{"id":2345,"date":"2019-05-21T15:27:15","date_gmt":"2019-05-21T13:27:15","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=2345"},"modified":"2020-05-11T12:42:05","modified_gmt":"2020-05-11T10:42:05","slug":"employer-branding-reto-y-oportunidad-para-pequenas-y-grandes-empresas","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/employer-branding-reto-y-oportunidad-para-pequenas-y-grandes-empresas\/","title":{"rendered":"Employer branding: reto y oportunidad para peque\u00f1as y grandes empresas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2345\" class=\"elementor elementor-2345\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1872e7aa elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1872e7aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-49e96b3c\" data-id=\"49e96b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-781c1cbe elementor-widget elementor-widget-post-info\" data-id=\"781c1cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/the-key-talent\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2019\/05\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 21, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38786caa elementor-widget elementor-widget-heading\" data-id=\"38786caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Employer branding: reto y oportunidad para peque\u00f1as y grandes empresas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5510101a elementor-widget elementor-widget-text-editor\" data-id=\"5510101a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hacer de una empresa un lugar \u2018deseado\u2019 para trabajar es esencial para atraer y retener talento en ella. Seguro que a muchos de vosotros se os ha venido a la cabeza la imagen de las oficinas de Google\u2026 \u00a1Obvio! Con este ejemplo es f\u00e1cil entender que\u00a0<strong>la construcci\u00f3n de una imagen de marca como empleador haya pasado a la agenda diaria de los departamentos de recursos humanos<\/strong>. Si las compa\u00f1\u00edas no escatiman esfuerzos para llegar a los consumidores, \u00bfpor qu\u00e9 no hacer lo mismo para captar el talento laboral?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4df47e elementor-widget elementor-widget-heading\" data-id=\"f4df47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el employer branding?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268858e elementor-widget elementor-widget-text-editor\" data-id=\"268858e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El t\u00e9rmino\u00a0<strong><em>employer branding<\/em><\/strong>\u00a0surgi\u00f3 en la d\u00e9cada de los 60 en Estados Unidos, aunque no ha sido hasta este siglo cuando su importancia se ha asentado con firmeza en el sector empresarial. Intentando definir el concepto, el\u00a0<em>employer branding<\/em>\u00a0<strong>es la imagen que transmite una empresa como marca empleadora o lugar de trabajo<\/strong>. Puede aplicarse tanto hacia los futuros trabajadores como a los empleados actuales de la compa\u00f1\u00eda, por lo que\u00a0<strong>su objetivo es la captaci\u00f3n y la retenci\u00f3n del talento.<\/strong><\/p><p>En la sociedad actual, cada vez m\u00e1s centrada en el aspecto humano, la gesti\u00f3n de recursos humanos es m\u00e1s importante que nunca. Para superar a la competencia ya no es suficiente invertir solo en marketing, hay que hacerlo tambi\u00e9n en el personal que trabaja d\u00eda a d\u00eda en la empresa.<\/p><p>El\u00a0<em>employer branding<\/em>\u00a0se enfoca en el largo plazo para gestionar el conocimiento y las percepciones de los trabajadores, los futuros trabajadores, atraer talento y las partes interesadas. Perfila la identidad de la empresa y la presenta al mundo exterior como un entorno \u00f3ptimo y deseable\u00a0 para trabajar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601e5f0 elementor-widget elementor-widget-heading\" data-id=\"601e5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los beneficios de trabajar el employer branding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76561f8 elementor-widget elementor-widget-text-editor\" data-id=\"76561f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desarrollar una marca empleadora fuerte es una inversi\u00f3n a largo plazo con varios beneficios. Principalmente genera m\u00faltiples efectos positivos en las tres principales \u00e1reas del departamento de recursos humanos:\u00a0<strong>reclutamiento, retenci\u00f3n y compromiso<\/strong>. Vamos a analizarlas:<\/p><p style=\"padding-left: 40px;\"><strong>1. Reclutamiento<\/strong>: una buena estrategia de recursos humanos, cuidando la marca de la empresa, hace que el proceso de selecci\u00f3n sea m\u00e1s eficaz (reduciendo costes) y que los nuevos colaboradores sean mejores, influyendo en su productividad.<\/p><p style=\"padding-left: 40px;\"><strong>2. Retenci\u00f3n<\/strong>: otro efecto es que los empleados que experimentan una alta satisfacci\u00f3n laboral, por estar en una empresa con un elevado nivel de\u00a0<em>employer branding,<\/em>\u00a0ya no acepten o busquen otras oportunidades laborales. Por lo tanto, al tener menos procesos de reclutamiento, tambi\u00e9n se reducen los costes. Adem\u00e1s, una mayor satisfacci\u00f3n personal implica una mejor productividad.<\/p><p style=\"padding-left: 40px;\"><strong>3. Compromiso<\/strong>: un buen\u00a0<em>employer branding<\/em>\u00a0mejorar\u00e1 la motivaci\u00f3n y la participaci\u00f3n de los empleados. Los trabajadores se convertir\u00e1n en verdaderos embajadores de la marca y ellos mismos \u00abvender\u00e1n\u00bb y recomendar\u00e1n la compa\u00f1\u00eda con su consecuente retorno econ\u00f3mico y en productividad.<\/p><p>Es la estrategia perfecta de gesti\u00f3n de recursos humanos, tanto para grandes empresas como para pymes. Emplear la marca es, por lo tanto, una estrategia de recursos humanos posible para todas las empresas, independientemente de su forma y tama\u00f1o.