{"id":16089,"date":"2023-08-04T17:24:16","date_gmt":"2023-08-04T15:24:16","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=16089"},"modified":"2023-09-20T11:11:10","modified_gmt":"2023-09-20T09:11:10","slug":"gigantes-entram-no-mercado-de-recrutamento","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/gigantes-entram-no-mercado-de-recrutamento\/","title":{"rendered":"Gigantes de Social Media anunciam inten\u00e7\u00e3o de entrar no mercado de Recrutamento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16089\" class=\"elementor elementor-16089\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a361d6 elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a361d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-42962ce3\" data-id=\"42962ce3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57756350 elementor-widget elementor-widget-post-info\" data-id=\"57756350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4af7781 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/miguel-luis\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMiguel Luis\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2023\/08\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 4, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf475ea elementor-widget elementor-widget-heading\" data-id=\"cf475ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Os gigantes de social media entram no mercado de recrutamento<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36b970 elementor-widget elementor-widget-image\" data-id=\"d36b970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"136\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Newsletters-LinkedIn-CEBP-1024x174.png\" class=\"attachment-large size-large wp-image-16081\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Newsletters-LinkedIn-CEBP-1024x174.png 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Newsletters-LinkedIn-CEBP-300x51.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Newsletters-LinkedIn-CEBP-768x130.png 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Newsletters-LinkedIn-CEBP-1536x261.png 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Newsletters-LinkedIn-CEBP-2048x347.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0a82e5 elementor-widget elementor-widget-text-editor\" data-id=\"4a0a82e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-editor-content=\"{&quot;blocks&quot;:[{&quot;key&quot;:&quot;fulv&quot;,&quot;text&quot;:&quot;As mais recentes not\u00edcias dizem-nos que tanto a X (antigo Twitter) como a Google pretendem entrar em for\u00e7a no mercado de recrutamento.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;7tl7s&quot;,&quot;text&quot;:&quot;Qual ser\u00e1 o impacto nas estrat\u00e9gias de Recruitment Marketing das empresas nacionais? &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;2tuuq&quot;,&quot;text&quot;:&quot;Ao contr\u00e1rio de tantos outros mercado, o Indeed+Glassdoor n\u00e3o conseguiu (ainda) penetrar nos mercados europeus, apesar de deter as primeiras posi\u00e7\u00f5es nas pesquisas nos principais portais. Empresas que valorizem o papel do SEO e do SEM nas suas estrat\u00e9gias de atratividade deveriam correr para a plataforma, mas os dados mostram que tal n\u00e3o est\u00e1 a suceder. Partilhem nos coment\u00e1rios a vossa opini\u00e3o sobre o motivo porque tal n\u00e3o acontece.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;5fv94&quot;,&quot;text&quot;:&quot;A confian\u00e7a dos anunciantes portugueses na Google como plataforma para o lan\u00e7amento de campanhas \u00e9 elevada. A Google tem cerca de 30% de quota de mercado, seguida \u00e0 dist\u00e2ncia pela Meta. Mencionar que o Twitter, agora X, tem um n\u00edvel de investimento publicit\u00e1rio muito inferior a estas duas plataformas na atualidade. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;5rfp4&quot;,&quot;text&quot;:&quot;Com o incremento da capacita\u00e7\u00e3o digital dos profissionais da \u00e1rea de Recrutamento, \u00e9 apenas normal que se veja esta movimenta\u00e7\u00e3o por parte das principais empresas digitais, sendo que o LinkedIn, decorrente do seu posicionamento diferenciado, \u00e9 tido como um canal de excel\u00eancia para o lan\u00e7amento de campanhas de Recruitment Marketing, mesmo tendo um CPC (Cost per Click) muito superior \u00e0s restantes plataformas.