{"id":2779,"date":"2019-10-07T10:31:15","date_gmt":"2019-10-07T08:31:15","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=2779"},"modified":"2023-08-29T11:17:08","modified_gmt":"2023-08-29T09:17:08","slug":"diferencas-entre-employee-engagement-e-employee-experience","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/diferencas-entre-employee-engagement-e-employee-experience\/","title":{"rendered":"Quais as diferen\u00e7as entre Employee Engagement e Employee Experience?"},"content":{"rendered":"

Quais as diferen\u00e7as entre Employee Engagement e Employee Experience?<\/h1>\n

Ambos s\u00e3o conceitos que, para a maioria de n\u00f3s que trabalha em Recursos Humanos, n\u00e3o s\u00e3o novidade. N\u00e3o obstante, \u00e9 frequente vermos estes serem confundidos, o que levanta uma quest\u00e3o: o que \u00e9 Employee Engagement e Employee Experience<\/em>?<\/span><\/p>\n

O Employee Engagement pode ser definido como uma abordagem ao workplace<\/i> que visa a reuni\u00e3o das condi\u00e7\u00f5es certas para que todos os membros de uma organiza\u00e7\u00e3o deem o seu melhor todos os dias, comprometendo-se com os valores e objetivos da empresa, e se mantenham motivados para contribuir para o sucesso da organiza\u00e7\u00e3o, com um sentido melhorado do seu pr\u00f3prio bem-estar. <\/span><\/p>\n

J\u00e1 o Employee<\/i> <\/i>Experience<\/i> <\/i>estende a sua abordagem ao considerar o <\/i>Engagement<\/i> em todos os pontos de contato ao longo do ciclo de vida do colaborador, atrav\u00e9s da perspetiva do mesmo, abrangendo o ambiente f\u00edsico, tecnol\u00f3gico e cultural de uma empresa.  <\/span><\/p>\n

Os colaboradores olham para tudo o que acontece no trabalho como uma experi\u00eancia integrada que influencia a sua vida di\u00e1ria dentro e fora do trabalho, incluindo, de uma forma geral, o bem-estar f\u00edsico, emocional, profissional e financeiro. Em resumo, podemos considerar o employee<\/i> <\/i>experience<\/i> como uma abordagem employee<\/i> <\/i>centric<\/i>.<\/i> <\/span><\/p>\n

Employee<\/span><\/span> <\/span><\/span>Engagement<\/span><\/span> e <\/span><\/span>Employee<\/span><\/span> <\/span><\/span>Experience<\/span><\/span>: o<\/span><\/span>s dois lados da mesma moeda.<\/span><\/span><\/span><\/h3>\n

Como referido no in\u00edcio deste artigo, existe ainda alguma confus\u00e3o em rela\u00e7\u00e3o a estes dois conceitos. Uma das formas mais f\u00e1ceis de compreender as suas diferen\u00e7as est\u00e1 neste exemplo: <\/span><\/p>\n

\u201cimaginemos que comprava um carro antigo num ferro velho e depois gastava uns bons milhares de Euros a recuper\u00e1-lo, o carro iria parecer novo e bonito, mas mantendo o mesmo motor, a sua performance permaneceria a mesma. De modo a que a performance do seu carro antigo fosse condizente com o seu aspeto, seria necess\u00e1rio trocar o motor<\/i>\u201d.  <\/span><\/p>\n

O mesmo acontece com o Employee Engagement: as empresas podem gastar milhares de Euros em v\u00e1rios programas, iniciativas e estrat\u00e9gias que visam a melhoria do bem-estar e adapta\u00e7\u00e3o \u00e0 cultura da empresa, no entanto falta uma parte importante: o colaborador. \"\"<\/span><\/p>\n

\u00c9 portanto necess\u00e1rio ir ao encontro das expectativas e dos desejos e necessidades dos colaboradores, atrav\u00e9s do desenvolvimento de estrat\u00e9gias que tenham em conta o <\/span><\/span>input<\/span><\/span> dos mesmos e, a partir da\u00ed, aplicar essas estrat\u00e9gias em pontos ou aspetos que sejam considerados fulcrais por estes, de modo a criarmos uma <\/span><\/span>employee<\/span><\/span> <\/span><\/span>experience<\/span><\/span> sustent\u00e1vel e que realmente se repercuta por toda a organiza\u00e7\u00e3o.<\/span><\/span> <\/span><\/span><\/p>\n

Como passamos da teoria \u00e0 pr\u00e1tica?<\/span><\/span><\/h3>\n

De forma a tirarmos partido tanto do Employee<\/i> <\/i>Engagement<\/i> como do Employee<\/i> <\/i>Experience<\/i>, \u00e9 necess\u00e1rio come\u00e7armos pela base, ou seja, \u00e9 essencial fazer uma auditoria de marca empregadora interna e externa, que nos permita identificar quais os fatores chave valorizados tanto por empregados como candidatos.  <\/span><\/p>\n

Para isso, \u00e9 importante criarmos Personas<\/i> atrav\u00e9s de dados retirados de entrevistas com atuais e antigos empregados e candidatos, focus<\/i> <\/i>groups<\/i>, surveys<\/i>, an\u00e1lise dos processos de recrutamento e atra\u00e7\u00e3o, mas tamb\u00e9m dados digitais, provenientes de ferramentas de Social <\/i>Listening<\/i> e <\/i>Sentiment<\/i> <\/i>Analysis<\/i>, que nos permitam entender como \u00e9 que a marca \u00e9 percebida tanto interna como externamente.  <\/span><\/p>\n

Reunidos e analisados os dados, \u00e9 necess\u00e1rio passarmos \u00e0 pr\u00e1tica atrav\u00e9s da cria\u00e7\u00e3o e da aplica\u00e7\u00e3o de um <\/i>Employer<\/i> <\/i>Value<\/i> <\/i>Proposition<\/i> (EVP)<\/i>, que re\u00fana, por um lado, as expetativas, desejos e necessidades dos empregados e, por outro, uma estrat\u00e9gia de Employee<\/i> <\/i>engagement<\/i> que v\u00e1 ao encontro desses mesmos desejos e necessidades, criando assim uma Employee<\/i> <\/i>Experience<\/i> relevante. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ambos s\u00e3o conceitos que, para a maioria de n\u00f3s que trabalha em Recursos Humanos, n\u00e3o s\u00e3o novidade. N\u00e3o obstante, \u00e9 frequente vermos estes serem confundidos, o que levanta uma quest\u00e3o: o que \u00e9 Employee Engagement e Employee Experience?<\/p>\n","protected":false},"author":28,"featured_media":2784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,276,279,287],"tags":[352,353,336,265],"class_list":["post-2779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-pt-pt","category-engagement-pt-pt","category-experiencia-do-candidato","category-recursos-humanos-2","tag-employee-engagement","tag-employee-experience","tag-employer-value-proposition","tag-recursos-humanos-pt-pt"],"acf":[],"yoast_head":"\nDiferen\u00e7as entre o Engagement e a Experience do funcion\u00e1rio<\/title>\n<meta name=\"description\" content=\"N\u00e3o obstante, \u00e9 frequente vermos estes serem confundidos, o que 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