{"id":16001,"date":"2023-05-15T13:15:54","date_gmt":"2023-05-15T11:15:54","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=16001"},"modified":"2023-05-15T13:18:14","modified_gmt":"2023-05-15T11:18:14","slug":"the-key-talent-a-chave-para-a-diferenciacao","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/the-key-talent-a-chave-para-a-diferenciacao\/","title":{"rendered":"The Key Talent: A chave para a diferencia\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16001\" class=\"elementor elementor-16001\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a361d6 elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a361d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-42962ce3\" data-id=\"42962ce3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57756350 elementor-widget elementor-widget-post-info\" data-id=\"57756350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4af7781 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/miguel-luis\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMiguel Luis\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2023\/05\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 15, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf475ea elementor-widget elementor-widget-heading\" data-id=\"cf475ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Key Talent: A chave para a diferencia\u00e7\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36b970 elementor-widget elementor-widget-image\" data-id=\"d36b970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/05\/TheKeyTalent.jpg\" class=\"attachment-large size-large wp-image-16014\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/05\/TheKeyTalent.jpg 838w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/05\/TheKeyTalent-300x161.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/05\/TheKeyTalent-768x412.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0a82e5 elementor-widget elementor-widget-text-editor\" data-id=\"4a0a82e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: #f3f6f6; color: #373737; font-family: Roboto; font-size: 19px; font-weight: bold;\">A The Key Talent trabalha com organiza\u00e7\u00f5es de qualquer estado de maturidade da sua estrat\u00e9gia de Employer Branding, olhando para os desafios que cada uma apresenta e oferecendo solu\u00e7\u00f5es modulares adaptadas.<\/span><\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">Nenhuma organiza\u00e7\u00e3o \u00e9 igual. \u00c9 esta a reflex\u00e3o que Miguel Lu\u00eds, MaRHketing and Employer Branding Manager da The Key Talent acredita que seja a principal premissa a ser tida em conta por todas as empresas que queiram trabalhar a sua reputa\u00e7\u00e3o. A necessidade de ter uma proposta de valor diferenciadora enquanto empregador adv\u00e9m dessa percep\u00e7\u00e3o. Nesse sentido, para a The Key Talent o Employer Branding torna-se fundamental, n\u00e3o s\u00f3 para as empresas mostrarem que s\u00e3o as melhores para trabalhar como para provar que t\u00eam a combina\u00e7\u00e3o perfeita entre o que t\u00eam para oferecer e o que os profissionais procuram.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">Qual o papel da The Key Talent como consultora junto de empresas que est\u00e3o interessadas em criar ou desenvolver uma estrat\u00e9gia de Employer Branding?<\/span><br \/>N\u00e3o fazemos o one size fits all, que se centra no prestador de servi\u00e7os ao inv\u00e9s do cliente. Oferecemos solu\u00e7\u00f5es modulares adaptadas. O nosso produto premium, que serve tanto marcas sem estrat\u00e9gia de Employer Branding como empresas que j\u00e1 a tenham, \u00e9 a Auditoria de Marca Empregadora, que nos permite fazer a an\u00e1lise da marca empregadora e do mercado competitivo, algo que todas as empresas deveriam fazer periodicamente dado que nem elas pr\u00f3prias, nem o mercado onde se inserem, se mant\u00eam estanques ao longo do tempo. Mas dispomos de outras solu\u00e7\u00f5es, como a an\u00e1lise do SEO dos portais de carreiras, algo fundamental e t\u00e3o pobre na maioria das empresas, ou a an\u00e1lise da percep\u00e7\u00e3o dos pilares da EVP (Employer Value Proposition), em que, como parceiros da Indeed+Glassdoor, posicionamos as empresas nos 6 pilares \u2013 sal\u00e1rio e benef\u00edcios, oportunidades de crescimento, cultura corporativa, qualidade directiva, diversidade e inclus\u00e3o e concilia\u00e7\u00e3o (trabalho\/fam\u00edlia) \u2013 comparando-a com 3 dos seus competidores.