{"id":2139,"date":"2019-04-11T15:33:57","date_gmt":"2019-04-11T13:33:57","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=2139"},"modified":"2020-05-11T14:13:25","modified_gmt":"2020-05-11T12:13:25","slug":"recursos-humanos-debe-ganarse-un-apellido-digital","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/","title":{"rendered":"Recursos humanos debe ganarse un apellido Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2139\" class=\"elementor elementor-2139\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fcee8ca elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fcee8ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c766037\" data-id=\"c766037\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-235176d0 elementor-widget elementor-widget-post-info\" data-id=\"235176d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/jose-luis-gugel\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tJos\u00e9 Luis Gugel Giron\u00e9s\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2019\/04\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 11, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0cfb40 elementor-widget elementor-widget-heading\" data-id=\"6e0cfb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Recursos humanos debe ganarse un apellido Digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1180f949 elementor-widget elementor-widget-text-editor\" data-id=\"1180f949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En los \u00faltimos a\u00f1os, el mundo de los recursos humanos ha empezado a\u00a0<strong>evolucionar<\/strong>\u00a0a un ritmo diferente. Todo empez\u00f3 con la conquista de la nube, con complejos sistemas de gesti\u00f3n integrales que permiten gestionar de manera \u00e1gil todos los procesos del ciclo de talento. Despu\u00e9s empezamos a centrarnos en las personas; en c\u00f3mo capacitar a los profesionales para hacer frente a la\u00a0<strong>revoluci\u00f3n digital<\/strong>\u00a0que estamos viviendo. Y ahora, cuando todo el mundo da por hechas la administraci\u00f3n digital y el dise\u00f1o \u00e1gil de las organizaciones, empezamos a hablar de digitalizaci\u00f3n de la funci\u00f3n de recursos humanos.<\/p><p>Hoy, nos concentramos en la construcci\u00f3n de la organizaci\u00f3n del\u00a0<strong>futuro.<\/strong>\u00a0Las empresas est\u00e1n contratando a trabajadores j\u00f3venes con amplios conocimientos digitales, que se sienten c\u00f3modos haciendo las cosas por s\u00ed mismos y compartiendo informaci\u00f3n de manera transparente. Quieren una\u00a0<strong>experiencia digital integrada<\/strong>\u00a0en el trabajo, dise\u00f1ada en torno a los equipos, la productividad y mayores dosis de autonom\u00eda, y se espera que desde recursos humanos seamos capaces de ofrec\u00e9rsela.<\/p><p>Aunque\u00a0<strong>recursos humanos<\/strong>\u00a0no ha conseguido librarse de la funci\u00f3n puramente transaccional que hasta hace poco dominaba su entorno, lo cierto es que hoy en d\u00eda viven bajo presi\u00f3n para ser capaces de redise\u00f1ar por completo las pr\u00e1cticas asociadas al talento, desde la contrataci\u00f3n hasta las evaluaciones del desempe\u00f1o. Se impone experimentar con aplicaciones digitales y construir una experiencia de empleado real y convincente. Todo esto debe suceder con un enfoque en el redise\u00f1o de la organizaci\u00f3n alrededor de sus equipos, la implementaci\u00f3n de herramientas de an\u00e1lisis y un enfoque global en la diversidad, la cultura, el aprendizaje continuo y las carreras.<\/p><p><strong>La transformaci\u00f3n digital<\/strong>\u00a0se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos. A medida que las empresas se convierten en redes y la base de empleados se vuelve al mismo tiempo m\u00e1s vieja y m\u00e1s joven, se necesitan nuevos enfoques a casi todos los niveles del \u00e1rea recursos humanos. Estamos empezando a ver en nuestro pa\u00eds una suerte de \u2018esp\u00edritu de\u00a0<em>start-up<\/em>\u2019 que invade a grandes compa\u00f1\u00edas. No es extra\u00f1o ver como las empresas se valen de grupos de dise\u00f1o \u00e1gil,\u00a0<em>design thinking<\/em>\u00a0y tanto prototipos como \u00abproductos m\u00ednimamente viables\u00bb para implementar programas piloto de recursos humanos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4490be7 elementor-widget elementor-widget-image\" data-id=\"4490be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital-1024x768.jpg\" class=\"attachment-large size-large wp-image-2143\" alt=\"Recursos humanos digital. The key talent\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital-1024x768.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital-300x225.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6505a04 elementor-widget elementor-widget-text-editor\" data-id=\"6505a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todo se est\u00e1 volviendo mucho m\u00e1s flexible. Ya no se puede hablar de programas de recursos humanos a la vieja usanza. Ahora, los equipos de recursos humanos estudian las necesidades de sus empleados y lanzan pilotos e iniciativas que les permitan aprovechar al m\u00e1ximo el potencial que tanto el talento nuevo como las herramientas tecnol\u00f3gicas ofrecen a una compa\u00f1\u00eda. Se empieza a integrar de manera decidida las posibilidades que la tecnolog\u00eda ofrece: se ha perdido el miedo a hablar de\u00a0<strong>Inteligencia Artificial<\/strong>,\u00a0<em>chatbots<\/em>, redes sociales corporativas o apps que tienen potencial para escalar f\u00e1cilmente y que dan m\u00e1s poder a la iniciativa de los empleados.