{"id":25470,"date":"2026-08-18T17:30:48","date_gmt":"2026-08-18T15:30:48","guid":{"rendered":"https:\/\/wp.thekeytalent.com\/?p=25470"},"modified":"2026-08-18T17:55:42","modified_gmt":"2026-08-18T15:55:42","slug":"case-study-como-os-ctt-impulso-su-talento-comercial","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/case-study-como-os-ctt-impulso-su-talento-comercial\/","title":{"rendered":"Caso de \u00e9xito CTT y The Key Talent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25470\" class=\"elementor elementor-25470\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b12dd1c elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b12dd1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-74dcc263\" data-id=\"74dcc263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dfd643c elementor-widget elementor-widget-post-info\" data-id=\"2dfd643c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/marketing2024\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMarketing\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2026\/08\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 18, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dc5dfb elementor-widget elementor-widget-heading\" data-id=\"78dc5dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo CTT impuls\u00f3 la transformaci\u00f3n de su red de tiendas a trav\u00e9s del mapeo de talento comercial<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1603a96 elementor-widget elementor-widget-image\" data-id=\"1603a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2100\" height=\"1099\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT.png\" class=\"attachment-full size-full wp-image-22961\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT.png 2100w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-300x157.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-1024x536.png 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-768x402.png 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-1536x804.png 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-2048x1072.png 2048w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4898b066 elementor-widget elementor-widget-text-editor\" data-id=\"4898b066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Con una red de m\u00e1s de 2.000 profesionales distribuidos por todo el pa\u00eds, <\/span><strong style=\"font-size: 1rem;\" data-start=\"183\" data-end=\"339\">CTT se enfrentaba a un reto claro: alinear las competencias comerciales y de liderazgo en un momento de transformaci\u00f3n estrat\u00e9gica de su red de tiendas.<\/strong><\/p><p data-start=\"341\" data-end=\"592\">La respuesta fue la puesta en marcha de un <strong data-start=\"384\" data-end=\"426\">programa de mapeo de talento comercial<\/strong>, desarrollado en colaboraci\u00f3n con The Key Talent, que permiti\u00f3 evaluar a m\u00e1s de 1.600 profesionales en tan solo seis semanas y sin interferir en la operativa diaria.<\/p><p data-start=\"594\" data-end=\"944\">El punto de partida estaba claro: era necesario identificar y desarrollar las capacidades cr\u00edticas para responder a los retos futuros del negocio. Sin embargo, exist\u00edan <strong data-start=\"763\" data-end=\"944\">dos barreras importantes: el acceso digital limitado en algunas zonas y la complejidad operativa de gestionar un proyecto de esta dimensi\u00f3n sin afectar a la actividad comercial.<\/strong><\/p><p>\u00a0<\/p><p data-start=\"946\" data-end=\"1064\">La soluci\u00f3n deb\u00eda combinar escalabilidad, rigor cient\u00edfico y una experiencia sencilla para las personas que iban a participar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349a542 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"349a542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#E-Book\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Caso de estudio completo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4fe55 elementor-widget elementor-widget-text-editor\" data-id=\"fe4fe55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><b>Una soluci\u00f3n digital, personalizada y escalable<\/b><\/span><\/p><p data-start=\"1118\" data-end=\"1296\">En este contexto entr\u00f3 en juego <strong data-start=\"1150\" data-end=\"1163\">Panorama\u00ae<\/strong>, integrando herramientas de evaluaci\u00f3n adaptativas como ADEPT-15\u00ae y Shapes Sales\u00ae, junto con diferentes instrumentos personalizados.<\/p><p data-start=\"1298\" data-end=\"1459\">Entre ellos, se incluyeron un cuestionario de motivaciones y expectativas profesionales y evaluaciones 180\u00ba basadas en informaci\u00f3n comportamental y de desempe\u00f1o.<\/p><p data-start=\"1461\" data-end=\"1667\">El resultado fue un journey digital integrado que permiti\u00f3 combinar informaci\u00f3n sobre <strong data-start=\"1547\" data-end=\"1589\">potencial, competencias y motivaciones<\/strong>, adem\u00e1s de ofrecer feedback individual y planes de desarrollo personalizados.