<\/p><p>Las pymes pueden ofrecer muchos beneficios a los trabajadores en comparaci\u00f3n con las grandes empresas. Con la tendencia a la reestructuraci\u00f3n de las grandes empresas, las peque\u00f1as empresas son m\u00e1s fiables y pueden ofrecer una mejor seguridad en el empleo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588e5cd elementor-widget elementor-widget-image\" data-id=\"588e5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/05\/Employer-branding.png\" class=\"attachment-large size-large wp-image-2352\" alt=\"Employer Branding\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/05\/Employer-branding.png 808w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/05\/Employer-branding-300x122.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/05\/Employer-branding-768x312.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae618b0 elementor-widget elementor-widget-heading\" data-id=\"ae618b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo construir una imagen de marca empleadora positiva con la ayuda de tus trabajadores?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7067c01 elementor-widget elementor-widget-text-editor\" data-id=\"7067c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sabemos que\u00a0<strong>el \u00e9xito del\u00a0<em>employer branding<\/em>\u00a0depende de la satisfacci\u00f3n de los trabajadores de la empresa<\/strong>. Como hemos explicado anteriormente, los empleados satisfechos se convertir\u00e1n en\u00a0<em>influencers<\/em>\u00a0de la marca, difundiendo la imagen positiva de la empresa. Esto se puede lograr esforz\u00e1ndose por mejorar las condiciones de trabajo y asegur\u00e1ndose de que la visi\u00f3n de la empresa se corresponde con la de los empleados. Adem\u00e1s, es interesante:<\/p><ul><li>Invertir en los trabajadores ofreci\u00e9ndoles oportunidades de crecimiento y formaci\u00f3n.<\/li><li>Involucrar al personal en la empresa, asegurando que haya un buen ambiente y que los empleados muestren solidaridad.<\/li><li>Cuidar la comunicaci\u00f3n interna.<\/li><li>Compartir externamente las distintas experiencias y actividades empresariales a trav\u00e9s de las redes sociales corporativas. Herramientas como <span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"http:\/\/www.socialreacher.com\/\"><strong>Social<\/strong>\u00a0<strong>Reacher<\/strong><\/a><\/span>\u00a0pueden ayudarte a implementar una correcta estrategia de employer branding de una manera r\u00e1pida y sencilla.<\/li><\/ul><p>Hoy en d\u00eda, la mayor\u00eda de las empresas consultan en l\u00ednea sobre un candidato antes de incluir su CV en un proceso de selecci\u00f3n. Si la informaci\u00f3n no es suficiente o s\u00ed lo es pero es considerada como negativa, no se propondr\u00e1 para el puesto. Por lo tanto la presencia online de un candidato tiene un gran impacto en la imagen de un empleador. De ah\u00ed la importancia de utilizar m\u00faltiples canales para difundir una imagen positiva de la empresa.<\/p><p>En resumen, el uso del\u00a0<em>employer branding<\/em>\u00a0genera una buena imagen de marca y crea un gran retorno de la inversi\u00f3n realizada. Si necesitas m\u00e1s informaci\u00f3n al respecto, o te gustar\u00eda que te ayud\u00e1ramos a estudiar y definir una correcta estrategia de\u00a0<em>employer branding<\/em>\u00a0en tu empresa, no dudes en escribirnos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1021feb5\" data-id=\"1021feb5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-674188f0 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"674188f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-674188f0\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-674188f0\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f7def elementor-widget elementor-widget-heading\" data-id=\"563f7def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b312d5 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"77b312d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The key talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe key talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a657cde elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2a657cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464d2ecc elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"464d2ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd1b63b elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"5fd1b63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25359c62 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"25359c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54faefb0 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"54faefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c51130 elementor-widget elementor-widget-heading\" data-id=\"17c51130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c5e3db elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"31c5e3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Employer branding: reto y oportunidad para peque\u00f1as y grandes empresas Hacer de una empresa un lugar \u2018deseado\u2019 para trabajar es esencial para atraer y retener<\/p>\n","protected":false},"author":28,"featured_media":2365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75,97,43,44,48],"tags":[258,257,233,92,259,256,260,236],"class_list":["post-2345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-marketing","category-reclutamiento","category-recursos-humanos","category-seleccion","tag-beneficios-del-employer-branding","tag-captacion-y-retencion-del-talento","tag-embajadores-de-marca","tag-employer-branding","tag-influencers","tag-marca-empleadora","tag-por-que-es-importante-una-buena-estrategia-de-employer-branding","tag-social-reacher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Employer branding: reto y oportunidad para empresas &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"Sabemos que el \u00e9xito del employer branding depende de la satisfacci\u00f3n de los trabajadores de la empresa. 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