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">Que ferramentas ou solu\u00e7\u00f5es s\u00e3o disponibilizadas pela The Key Talent para dar resposta a este desafio de ter uma EVP?<\/span><br \/>A gera\u00e7\u00e3o de uma proposta de valor (EVP) tem diferentes fases, que passam pela sua conceptualiza\u00e7\u00e3o, a sua implementa\u00e7\u00e3o e a sua revis\u00e3o peri\u00f3dica. Na fase de conceptualiza\u00e7\u00e3o, a The Key Talent faz a ausculta\u00e7\u00e3o dos 3 universos relevantes \u2013 gest\u00e3o de topo, colaboradores e candidatos \u2013 para consensualizar os pilares da proposta de valor e gerar uma estrat\u00e9gia de comunica\u00e7\u00e3o, trabalhando desde a componente gr\u00e1fica at\u00e9 \u00e0s mensagens relevantes. Na fase de implementa\u00e7\u00e3o, aferimos quais os targets de talento cr\u00edtico e trabalhamos as talent personas e os canais adequados. E finalmente, na fase de revis\u00e3o, mesmo quando a estrat\u00e9gia n\u00e3o tenha sido desenhada por n\u00f3s, trabalhamos a sua localiza\u00e7\u00e3o (em caso de estrat\u00e9gias internacionais que necessitem de ser ajustadas ao nosso pa\u00eds) e verificamos a sua validade junto dos respectivos targets, internos e externos.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">De que forma a experi\u00eancia dos candidatos e dos colaboradores \u00e9 um ponto central nas solu\u00e7\u00f5es disponibilizadas na The Key Talent?<\/span><br \/>O nosso claim \u201cSomos Experts\u201d adv\u00e9m exactamente da centralidade da experi\u00eancia em todas as nossas solu\u00e7\u00f5es. A nossa equipa \u00e9 um misto de gestores de pessoas, marketeers e programadores, cujo foco est\u00e1 em oferecer solu\u00e7\u00f5es que se focam na gera\u00e7\u00e3o de experi\u00eancias marcantes e diferenciadoras. E as empresas que connosco trabalham reconhecem o impacto das nossas solu\u00e7\u00f5es, n\u00e3o s\u00f3 junto dos seus candidatos, mas tamb\u00e9m na sua pr\u00f3pria experi\u00eancia enquanto utilizadores. Exemplo pr\u00e1tico: o nosso ATS AplyGo \u00e9 uma ferramenta que permite que projectos com mais de 10.000 candidatos sejam geridos por equipas de 2\/3 gestores de projecto por causa da tecnologia de automa\u00e7\u00e3o que disp\u00f5e, diminuindo significativamente os custos administrativos dessas empresas.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">Os \u00faltimos anos e as transforma\u00e7\u00f5es que ocorreram no mercado de trabalho obrigaram a olhar de forma diferente para o Employer Branding?<\/span><br \/>Sim, por diversos motivos. O incremento da literacia digital a n\u00edvel global e o acesso generalizado a tecnologia transformou a sociedade. Hoje, recebemos num minuto a informa\u00e7\u00e3o que os nossos av\u00f3s recebiam em toda a sua vida. Somos bombardeados com an\u00fancios em todos os suportes, sejam eles f\u00edsicos ou digitais. E isso levou-nos a evoluir. As novas gera\u00e7\u00f5es s\u00e3o apontadas pela sua diminuta capacidade de aten\u00e7\u00e3o, que segundo estudos, reduziu drasticamente entre a gera\u00e7\u00e3o dos Baby Boomers e a Gera\u00e7\u00e3o Z. Esse \u00e9 o efeito pr\u00e1tico da quantidade de informa\u00e7\u00e3o circulante e o ser humano n\u00e3o tem capacidade para reter toda essa informa\u00e7\u00e3o e como tal teve de tornar-se selectivo. O impacto desta evolu\u00e7\u00e3o \u00e9 tremendo, quer na forma como trabalhamos, mas principalmente na forma como recrutamos. Mensagens e imagens gen\u00e9ricas j\u00e1 n\u00e3o produzem efeito e a \u00fanica forma de capturar a aten\u00e7\u00e3o destas novas gera\u00e7\u00f5es \u00e9 ultrapassar o ru\u00eddo criando conte\u00fados que sejam percepcionados como sendo para si. Tal s\u00f3 \u00e9 poss\u00edvel com um imenso esfor\u00e7o de segmenta\u00e7\u00e3o que est\u00e1 inerente ao bom trabalho de employer branding nas organiza\u00e7\u00f5es.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">Os novos modelos de trabalho obrigam a um esfor\u00e7o suplementar para manter o sentimento de perten\u00e7a dos colaboradores relativamente \u00e0 empresa? Porqu\u00ea?