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;8nsdh&quot;,&quot;text&quot;:&quot;Fatores que poder\u00e3o impactar a evolu\u00e7\u00e3o desta \u00e1rea de neg\u00f3cio&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:61,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;1ak89&quot;,&quot;text&quot;:&quot;1. Capacidade de Segmenta\u00e7\u00e3o - Com as restri\u00e7\u00f5es impostas pelas diretivas comunit\u00e1rias na salvaguarda da diversidade, poder\u00e1 n\u00e3o ser poss\u00edvel segmentar os targets por idade ou g\u00e9nero (por exemplo), como j\u00e1 sucede hoje nas campanhas de Meta para a \u00e1rea de recrutamento. Este \u00e9 um fator determinante, pois o custo sem retorno pode tornar-se no fator de decis\u00e3o no momento de escolher o canal.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;3q9v1&quot;,&quot;text&quot;:&quot;2. Inflexibilidade - Canais como o Indeed valorizam a rece\u00e7\u00e3o de candidaturas na sua plataforma, algo que colide com os interesses da maioria das empresas que disp\u00f5em de Applycation Tracking Systems (ATS) pr\u00f3prios para fazer a gest\u00e3o do processo de recrutamento. &quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;4i9cs&quot;,&quot;text&quot;:&quot;3. Comportamento dos Candidatos - No final de contas, o que importa \u00e9 onde \u00e9 que os candidatos se encontram e quais os seus comportamentos na procura de emprego. A \\&quot;morte\\&quot; do jornal como meio de divulga\u00e7\u00e3o das oportunidades de emprego abriu a porta aos job boards (portais de emprego) que hoje em dia competem diretamente com o LinkedIn e com o Google. Trata-se de uma batalha que \u00e9 gerida pelo bin\u00f3mio Custo-Retorno, sendo que uma das principais mudan\u00e7as com a emerg\u00eancia de \u00e1reas como o Employer Branding foi que o retorno \u00e9 hoje medido pelo n\u00famero de candidatos adequados e n\u00e3o pelo n\u00famero total de candidatos.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;fmrf7&quot;,&quot;text&quot;:&quot;Como ser\u00e1 o Futuro do Recrutamento&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[{&quot;offset&quot;:0,&quot;length&quot;:34,&quot;style&quot;:&quot;BOLD&quot;}],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;2ikdf&quot;,&quot;text&quot;:&quot;Ningu\u00e9m poder\u00e1 responder com certeza a esta quest\u00e3o, mas o que hoje j\u00e1 sabemos \u00e9 que existe uma aproxima\u00e7\u00e3o crescente entre as estrat\u00e9gias de atratividades comerciais e de recrutamento, pelo que faz todo o sentido que os canais que tradicionalmente eram usados pelo Marketing para fazer campanhas comerciais, possam agora ser usados para fazer campanhas de Recrutamento.&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}},{&quot;key&quot;:&quot;9ck3m&quot;,&quot;text&quot;:&quot;Partilhamos um v\u00eddeo com uma reflex\u00e3o sobre o assunto:&quot;,&quot;type&quot;:&quot;unstyled&quot;,&quot;depth&quot;:0,&quot;inlineStyleRanges&quot;:[],&quot;entityRanges&quot;:[],&quot;data&quot;:{}}],&quot;entityMap&quot;:{}}\"><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"cbmth-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cbmth-0-0\"><span data-offset-key=\"cbmth-0-0\">As mais recentes not\u00edcias dizem-nos que tanto a X (antigo Twitter) como a Google pretendem entrar em for\u00e7a no mercado de recrutamento.<\/span><\/div><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cbmth-0-0\"><span data-offset-key=\"cbmth-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"9g13b-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9g13b-0-0\"><span data-offset-key=\"9g13b-0-0\">Qual ser\u00e1 o impacto nas estrat\u00e9gias de Recruitment Marketing das empresas nacionais? <\/span><\/div><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9g13b-0-0\"><span data-offset-key=\"9g13b-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"3e9ae-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3e9ae-0-0\"><span data-offset-key=\"3e9ae-0-0\">Ao contr\u00e1rio de tantos outros mercado, o Indeed+Glassdoor n\u00e3o conseguiu (ainda) penetrar nos mercados europeus, apesar de deter as primeiras posi\u00e7\u00f5es nas pesquisas nos principais portais. Empresas que valorizem o papel do SEO e do SEM nas suas estrat\u00e9gias de atratividade deveriam correr para a plataforma, mas os dados mostram que tal n\u00e3o est\u00e1 a suceder. Partilhem nos coment\u00e1rios a vossa opini\u00e3o sobre o motivo porque tal n\u00e3o acontece.