{"id":2331,"date":"2019-05-06T12:13:31","date_gmt":"2019-05-06T10:13:31","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=2331"},"modified":"2020-05-11T12:57:35","modified_gmt":"2020-05-11T10:57:35","slug":"la-digitalizacion-del-area-de-recursos-humanos-como-motor-de-crecimiento-de-las-empresas-espanolas","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/la-digitalizacion-del-area-de-recursos-humanos-como-motor-de-crecimiento-de-las-empresas-espanolas\/","title":{"rendered":"La digitalizaci\u00f3n del \u00e1rea de recursos humanos como motor de crecimiento de las empresas espa\u00f1olas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2331\" class=\"elementor elementor-2331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5500833f elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5500833f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-47a41704\" data-id=\"47a41704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6842de elementor-widget elementor-widget-post-info\" data-id=\"1c6842de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/jose-luis-gugel\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tJos\u00e9 Luis Gugel Giron\u00e9s\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2019\/05\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 6, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e03954 elementor-widget elementor-widget-heading\" data-id=\"58e03954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La digitalizaci\u00f3n del \u00e1rea de recursos humanos como motor de crecimiento de las empresas espa\u00f1olas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f560d10 elementor-widget elementor-widget-text-editor\" data-id=\"1f560d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El mundo de los\u00a0<strong>Recursos Humano<\/strong>s necesita un cambio estructural a varios niveles para garantizar su futuro. Una transformaci\u00f3n del modelo que busca\u00a0<strong>la estandarizaci\u00f3n y automatizaci\u00f3n de los procesos de atracci\u00f3n y selecci\u00f3n de talento<\/strong>. Este proceso de digitalizaci\u00f3n requiere una inversi\u00f3n inicial de recursos que, a medio y largo plazo, permitir\u00e1 a las compa\u00f1\u00edas ahorrar tiempo, trabajo y costes.<\/p><p>Hoy en d\u00eda, varios estudios afirman que el departamento de recursos humanos invierte una media de seis horas para elaborar las n\u00f3minas y gestionar los per\u00edodos de vacaciones y ausencias de la plantilla. Otros, como el realizado por Sage Business, asevera que, en 2018, la burocracia hizo que las pymes espa\u00f1olas sufriesen p\u00e9rdidas valoradas en 20.000 millones de euros.<\/p><p>Un derroche de esfuerzo y recursos al que ya se est\u00e1 poniendo remedio. El uso de\u00a0<strong>Big Data<\/strong>, la incorporaci\u00f3n de Internet de las Cosas (IoT),\u00a0<strong>Inteligencia Artificial<\/strong>\u00a0o la\u00a0<strong>gamificaci\u00f3n<\/strong>\u00a0permiten a las empresas mejorar el desarrollo de su plantilla, aumentar el rendimiento de todos los actores y conseguir un mayor foco en el negocio. De hecho, seg\u00fan Deloitte, el 25 por ciento de los procesos de las compa\u00f1\u00edas se realizar\u00e1n mediante gamificaci\u00f3n en los pr\u00f3ximos a\u00f1os.<\/p><p>Empresas de la talla de Siemens garantizan que el uso de estas tecnolog\u00edas mejorar\u00e1 la productividad de las empresas en m\u00e1s de un 8 por ciento. Tal es as\u00ed que estiman que, en 2025, el Producto Interior Bruto (PIB) de la econom\u00eda espa\u00f1ola se elevar\u00e1 hasta los 120.000 millones de euros como consecuencia de la digitalizaci\u00f3n.<\/p><p>Las compa\u00f1\u00edas trabajan muy de cerca con estos n\u00fameros y ya est\u00e1n invirtiendo en este tipo de procesos para optimizar sus servicios. No obstante, el camino es largo y estamos empezando a recorrerlo. Hoy, s\u00f3lo un 5 por ciento del trabajo en Espa\u00f1a est\u00e1 automatizado y cerca del 50 por ciento de las empresas tienen en su estrategia la digitalizaci\u00f3n de los sistemas de recursos humanos.<\/p><p>La l\u00ednea de trabajo en este sentido es muy clara. Cualquier inversi\u00f3n en pro de la digitalizaci\u00f3n de los recursos humanos debe ir encaminada a favorecer, agilizar y simplificar cualquier procedimiento. De esta forma, se mejora la productividad, tanto del empleador como del empleado, se optimizan los recursos y se simplifican los procesos burocr\u00e1ticos y mec\u00e1nicos.<\/p><p>S\u00f3lo las compa\u00f1\u00edas que asuman la transformaci\u00f3n digital como un cambio natural lograr\u00e1n beneficiarse del nuevo paradigma empresarial e impulsar al m\u00e1ximo su eficiencia a nivel productivo y estructural triunfando, as\u00ed, en este nuevo tablero de juego que ha tra\u00eddo de la mano la era digital.<\/p><p><strong>NOTA<\/strong>: Art\u00edculo escrito por Jos\u00e9 Luis Gugel, socio y fundador de The Key Talent, para CincoD\u00edas. Puedes consultar el art\u00edculo original\u00a0<span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/cincodias.elpais.com\/cincodias\/2019\/04\/30\/companias\/1556635376_370599.html\"><strong>aqu\u00ed<\/strong><\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d4b5b4c\" data-id=\"1d4b5b4c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d9366f elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"6d9366f\" data-element_type=\"widget\" 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec00e2b elementor-widget elementor-widget-heading\" data-id=\"7ec00e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc762a elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"4cc762a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The key talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe key talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42536dd0 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"42536dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0d9f79 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6a0d9f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626551fa elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"626551fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dee3c3d elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"4dee3c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" 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\u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n del \u00e1rea de recursos humanos como motor de crecimiento de las empresas espa\u00f1olas El mundo de los\u00a0Recursos Humanos necesita un cambio estructural a<\/p>\n","protected":false},"author":4,"featured_media":2339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[214,150,75,139,98,14,42,44,48,1,16],"tags":[69,253,254,35,108,5],"class_list":["post-2331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-development-center","category-employer-branding","category-gamificacion","category-nethunters","category-nethunting","category-recruiting","category-recursos-humanos","category-seleccion","category-sin-categorizar","category-transformacion-digital","tag-big-data","tag-digitalizacion-en-recursos-humanos","tag-estandarizacion-y-automatizacion-de-los-procesos-de-atraccion-y-seleccion-de-talento","tag-gamificacion","tag-inteligencia-artificial","tag-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La digitalizaci\u00f3n del \u00e1rea de recursos humanos &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"El mundo de los Recursos Humanos necesita un cambio estructural a varios niveles para garantizar su futuro. 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