<\/p><p data-start=\"1669\" data-end=\"1865\">El objetivo no era \u00fanicamente evaluar a una poblaci\u00f3n amplia. Era construir una visi\u00f3n estructurada del talento de la red que pudiera convertirse posteriormente en decisiones y acciones concretas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50be2673 elementor-widget elementor-widget-text-editor\" data-id=\"50be2673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Transformar a partir de evidencia<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8effe37 elementor-widget elementor-widget-image\" data-id=\"8effe37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2100\" height=\"1099\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20.png\" class=\"attachment-full size-full wp-image-22969\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20.png 2100w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20-300x157.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20-1024x536.png 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20-768x402.png 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20-1536x804.png 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/20-2048x1072.png 2048w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ea352 elementor-widget elementor-widget-text-editor\" data-id=\"60ea352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1908\" data-end=\"2055\">La <strong data-start=\"1911\" data-end=\"1980\">automatizaci\u00f3n del proceso y la personalizaci\u00f3n de la experiencia<\/strong> fueron dos elementos clave para poder ejecutar un proyecto de esta escala.<\/p><p data-start=\"2057\" data-end=\"2314\">Desde la creaci\u00f3n de landing pages individuales hasta la disponibilidad de dashboards en Power BI para l\u00edderes y responsables, el programa permiti\u00f3 transformar la informaci\u00f3n obtenida durante la evaluaci\u00f3n en una herramienta \u00fatil para la toma de decisiones.<\/p><p data-start=\"2316\" data-end=\"2554\">El mapeo completo alcanz\u00f3 una <strong data-start=\"2346\" data-end=\"2378\">tasa de finalizaci\u00f3n del 99%<\/strong> y permiti\u00f3 identificar gaps de competencias, reforzar el alineamiento de los l\u00edderes con las necesidades estrat\u00e9gicas y acelerar el desarrollo de la red a partir de evidencia.<\/p><p data-start=\"2556\" data-end=\"2732\">La informaci\u00f3n obtenida se tradujo adem\u00e1s en acciones concretas de desarrollo, adaptadas a las necesidades de cada profesional y alineadas con los objetivos de la organizaci\u00f3n.<\/p><p data-start=\"2734\" data-end=\"2938\">Al mismo tiempo, permiti\u00f3 profundizar en el conocimiento de los perfiles <strong data-start=\"2807\" data-end=\"2850\">comerciales, de liderazgo y de agilidad<\/strong> presentes en toda la red, creando una base m\u00e1s s\u00f3lida para acompa\u00f1ar su transformaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f439a elementor-widget elementor-widget-text-editor\" data-id=\"56f439a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Testemunhos com Valor Estrat\u00e9gico<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db63e3 elementor-widget elementor-widget-image\" data-id=\"2db63e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2100\" height=\"1099\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22.png\" class=\"attachment-full size-full wp-image-22972\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22.png 2100w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22-300x157.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22-1024x536.png 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22-768x402.png 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22-1536x804.png 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/22-2048x1072.png 2048w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0120571 elementor-widget elementor-widget-text-editor\" data-id=\"0120571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como explica <b>Patr\u00edcia Dur\u00e3es, Head of Talent Management de CTT:<\/b><\/p><p>\u201cTanto las herramientas y soluciones de TKT como la disponibilidad y capacidad de adaptaci\u00f3n de su equipo fueron fundamentales para poder realizar con \u00e9xito el mapeo de competencias de una poblaci\u00f3n tan amplia. Hoy, gracias a los informes y dashboards generados, podemos tomar decisiones no solo m\u00e1s r\u00e1pido, sino tambi\u00e9n con mayor calidad.\u201d<\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/patricia-duraes\/\">Linkedin<\/a><\/p><p>\u00a0<\/p><p>or su parte, <b>Pedro Neves, Head of Retail Network<\/b>, destaca:<\/p><p>\u201cA trav\u00e9s del mapeo detallado de competencias comerciales, de agilidad y de liderazgo, hemos podido proporcionar informes y planes de desarrollo personalizados para cada profesional. En definitiva, el Programa Evoluci\u00f3n ha sido un pilar esencial en nuestro proceso de transformaci\u00f3n.\u201d<\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/pedro-neves-a656ba16\/\">Linkedin<\/a><\/p><h2><strong>Uma Nova Cultura de Talento nos CTT<\/strong><\/h2><p>El caso de CTT muestra c\u00f3mo <b>tecnolog\u00eda, evaluaci\u00f3n y datos<\/b> pueden trabajar de forma conjunta para acompa\u00f1ar la transformaci\u00f3n de redes operativas de gran dimensi\u00f3n.