<\/p><p>La pregunta a estas alturas casi siempre es la misma: \u00bfpor d\u00f3nde empezamos a transformarnos? La respuesta no es especialmente complicada. Lo dif\u00edcil, como en la mayor\u00eda de las ocasiones, es empezar a ejecutar. Mirar hacia el futuro y dejar de pensar que una empresa puede volverse digital por \u00f3smosis o sin una planificaci\u00f3n detallada en la que recursos humanos intervenga de manera decidida.<\/p><p>Y eso empieza por la redefinici\u00f3n del departamento y cambio de visi\u00f3n; pasando a ser un catalizador, que ayuda a directivos y empleados a transformarse y adaptarse r\u00e1pidamente a este nuevo mundo digital. Empap\u00e1ndose de nuevas estructuras organizativas en red, modelos de\u00a0<strong>liderazgo digital<\/strong>\u00a0y el uso de herramientas de productividad y conocimiento completamente digitales.<\/p><p>Recursos humanos tiene que abandonar su\u00a0<strong>visi\u00f3n transaccional<\/strong>\u00a0para centrar sus esfuerzos en la experiencia de los empleados, el fomento de una cultura \u00fanica y nuevas maneras de aprender. La innovaci\u00f3n es la estrategia de \u00e9xito fundamental. Debemos estar preparados para reinventar e innovar en cada pr\u00e1ctica relacionada con las personas. Sin miedo a equivocarnos, porque en casi todo estamos pisando un terreno nuevo. El coste de no hacer nada sube cada d\u00eda y precio de perder la carrera del talento es demasiado alto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1917f25c\" data-id=\"1917f25c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba646f4 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"7ba646f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-7ba646f4\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-7ba646f4\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175fef66 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"175fef66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4f5298 elementor-widget elementor-widget-heading\" data-id=\"1e4f5298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1e6af1 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"4f1e6af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The key talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe key talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c15495d elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"1c15495d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbb9d5d elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2dbb9d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c751acb elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6c751acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f3dbee elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"53f3dbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a023cd0 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"3a023cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbaa12a elementor-widget elementor-widget-heading\" data-id=\"3dbaa12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7789fa2e elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"7789fa2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recursos humanos debe ganarse un apellido Digital En los \u00faltimos a\u00f1os, el mundo de los recursos humanos ha empezado a\u00a0evolucionar\u00a0a un ritmo diferente. Todo empez\u00f3<\/p>\n","protected":false},"author":4,"featured_media":2143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[237,50,139,97,43,42,44,48,16,46],"tags":[240,239,238,244,108,241,36,88,243,242],"class_list":["post-2139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-01_wonders","category-experiencia-de-candidato","category-gamificacion","category-marketing","category-reclutamiento","category-recruiting","category-recursos-humanos","category-seleccion","category-transformacion-digital","category-user-experience","tag-chatbots","tag-evolucion","tag-experiencia-digital","tag-futuro","tag-inteligencia-artificial","tag-liderazgo-digital","tag-recursos-humanos","tag-redes-sociales","tag-revolucion-digitial","tag-vision-transaccional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recursos humanos debe ganarse un apellido Digital &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"La transformaci\u00f3n digital se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recursos humanos debe ganarse un apellido Digital\" \/>\n<meta property=\"og:description\" content=\"La transformaci\u00f3n digital se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T13:33:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-11T12:13:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jos\u00e9 Luis Gugel Giron\u00e9s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9 Luis Gugel Giron\u00e9s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/\"},\"author\":{\"name\":\"Jos\u00e9 Luis Gugel Giron\u00e9s\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/46cfa12f5ccdca6ffa3719f265b9dfc8\"},\"headline\":\"Recursos humanos debe ganarse un apellido Digital\",\"datePublished\":\"2019-04-11T13:33:57+00:00\",\"dateModified\":\"2020-05-11T12:13:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/\"},\"wordCount\":772,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Blog_tkt_digital.jpg\",\"keywords\":[\"chatbots\",\"evoluci\u00f3n\",\"Experiencia