<\/span><\/div><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3e9ae-0-0\"><span data-offset-key=\"3e9ae-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"202vh-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"202vh-0-0\"><span data-offset-key=\"202vh-0-0\">A confian\u00e7a dos anunciantes portugueses na Google como plataforma para o lan\u00e7amento de campanhas \u00e9 elevada. A Google tem cerca de 30% de quota de mercado, seguida \u00e0 dist\u00e2ncia pela Meta. Mencionar que o Twitter, agora X, tem um n\u00edvel de investimento publicit\u00e1rio muito inferior a estas duas plataformas na atualidade. <\/span><\/div><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"202vh-0-0\"><span data-offset-key=\"202vh-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"2lnba-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2lnba-0-0\"><span data-offset-key=\"2lnba-0-0\">Com o incremento da capacita\u00e7\u00e3o digital dos profissionais da \u00e1rea de Recrutamento, \u00e9 apenas normal que se veja esta movimenta\u00e7\u00e3o por parte das principais empresas digitais, sendo que o LinkedIn, decorrente do seu posicionamento diferenciado, \u00e9 tido como um canal de excel\u00eancia para o lan\u00e7amento de campanhas de Recruitment Marketing, mesmo tendo um CPC (Cost per Click) muito superior \u00e0s restantes plataformas.<\/span><\/div><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2lnba-0-0\"><span data-offset-key=\"2lnba-0-0\">\u00a0<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"a0lsk-0-0\"><h4><strong>Fatores que poder\u00e3o impactar a evolu\u00e7\u00e3o desta \u00e1rea de neg\u00f3cio<\/strong><\/h4><p><span data-offset-key=\"ccqvm-0-0\">1. Capacidade de Segmenta\u00e7\u00e3o &#8211; Com as restri\u00e7\u00f5es impostas pelas diretivas comunit\u00e1rias na salvaguarda da diversidade, poder\u00e1 n\u00e3o ser poss\u00edvel segmentar os targets por idade ou g\u00e9nero (por exemplo), como j\u00e1 sucede hoje nas campanhas de Meta para a \u00e1rea de recrutamento. Este \u00e9 um fator determinante, pois o custo sem retorno pode tornar-se no fator de decis\u00e3o no momento de escolher o canal.<\/span><\/p><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"1lu7h-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1lu7h-0-0\"><span data-offset-key=\"1lu7h-0-0\">2. Inflexibilidade &#8211; Canais como o Indeed valorizam a rece\u00e7\u00e3o de candidaturas na sua plataforma, algo que colide com os interesses da maioria das empresas que disp\u00f5em de Applycation Tracking Systems (ATS) pr\u00f3prios para fazer a gest\u00e3o do processo de recrutamento.<\/span><\/div><div data-offset-key=\"1lu7h-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"d3cq1-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d3cq1-0-0\"><span data-offset-key=\"d3cq1-0-0\">3. Comportamento dos Candidatos &#8211; No final de contas, o que importa \u00e9 onde \u00e9 que os candidatos se encontram e quais os seus comportamentos na procura de emprego. A &#8220;morte&#8221; do jornal como meio de divulga\u00e7\u00e3o das oportunidades de emprego abriu a porta aos job boards (portais de emprego) que hoje em dia competem diretamente com o LinkedIn e com o Google. Trata-se de uma batalha que \u00e9 gerida pelo bin\u00f3mio Custo-Retorno, sendo que uma das principais mudan\u00e7as com a emerg\u00eancia de \u00e1reas como o Employer Branding foi que o retorno \u00e9 hoje medido pelo n\u00famero de candidatos adequados e n\u00e3o pelo n\u00famero total de candidatos.<\/span><\/div><div data-offset-key=\"d3cq1-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"7jsbd-0-0\"><h4 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7jsbd-0-0\"><strong>Como ser\u00e1 o Futuro do Recrutamento<\/strong><\/h4><div data-offset-key=\"7jsbd-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"c5288-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c5288-0-0\"><span data-offset-key=\"c5288-0-0\">Ningu\u00e9m poder\u00e1 responder com certeza a esta quest\u00e3o, mas o que hoje j\u00e1 sabemos \u00e9 que existe uma aproxima\u00e7\u00e3o crescente entre as estrat\u00e9gias de atratividades comerciais e de recrutamento, pelo que faz todo o sentido que os canais que tradicionalmente eram usados pelo Marketing para fazer campanhas comerciais, possam agora ser usados para fazer campanhas de Recrutamento.