<\/p><p>Evaluar a m\u00e1s de 1.600 personas en 6 semanas era un reto importante. Pero el verdadero valor del proyecto no estaba \u00fanicamente en su escala.\u00a0<span style=\"font-size: 1rem;\">Estaba en conseguir que toda esa informaci\u00f3n pudiera utilizarse despu\u00e9s.<\/span><\/p><p>Para CTT, el Programa Evoluci\u00f3n fue m\u00e1s all\u00e1 de un ejercicio puntual de diagn\u00f3stico. Permiti\u00f3 construir una visi\u00f3n mucho m\u00e1s completa de las capacidades existentes en la organizaci\u00f3n, identificar necesidades de desarrollo y convertir los resultados en acciones concretas.<\/p><p>En definitiva, sent\u00f3 las bases para una cultura de desarrollo m\u00e1s basada en datos y, al mismo tiempo, centrada en las personas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a343278 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a343278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7589305 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7589305\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b31669e\" data-id=\"b31669e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34db71c elementor-widget elementor-widget-image\" data-id=\"34db71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Hugo-Bernardes-1.jpeg\" class=\"attachment-large size-large wp-image-22992\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Hugo-Bernardes-1.jpeg 400w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Hugo-Bernardes-1-300x300.jpeg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Hugo-Bernardes-1-150x150.jpeg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-9d3a0ec\" data-id=\"9d3a0ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-616e847 elementor-widget elementor-widget-text-editor\" data-id=\"616e847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sobre el Autor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e974fc elementor-widget elementor-widget-heading\" data-id=\"0e974fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hugo Bernardes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561874c elementor-widget elementor-widget-text-editor\" data-id=\"561874c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Managing Partner at The Key Talent Portugal<\/p><p data-start=\"46\" data-end=\"188\">Consultor y profesional de la gesti\u00f3n de Recursos Humanos con m\u00e1s de 20 a\u00f1os de experiencia en adquisici\u00f3n de talento, desarrollo y liderazgo.<\/p><p data-start=\"190\" data-end=\"219\">Cofundador de The Key Talent.<\/p><p data-start=\"190\" data-end=\"219\"><span style=\"font-size: 1rem;\">Especializado en desarrollo de software y servicios innovadores de evaluaci\u00f3n para Recursos Humanos.<\/span><\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/bernardeshugo\/\">Linkedin<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff1cb0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff1cb0e\" data-element_type=\"section\" data-e-type=\"section\" id=\"E-Book\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8a57ee\" data-id=\"b8a57ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7218826 elementor-widget elementor-widget-image\" data-id=\"7218826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-1024x1024.png\" class=\"attachment-large size-large wp-image-22989\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-1024x1024.png 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-300x300.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-150x150.png 150w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-768x768.png 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-1536x1536.png 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT_website-2048x2048.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45ca811\" data-id=\"45ca811\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbc80cf elementor-widget elementor-widget-heading\" data-id=\"fbc80cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descarga el <br>caso de estudio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4889461 elementor-widget elementor-widget-text-editor\" data-id=\"4889461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubre en detalle c\u00f3mo CTT impuls\u00f3 la transformaci\u00f3n de su red de tiendas en colaboraci\u00f3n con The Key Talent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb05c9 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"7eb05c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Business Case CTT\" aria-label=\"Business Case CTT\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"25470\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7eb05c9\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Case Study CTT\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"25470\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5975b545\" data-id=\"5975b545\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9e5df7 