":\"Santiago Heredero\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/santiago\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si &#8211; The Key Talent","description":"\"Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema: n\u00e3o existia nenhum\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/","og_locale":"en_US","og_type":"article","og_title":"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si","og_description":"\"Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema: n\u00e3o existia nenhum\".","og_url":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2021-01-27T15:47:31+00:00","article_modified_time":"2021-01-28T10:54:07+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato-1024x683.jpg","type":"image\/jpeg"}],"author":"Santiago Heredero","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Santiago Heredero","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/"},"author":{"name":"Santiago Heredero","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/8371b0f0495460ebb54e3d2d69d3fcdf"},"headline":"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si","datePublished":"2021-01-27T15:47:31+00:00","dateModified":"2021-01-28T10:54:07+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/"},"wordCount":763,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato.jpg","articleSection":["Employer Branding","marketing","Recrutamento","Sem categoria"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/","url":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/","name":"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato.jpg","datePublished":"2021-01-27T15:47:31+00:00","dateModified":"2021-01-28T10:54:07+00:00","description":"\"Quando Jessica Kriegel se prop\u00f4s a iniciar a sua tese de doutoramento sobre os atributos diferenciadores da gera\u00e7\u00e3o millenial, deparou-se com um grande problema: n\u00e3o existia nenhum\".","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/01\/pato.jpg","width":2560,"height":1708},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/pare-de-falar-de-millenials-e-centennials-eles-sao-iguais-a-si\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"Employer Branding","item":"https:\/\/thekeytalent.com\/site\/category\/employer-branding\/"},{"@type":"ListItem","position":3,"name":"Pare de falar de millenials e centennials. Eles s\u00e3o iguais a si"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/8371b0f0495460ebb54e3d2d69d3fcdf","name":"Santiago Heredero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-150x150.jpg","caption":"Santiago Heredero"},"url":"https:\/\/thekeytalent.com\/site\/author\/santiago\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/8628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=8628"}],"version-history":[{"count":14,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/8628\/revisions"}],"predecessor-version":[{"id":8658,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/8628\/revisions\/8658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/8396"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=8628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=8628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=8628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}