<\/span><\/div><div data-offset-key=\"c5288-0-0\">\u00a0<\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"fmrh4\" data-offset-key=\"96eqk-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"96eqk-0-0\"><span data-offset-key=\"96eqk-0-0\">Partilhamos um v\u00eddeo com uma reflex\u00e3o sobre o assunto:<\/span><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45df8a4 elementor-widget elementor-widget-video\" data-id=\"45df8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/EovhOSqtkfY?t=945&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcfcb5 elementor-widget elementor-widget-text-editor\" data-id=\"6fcfcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\">Artigo redigido por Miguel Lu\u00eds, promotor da\u00a0<a href=\"https:\/\/employerbrandpt.com\/\">Comunidade Employer Branding Portugal<\/a>\u00a0e Marketing and Employer Branding na\u00a0<a class=\"LinkEditor__link___3Hyne\" href=\"https:\/\/linkme.bio\/thekeytalentpt\" target=\"_blank\" rel=\"noopener noreferrer\" data-aid=\"mte_link_editor_link\">The Key Talent<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3715e56c\" data-id=\"3715e56c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4607c107 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"4607c107\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-4607c107\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-4607c107\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24294a79 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"24294a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4174aa elementor-widget elementor-widget-heading\" data-id=\"4b4174aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556c3c04 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"556c3c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c5e7a elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"f5c5e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/migueluis\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/05\/ML-Blog-e1684145449294-300x300.png\" alt=\"Picture of Miguel Lu\u00eds\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/migueluis\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMiguel Lu\u00eds\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6060ba91 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6060ba91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73948427 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"73948427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f90447 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"61f90447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b85710 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"29b85710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e049a44 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"5e049a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfbae13 elementor-widget elementor-widget-heading\" data-id=\"5bfbae13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702925d8 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"702925d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div 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href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Google e a X (antigo Twitter) mostram inten\u00e7\u00e3o de entrar no mercado do Recrutamento. Que impacto poder\u00e3o ter neste setor de atividade? Ser\u00e1 esta a mudan\u00e7a t\u00e3o aguardada por empresas e candidatos?<\/p>\n","protected":false},"author":21,"featured_media":16081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[336,1020],"class_list":["post-16089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-pt-pt","tag-employer-value-proposition","tag-portugal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gigantes entram no mercado de Recrutamento<\/title>\n<meta name=\"description\" content=\"A Google e a X acabam de anunciar a inten\u00e7\u00e3o de entrar no mercado de recrutamento. Opini\u00e3o de Miguel Lu\u00eds da The Key Talent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/gigantes-entram-no-mercado-de-recrutamento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gigantes de Social Media pensam entrar no mercado do Recrutamento\" \/>\n<meta property=\"og:description\" content=\"A Google e a X (antigo Twitter) mostram inten\u00e7\u00e3o de entrar no mercado do Recrutamento. Que impacto poder\u00e3o ter neste setor de atividade? 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