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"a9e5df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-a9e5df7\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-a9e5df7\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19389ddf elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"19389ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f513b8 elementor-widget elementor-widget-heading\" data-id=\"20f513b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67df7309 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"67df7309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be91bb6 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"1be91bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce49ef9 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7ce49ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e7650b elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"10e7650b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f165e8c elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"f165e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50aad3ab elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"50aad3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68562261 elementor-widget elementor-widget-heading\" data-id=\"68562261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c675bd4 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"c675bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25485 post type-post status-publish format-standard hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/sucesion-en-las-organizaciones-por-que-fallamos-y-como-los-datos-pueden-ayudarnos-a-corregir-el-rumbo\/\" >\n\t\t\t\tSucesi\u00f3n en las organizaciones: por qu\u00e9 fallamos y c\u00f3mo los datos pueden ayudarnos a corregir el rumbo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/sucesion-en-las-organizaciones-por-que-fallamos-y-como-los-datos-pueden-ayudarnos-a-corregir-el-rumbo\/\" aria-label=\"Read more about Sucesi\u00f3n en las organizaciones: por qu\u00e9 fallamos y c\u00f3mo los datos pueden ayudarnos a corregir el rumbo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25470 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/case-study-como-os-ctt-impulso-su-talento-comercial\/\" >\n\t\t\t\tCaso de \u00e9xito CTT y The Key Talent\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/case-study-como-os-ctt-impulso-su-talento-comercial\/\" aria-label=\"Read more about Caso de \u00e9xito CTT y The Key Talent\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> Conoce c\u00f3mo ayudamos a CTT en su proceso de transformaci\u00f3n en su red de tiendas a trabes del mapeo de su talento comercial<\/p>\n","protected":false},"author":25,"featured_media":22961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[405],"tags":[1045],"class_list":["post-25470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plataforma-de-gestao-de-talento","tag-business-case"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Case Study CTT<\/title>\n<meta name=\"description\" content=\"Com uma rede de mais de 2.000 colaboradores espalhados pelo pa\u00eds, os CTT enfrentavam um desafio claro: alinhar compet\u00eancias comerciais e de lideran\u00e7a num momento de transforma\u00e7\u00e3o estrat\u00e9gica da Rede de Lojas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito CTT y The Key Talent\" \/>\n<meta property=\"og:description\" content=\"Com uma rede de mais de 2.000 colaboradores espalhados pelo pa\u00eds, os CTT enfrentavam um desafio claro: alinhar compet\u00eancias comerciais e de lideran\u00e7a num momento de transforma\u00e7\u00e3o estrat\u00e9gica da Rede de Lojas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T15:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T15:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.thekeytalent.com\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-1024x536.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/\"},\"author\":{\"name\":\"Marketing\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/e4fcdce4942fd357fe7232cbb4338fb4\"},\"headline\":\"Caso de \u00e9xito CTT y The Key Talent\",\"datePublished\":\"2026-08-18T15:30:48+00:00\",\"dateModified\":\"2026-08-18T15:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/\"},\"wordCount\":837,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Business-Case_CTT.png\",\"keywords\":[\"Business Case\"],\"articleSection\":[\"Plataforma de Gest\u00e3o de Talento\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/\",\"name\":\"Case Study CTT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Business-Case_CTT.png\",\"datePublished\":\"2026-08-18T15:30:48+00:00\",\"dateModified\":\"2026-08-18T15:55:42+00:00\",\"description\":\"Com uma rede de mais de 2.000 colaboradores espalhados pelo pa\u00eds, os CTT enfrentavam um desafio claro: alinhar compet\u00eancias comerciais e de lideran\u00e7a num momento de transforma\u00e7\u00e3o estrat\u00e9gica da Rede de