<\/span><br \/>A abordagem tradicional de olhar para uma carreira, com progress\u00e3o dentro de uma institui\u00e7\u00e3o, acabou. O sentimento de perten\u00e7a \u00e9 algo transaccional que dura at\u00e9 que algo melhor apare\u00e7a. E algo melhor nem sempre significa mais dinheiro. As empresas t\u00eam de ter, hoje, uma aten\u00e7\u00e3o permanente a m\u00faltiplos factores, alguns com mais peso que outros, \u00e9 certo, dependendo de cada colaborador. Uns procuram oportunidades de crescimento, outros procuram lideran\u00e7as inspiradoras, outros procuram uma cultura e um prop\u00f3sito que alinhe com o seu. O esfor\u00e7o que \u00e9 referido na quest\u00e3o deve centrar-se na gera\u00e7\u00e3o de uma boa pol\u00edtica de sucess\u00e3o, que seja preventiva da sa\u00edda de qualquer elemento da organiza\u00e7\u00e3o. E para assegurar um aumento da reten\u00e7\u00e3o, importa que as empresas se foquem, cada vez mais, na experi\u00eancia do colaborador. Esta \u00e9 uma \u00e1rea em que estamos fortemente empenhados, tendo recentemente lan\u00e7ado a nossa nova solu\u00e7\u00e3o, o ZeroEX, que permitir\u00e1 o mapeamento da experi\u00eancia dos colaboradores em m\u00faltiplas dimens\u00f5es, ao longo do tempo.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">De que forma as empresas podem trabalhar para comunicar interna e externamente a sua proposta de valor enquanto entidade empregadora? Que factores contribuem para o sucesso desta comunica\u00e7\u00e3o de marca na atrac\u00e7\u00e3o de talento?<\/span><br \/>O primeiro passo prende-se com a defini\u00e7\u00e3o de uma proposta de valor que seja realmente verdadeira e diferenciadora. Mas depois de a ter, \u00e9 preciso que a mesma seja vis\u00edvel para o talento cr\u00edtico da empresa. E a abordagem que maior sucesso traz, \u00e9 o que se designa de Employee Advocacy. Na pr\u00e1tica, trata-se de colocar os colaboradores a serem os principais embaixadores da marca empregadora. O \u201cword of mouth\u201d, ou boca-a-boca, foi substitu\u00eddo pelo alcance da presen\u00e7a digital de cada colaborador. As empresas pedem ao colaborador para fazer ou partilhar conte\u00fado sobre a empresa nas suas redes, esperando com isso chegar a pessoas de perfis semelhantes, com uma imagem positiva que os leve a candidatar-se. Pequenas pr\u00e1ticas como o uso da imagem dos colaboradores nas comunica\u00e7\u00f5es, internas e externas, t\u00eam impacto significativo no incremento do engagement.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">Quais os factores diferenciadores da oferta da The Key Talent face ao mercado no que diz respeito aos programas de talento jovem?<\/span><br \/>Fazemos a gest\u00e3o dos principais programas de Trainees, como o EDP Trainee Program e o Sonae Contacto, entre muitos outros. As empresas que trabalham connosco fazem-no pelas nossas solu\u00e7\u00f5es tecnol\u00f3gicas, mas tamb\u00e9m pelas val\u00eancias que oferecemos ao n\u00edvel das provas de avalia\u00e7\u00e3o. No fundo, oferecemos \u00e0s empresas a possibilidade de atrair, avaliar e integrar estes jovens, de uma forma diferenciadora. Fazemo-lo com a gera\u00e7\u00e3o de landing pages espec\u00edficas, com o look &amp; feel da empresa e do programa, campanhas de Recruitment Marketing altamente segmentadas, um vasto portf\u00f3lio de provas de avalia\u00e7\u00e3o da AON Assessment Solutions e as nossas pr\u00f3prias Din\u00e2micas de Grupo e Role Plays, Assessment Centres e Onboarding com a nossa plataforma Panorama. Mas no final do dia, o que nos diferencia \u00e9 a gera\u00e7\u00e3o de experi\u00eancias phygital que v\u00e3o ao encontro das expectativas dos candidatos.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\"><span style=\"font-weight: bold;\">Que pontes se devem estabelecer entre os departamentos de Marketing e de Pessoas no sentido de desenvolver o Employer Branding?<\/span><br \/>O Employer Branding navega, historicamente, entre essas duas \u00e1reas, mas n\u00e3o significa que se circunscreva apenas \u00e0s mesmas. A gera\u00e7\u00e3o de uma boa estrat\u00e9gia de Employer Branding envolve toda a organiza\u00e7\u00e3o e todos os seus departamentos. A lideran\u00e7a do processo \u00e9 que por norma recai numa dessas duas \u00e1reas. \u00c9, contudo, certo que quando essas duas \u00e1reas cooperam em temas como a gera\u00e7\u00e3o de conte\u00fado, comunica\u00e7\u00e3o interna, gest\u00e3o do website, campanhas, advocacy, entre outros temas, o resultado ser\u00e1 sempre superior ao trabalho individual de cada uma das \u00e1reas em separado. Isto porque as val\u00eancias s\u00e3o efectivamente complementares e se uns dominam a cultura e a linguagem, outros dominam os processos e a tecnologia.