{"id":2590,"date":"2019-07-18T14:43:11","date_gmt":"2019-07-18T12:43:11","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=2590"},"modified":"2020-05-11T15:12:59","modified_gmt":"2020-05-11T13:12:59","slug":"a-ascencao-dos-esports-no-ambiente-profissional","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/a-ascencao-dos-esports-no-ambiente-profissional\/","title":{"rendered":"A ascen\u00e7\u00e3o dos Esports no ambiente profissional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2590\" class=\"elementor elementor-2590\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-673e91c9 elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"673e91c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5d44c35a\" data-id=\"5d44c35a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7433e24 elementor-widget elementor-widget-post-info\" data-id=\"7433e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-dedb1bf elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/the-key-talent\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-eacd1e0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2019\/07\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 18, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c332d5 elementor-widget elementor-widget-heading\" data-id=\"59c332d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A ascen\u00e7\u00e3o dos Esports no ambiente profissional<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465debc7 elementor-widget elementor-widget-text-editor\" data-id=\"465debc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para muitos de n\u00f3s, que j\u00e1 terminaram os estudos h\u00e1 muito tempo e que j\u00e1 est\u00e3o no mundo do trabalho, muito provavelmente o mundo dos Esports \u00e9 algo com que n\u00e3o estamos familiarizados. No seu melhor, falamos de uma ind\u00fastria com um crescimento explosivo, composta por jogadores profissionais, que competem em ligas e torneios com uma audi\u00eancia global de mais de 150 milh\u00f5es de pessoas.<\/p><p>Existem duas grandes competi\u00e7\u00f5es: a Overwatch League e a League of Legends. Cada uma delas adotou o modelo de franquia Norte-americano, muito semelhante ao que podemos encontrar em desportos tradicionais como o Basquete (NBA) ou o futebol americano (NFL). Comprar uma equipa numa destas ligas pode custar cerca de 20 milh\u00f5es de d\u00f3lares. O modelo, com algumas varia\u00e7\u00f5es, foi implementado em muitos pa\u00edses, incluindo em Espanha a n\u00edvel profissional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266ea81 elementor-widget elementor-widget-image\" data-id=\"266ea81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"459\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/07\/esports.jpg\" class=\"attachment-large size-large wp-image-2591\" alt=\"e-sports\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/07\/esports.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/07\/esports-300x179.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38946cc elementor-widget elementor-widget-text-editor\" data-id=\"38946cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em Espanha, \u00e9 um fen\u00f3meno que tem vindo a crescer exponencialmente nos \u00faltimos 10 anos, tendo-se j\u00e1 ramificado para a vida profissional. Da mesma forma que os deportos ditos tradicionais como o futebol ou o remo acabaram por formar ligas no meio empresarial, os Esports n\u00e3o s\u00e3o exce\u00e7\u00e3o e come\u00e7am agora a ter as suas pr\u00f3prias ligas.<\/p><p>A entrada de grandes empresas em competi\u00e7\u00f5es de Esports n\u00e3o est\u00e1 apenas relacionado com a tentativa de capitalizar a tend\u00eancia ou seguir a moda. Por tr\u00e1s disso, h\u00e1 muito mais, e os benef\u00edcios podem ser entendidos, acima de tudo, sob a perspetiva dos recursos humanos. \u00c9 nesse ambiente que podemos falar sobre tr\u00eas grandes benef\u00edcios que o uso dos Esports podem trazer para uma empresa: atra\u00e7\u00e3o, envolvimento e avalia\u00e7\u00e3o e desenvolvimento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6525383 elementor-widget elementor-widget-heading\" data-id=\"6525383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O uso dos Esports aporta mais atra\u00e7\u00e3o e maior envolvimento na empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a916bf4 elementor-widget elementor-widget-text-editor\" data-id=\"a916bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para muitas empresas sem a atratividade suficiente para captar as novas gera\u00e7\u00f5es, ou para que estas as tenham como uma refer\u00eancia enquanto empresa ideal para desenvolver a sua carreira, os Esports t\u00eam vindo a tornar-se a ferramenta ideal que lhes permite alcan\u00e7ar este grupo demogr\u00e1fico habitualmente fora de alcance com uma nova mensagem. Desta forma, quando falamos em atrair jovens talentos, os Esports s\u00e3o os embaixadores perfeitos da marca. Eles s\u00e3o outro ingrediente de inova\u00e7\u00e3o e identifica\u00e7\u00e3o com uma tribo que muitas empresas estavam a deixar para tr\u00e1s.