Lojas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Business-Case_CTT.png\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Business-Case_CTT.png\",\"width\":2100,\"height\":1099},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/case-study-como-os-ctt-impulso-su-talento-comercial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plataforma de Gest\u00e3o de Talento\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/plataforma-de-gestao-de-talento\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Caso de \u00e9xito CTT y The Key Talent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/e4fcdce4942fd357fe7232cbb4338fb4\",\"name\":\"Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c5d93fa889be322e97c22ebe59e4cf48d9bce1daeaa5f1b1dda82d677cc8a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c5d93fa889be322e97c22ebe59e4cf48d9bce1daeaa5f1b1dda82d677cc8a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91c5d93fa889be322e97c22ebe59e4cf48d9bce1daeaa5f1b1dda82d677cc8a2?s=96&d=mm&r=g\",\"caption\":\"Marketing\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/marketing2024\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Case Study CTT","description":"Com uma rede de mais de 2.000 colaboradores espalhados pelo pa\u00eds, os CTT enfrentavam um desafio claro: alinhar compet\u00eancias comerciais e de lideran\u00e7a num momento de transforma\u00e7\u00e3o estrat\u00e9gica da Rede de Lojas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/","og_locale":"en_US","og_type":"article","og_title":"Caso de \u00e9xito CTT y The Key Talent","og_description":"Com uma rede de mais de 2.000 colaboradores espalhados pelo pa\u00eds, os CTT enfrentavam um desafio claro: alinhar compet\u00eancias comerciais e de lideran\u00e7a num momento de transforma\u00e7\u00e3o estrat\u00e9gica da Rede de Lojas.","og_url":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2026-08-18T15:30:48+00:00","article_modified_time":"2026-08-18T15:55:42+00:00","og_image":[{"width":1024,"height":536,"url":"https:\/\/wp.thekeytalent.com\/wp-content\/uploads\/2025\/06\/Business-Case_CTT-1024x536.png","type":"image\/png"}],"author":"Marketing","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Marketing","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#article","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/"},"author":{"name":"Marketing","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/e4fcdce4942fd357fe7232cbb4338fb4"},"headline":"Caso de \u00e9xito CTT y The Key Talent","datePublished":"2026-08-18T15:30:48+00:00","dateModified":"2026-08-18T15:55:42+00:00","mainEntityOfPage":{"@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/"},"wordCount":837,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT.png","keywords":["Business Case"],"articleSection":["Plataforma de Gest\u00e3o de Talento"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/","url":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/","name":"Case Study CTT","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#primaryimage"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT.png","datePublished":"2026-08-18T15:30:48+00:00","dateModified":"2026-08-18T15:55:42+00:00","description":"Com uma rede de mais de 2.000 colaboradores espalhados pelo pa\u00eds, os CTT enfrentavam um desafio claro: alinhar compet\u00eancias comerciais e de lideran\u00e7a num momento de transforma\u00e7\u00e3o estrat\u00e9gica da Rede de Lojas.","breadcrumb":{"@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT.png","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/06\/Business-Case_CTT.png","width":2100,"height":1099},{"@type":"BreadcrumbList","@id":"https:\/\/wp.thekeytalent.com\/case-study-como-os-ctt-impulso-su-talento-comercial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"Plataforma de Gest\u00e3o de Talento","item":"https:\/\/thekeytalent.com\/site\/category\/plataforma-de-gestao-de-talento\/"},{"@type":"ListItem","position":3,"name":"Caso de \u00e9xito CTT y The Key Talent"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/e4fcdce4942fd357fe7232cbb4338fb4","name":"Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/91c5d93fa889be322e97c22ebe59e4cf48d9bce1daeaa5f1b1dda82d677cc8a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91c5d93fa889be322e97c22ebe59e4cf48d9bce1daeaa5f1b1dda82d677cc8a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91c5d93fa889be322e97c22ebe59e4cf48d9bce1daeaa5f1b1dda82d677cc8a2?s=96&d=mm&r=g","caption":"Marketing"},"url":"https:\/\/thekeytalent.com\/site\/author\/marketing2024\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/25470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=25470"}],"version-history":[{"count":12,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/25470\/revisions"}],"predecessor-version":[{"id":25483,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/25470\/revisions\/25483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/22961"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=25470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=25470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=25470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}