<\/p><p style=\"overflow-wrap: break-word; margin-right: 0px; margin-bottom: 17px; margin-left: 0px; -webkit-font-smoothing: antialiased; color: #373737; font-family: Roboto; font-size: 19px; background-color: #f3f6f6;\">\u00a0<\/p><p><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97626978 BCX0\"><em style=\"color: #373737; font-family: Roboto; font-size: 19px; font-weight: var( --e-global-typography-text-font-weight );\">Este artigo faz parte do Caderno Especial \u201cEmployer Branding\u201d na edi\u00e7\u00e3o de Abril (n.\u00ba 148) da Human Resources.<\/em>de estrat\u00e9gias associadas \u00e0<\/span><\/span><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\" xml:lang=\"PT-PT\" data-contrast=\"none\">\u00a0Employer<i><span class=\"NormalTextRun SCXW97626978 BCX0\">\u00a0Branding<\/span><\/i><\/span><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem; font-style: italic;\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97626978 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem; font-style: italic;\" xml:lang=\"PT-PT\" data-contrast=\"none\">\u00a0R<span class=\"NormalTextRun SpellingErrorV2Themed SCXW97626978 BCX0\">eskilling<\/span><\/span><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97626978 BCX0\"> e<\/span><\/span><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem; font-style: italic;\" xml:lang=\"PT-PT\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW97626978 BCX0\">Talent<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW97626978 BCX0\">Analytics<\/span><\/span><span class=\"TextRun SCXW97626978 BCX0\" lang=\"PT-PT\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW97626978 BCX0\">.<\/span><\/span><span class=\"EOP SCXW97626978 BCX0\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3715e56c\" data-id=\"3715e56c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4607c107 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"4607c107\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-4607c107\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-4607c107\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24294a79 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"24294a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4174aa elementor-widget elementor-widget-heading\" data-id=\"4b4174aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556c3c04 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"556c3c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c5e7a elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"f5c5e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/migueluis\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/05\/ML-Blog-e1684145449294-300x300.png\" alt=\"Picture of Miguel Lu\u00eds\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/migueluis\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMiguel Lu\u00eds\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6060ba91 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6060ba91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73948427 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"73948427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f90447 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"61f90447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b85710 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"29b85710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e049a44 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"5e049a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfbae13 elementor-widget elementor-widget-heading\" data-id=\"5bfbae13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702925d8 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"702925d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" 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\u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> Nenhuma organiza\u00e7\u00e3o \u00e9 igual. A necessidade de ter uma proposta de valor que garanta a diferencia\u00e7\u00e3o enquanto empregador \u00e9, pois, fundamental.<\/p>\n","protected":false},"author":21,"featured_media":16010,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[264,336],"class_list":["post-16001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-pt-pt","tag-employer-branding-pt-pt","tag-employer-value-proposition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Key Talent: A chave para a diferencia\u00e7\u00e3o &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"Nenhuma organiza\u00e7\u00e3o \u00e9 igual. 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