{"id":18465,"date":"2024-10-08T11:21:06","date_gmt":"2024-10-08T09:21:06","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=18465"},"modified":"2025-01-14T15:57:11","modified_gmt":"2025-01-14T14:57:11","slug":"recrutamento-da-geracao-z","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/recrutamento-da-geracao-z\/","title":{"rendered":"Recrutamento e Atra\u00e7\u00e3o de Talento da Gera\u00e7\u00e3o Z"},"content":{"rendered":"\t\t
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Recrutamento\ne Atra\u00e7\u00e3o de Talento da Gera\u00e7\u00e3o Z<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A entrada da Gera\u00e7\u00e3o Z<\/a> no mercado de trabalho apresenta uma nova s\u00e9rie de desafios para as organiza\u00e7\u00f5es. Esta gera\u00e7\u00e3o, composta por indiv\u00edduos nascidos entre 1997 e 2012, cresceu num mundo digital, onde o acesso \u00e0 informa\u00e7\u00e3o \u00e9 instant\u00e2neo e as preocupa\u00e7\u00f5es sociais e ambientais ocupam um lugar central nas suas prioridades. Para as empresas que desejam atrair esses talentos emergentes, \u00e9 fundamental adaptarem as suas estrat\u00e9gias de recrutamento, alinhando-se com os valores e expectativas da Gera\u00e7\u00e3o Z.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Compreender as Expectativas da Gera\u00e7\u00e3o Z<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Gera\u00e7\u00e3o Z, que cresceu imersa num ambiente repleto de internet, redes sociais e smartphones, espera que a tecnologia seja uma parte integrada da sua rotina de trabalho, abrangendo tanto as ferramentas quanto os processos utilizados. Al\u00e9m disso, para eles um sal\u00e1rio competitivo \u00e9 apenas o come\u00e7o; essa gera\u00e7\u00e3o valoriza profundamente a oportunidade de trabalhar em empresas que promovem um impacto positivo no mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Otimizar do Processo de Recrutamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para atrair a Gera\u00e7\u00e3o Z, as empresas devem modernizar os seus processos de recrutamento, investindo em abordagens tecnol\u00f3gicas e inovadoras, como entrevistas virtuais e avalia\u00e7\u00f5es gamificadas<\/a>. Estas pr\u00e1ticas n\u00e3o s\u00f3 tornam o processo mais envolvente, mas tamb\u00e9m oferecem experi\u00eancias \u00fanicas.<\/p>

\u00c9 crucial que os processos de candidatura online sejam otimizados para dispositivos m\u00f3veis, garantindo uma experi\u00eancia flu\u00edda, desde o envio da candidatura at\u00e9 as entrevistas virtuais.<\/p>

Al\u00e9m disso, a Gera\u00e7\u00e3o Z \u00e9 altamente ativa nas redes sociais, que devem ser utilizadas n\u00e3o apenas para a divulga\u00e7\u00e3o de vagas, mas tamb\u00e9m para mostrar a cultura organizacional de forma aut\u00eantica e envolvente, utilizando conte\u00fados interativos que capturem a aten\u00e7\u00e3o destes jovens<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Posicionamento da Organiza\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para al\u00e9m de um bom sal\u00e1rio, os jovens talentos procuram empresas que reflitam os seus pr\u00f3prios valores e \u00e9tica. Para atra\u00ed-los, as organiza\u00e7\u00f5es de precisam ser transparentes em rela\u00e7\u00e3o aos seus valores, miss\u00e3o e compromissos. Iniciativas de responsabilidade social, diversidade e sustentabilidade n\u00e3o devem ser apenas mencionadas, mas evidenciadas com exemplos concretos.<\/p>

A autenticidade \u00e9 um valor essencial para a Gera\u00e7\u00e3o Z. As empresas podem demonstrar a sua verdadeira cultura ao compartilhar hist\u00f3rias reais de colaboradores e promover um ambiente de trabalho inclusivo e inovador.

Quando trabalhamos com uma empresa, parte fundamental do nosso trabalho \u00e9 assegurar que o posicionamento da sua marca empregadora est\u00e1 adaptado ao target de talento que procura. Dispomos para o efeito de m\u00faltiplas solu\u00e7\u00f5es na \u00e1rea de Employer Branding<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Preparar para o Futuro com a Gera\u00e7\u00e3o Z<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A atra\u00e7\u00e3o e reten\u00e7\u00e3o de talentos da Gera\u00e7\u00e3o Z exigem uma abordagem inovadora e alinhada com seus valores e expectativas. Ao investir em pr\u00e1ticas de recrutamento inovadoras e transparentes, as organiza\u00e7\u00f5es estar\u00e3o preparadas para atrair e integrar esta nova gera\u00e7\u00e3o de profissionais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conhe\u00e7a a autora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quem melhor para falar da Gen Z do que uma pessoa pertencente a essa gera\u00e7\u00e3o?<\/p>

A Beatriz Marques Silva integra a equipa de People Management da The Key Talent, trabalhando em m\u00faltiplos projetos envolvendo a nossa tecnologia de assessment centers, solu\u00e7\u00f5es de psicometria, din\u00e2micas de grupo, business cases e role plays.<\/p>

Licenciada em Psicologia, encontra-se a terminar o seu mestrado em Psicologia dos Recursos Humanos, do Trabalho e das Organiza\u00e7\u00f5es<\/span><\/span> na Faculdade de Psicologia da Universidade de Lisboa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Um sal\u00e1rio competitivo \u00e9 apenas o come\u00e7o, (procuramos) a oportunidade de trabalhar em empresas que promovem um impacto positivo no mundo.<\/p>\n","protected":false},"author":26,"featured_media":18468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1034],"tags":[335,363],"class_list":["post-18465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-young-talent","tag-experiencia-do-candidato","tag-recrutamento"],"acf":[],"yoast_head":"\nRecrutamento e Atra\u00e7\u00e3o de Talento na Gera\u00e7\u00e3o Z<\/title>\n<meta name=\"description\" content=\"Se a sua empresa est\u00e1 focada no recrutamento de candidatos da Gera\u00e7\u00e3o Z, ent\u00e3o n\u00e3o pode abdicar de se alinhar com as suas expetativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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