digital\",\"futuro\",\"Inteligencia artificial\",\"liderazgo digital\",\"recursos humanos\",\"redes sociales\",\"revoluci\u00f3n digitial\",\"visi\u00f3n transaccional\"],\"articleSection\":[\"01_wonders\",\"experiencia de candidato\",\"gamificaci\u00f3n\",\"marketing\",\"reclutamiento\",\"recruiting\",\"recursos humanos\",\"selecci\u00f3n\",\"Transformaci\u00f3n Digital\",\"user experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/\",\"name\":\"Recursos humanos debe ganarse un apellido Digital &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Blog_tkt_digital.jpg\",\"datePublished\":\"2019-04-11T13:33:57+00:00\",\"dateModified\":\"2020-05-11T12:13:25+00:00\",\"description\":\"La transformaci\u00f3n digital se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Blog_tkt_digital.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Blog_tkt_digital.jpg\",\"width\":4168,\"height\":3126,\"caption\":\"Recursos humanos digital. The key talent\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/recursos-humanos-debe-ganarse-un-apellido-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"01_wonders\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/01_wonders\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recursos humanos debe ganarse un apellido Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/46cfa12f5ccdca6ffa3719f265b9dfc8\",\"name\":\"Jos\u00e9 Luis Gugel Giron\u00e9s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Jose-Luis-Gugel-Perfil-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Jose-Luis-Gugel-Perfil-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Jose-Luis-Gugel-Perfil-150x150.jpg\",\"caption\":\"Jos\u00e9 Luis Gugel Giron\u00e9s\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/jose-luis-gugel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Recursos humanos debe ganarse un apellido Digital &#8211; The Key Talent","description":"La transformaci\u00f3n digital se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/","og_locale":"en_US","og_type":"article","og_title":"Recursos humanos debe ganarse un apellido Digital","og_description":"La transformaci\u00f3n digital se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos.","og_url":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2019-04-11T13:33:57+00:00","article_modified_time":"2020-05-11T12:13:25+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital-1024x768.jpg","type":"image\/jpeg"}],"author":"Jos\u00e9 Luis Gugel Giron\u00e9s","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Jos\u00e9 Luis Gugel Giron\u00e9s","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/"},"author":{"name":"Jos\u00e9 Luis Gugel Giron\u00e9s","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/46cfa12f5ccdca6ffa3719f265b9dfc8"},"headline":"Recursos humanos debe ganarse un apellido Digital","datePublished":"2019-04-11T13:33:57+00:00","dateModified":"2020-05-11T12:13:25+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/"},"wordCount":772,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital.jpg","keywords":["chatbots","evoluci\u00f3n","Experiencia digital","futuro","Inteligencia artificial","liderazgo digital","recursos humanos","redes sociales","revoluci\u00f3n digitial","visi\u00f3n transaccional"],"articleSection":["01_wonders","experiencia de candidato","gamificaci\u00f3n","marketing","reclutamiento","recruiting","recursos humanos","selecci\u00f3n","Transformaci\u00f3n Digital","user experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/","url":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/","name":"Recursos humanos debe ganarse un apellido Digital &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital.jpg","datePublished":"2019-04-11T13:33:57+00:00","dateModified":"2020-05-11T12:13:25+00:00","description":"La transformaci\u00f3n digital se basa en su capacidad para innovar y experimentar, sobre todo, desde el \u00e1rea de recursos humanos.","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2019\/04\/Blog_tkt_digital.jpg","width":4168,"height":3126,"caption":"Recursos humanos digital. The key talent"},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/recursos-humanos-debe-ganarse-un-apellido-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"01_wonders","item":"https:\/\/thekeytalent.com\/site\/category\/01_wonders\/"},{"@type":"ListItem","position":3,"name":"Recursos humanos debe ganarse un apellido Digital"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/46cfa12f5ccdca6ffa3719f265b9dfc8","name":"Jos\u00e9 Luis Gugel Giron\u00e9s","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-150x150.jpg","caption":"Jos\u00e9 Luis Gugel Giron\u00e9s"},"url":"https:\/\/thekeytalent.com\/site\/author\/jose-luis-gugel\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/2139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=2139"}],"version-history":[{"count":5,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/2139\/revisions"}],"predecessor-version":[{"id":6040,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/2139\/revisions\/6040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/2143"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=2139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=2139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=2139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}