<\/p><p>A segunda dimens\u00e3o centra-se no que os anglo-sax\u00f5es chamam de engagement. Se a atra\u00e7\u00e3o \u00e9 o presente dos Esports em recursos humanos, o compromisso \u00e9 o seu futuro. Um funcion\u00e1rio comprometido \u00e9 aquele que se sente completamente identificado com a empresa para a qual trabalha e, portanto, se comporta da maneira que melhor interessa \u00e0 empresa. A verdade \u00e9 que o mercado de trabalho necessita das novas gera\u00e7\u00f5es digitais mais do que nunca, no entanto, em poucas ocasi\u00f5es \u00e9 capaz de oferecer experi\u00eancias para estas que sejam algo mais do que um ambiente puramente transacional.<\/p><p>Neste sentido, os Esports promovem um ambiente l\u00fadico e desafiante que pode recompensar os funcion\u00e1rios para al\u00e9m da mera compensa\u00e7\u00e3o financeira. \u00c9 um caminho natural para unir equipas, motiv\u00e1-las a quebrar barreiras, como a apatia ou a timidez e proporcionar um ambiente criativo que tamb\u00e9m as ajuda a crescer enquanto pessoas e profissionais.<\/p><p>E \u00e9 aqui que surge o caminho mais experimental no campo dos recursos humanos: avalia\u00e7\u00e3o e desenvolvimento. Num mundo em que a experi\u00eancia do usu\u00e1rio \u00e9 cada vez mais importante, os videojogos s\u00e3o uma ferramenta perfeita para observar os comportamentos de qualquer pessoa, livre de preconceitos. Nesse sentido, alguns videojogos podem fornecer pistas a um observador treinado sobre o perfil das habilidades do jogador e, assim, ajud\u00e1-lo a elaborar um plano de desenvolvimento que se foque nos seus pontos de melhoria.<\/p><p>Seja como for, os Esports vieram para ficar. O que podemos ter a certeza \u00e9 que, \u00e0 medida que solidificarem a sua posi\u00e7\u00e3o, veremos novas aplica\u00e7\u00f5es no ambiente profissional e pessoal. Ainda n\u00e3o sabemos se estes v\u00e3o ganhar espa\u00e7o nos Jogos Ol\u00edmpicos. O que temos a certeza \u00e9 que muito em breve come\u00e7aremos a v\u00ea-los nas empresas mais pr\u00f3ximas de n\u00f3s.<\/p><p>NOTA: post original escrito por Jose Luis Gugel para\u00a0<span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.eleconomista.es\/\">economista.es<\/a>.<\/span><\/strong><\/span><\/p><p>Podes ver o artigo original\u00a0<span style=\"text-decoration: underline;\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.eleconomista.es\/firmas\/noticias\/9737516\/03\/19\/La-irrupcion-de-los-esports-en-el-entorno-profesional.html\">aqui<\/a><\/span><\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d89e5c8\" data-id=\"5d89e5c8\" 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elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e522d1 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"72e522d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The key talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe key talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13aefd5a elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"13aefd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e16897 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"56e16897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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mundo<\/p>\n","protected":false},"author":28,"featured_media":2041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277,276,279,280],"tags":[303,265],"class_list":["post-2590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avaliacao","category-engagement-pt-pt","category-experiencia-do-candidato","category-gamificacao","tag-esports","tag-recursos-humanos-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A ascen\u00e7\u00e3o dos Esports no ambiente profissional &#8211; The Key Talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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