{"id":14594,"date":"2022-06-27T12:14:13","date_gmt":"2022-06-27T10:14:13","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=14594"},"modified":"2023-10-05T19:27:34","modified_gmt":"2023-10-05T17:27:34","slug":"seis-estrategias-de-inbound-recruiting-que-funcionam","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/","title":{"rendered":"Seis estrat\u00e9gias de Inbound Recruiting que funcionam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14594\" class=\"elementor elementor-14594\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b12dd1c elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b12dd1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-74dcc263\" data-id=\"74dcc263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dfd643c elementor-widget elementor-widget-post-info\" data-id=\"2dfd643c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/cristina-gonzalez\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCristina Gonz\u00e1lez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2022\/06\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 27, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dc5dfb elementor-widget elementor-widget-heading\" data-id=\"78dc5dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Seis estrat\u00e9gias de Inbound Recruiting que funcionam<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4898b066 elementor-widget elementor-widget-text-editor\" data-id=\"4898b066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parece que o contexto <strong>BANI<\/strong> (\u00abbrittle\u00bb, \u00abanxious\u00bb, \u00abnonlinear\u00bb e \u00abincomprehensible\u00bb; em portugu\u00eas, \u00abfr\u00e1gil\u00bb, \u00abansioso\u00bb, \u00abn\u00e3o linear\u00bb e \u00abincompreens\u00edvel\u00bb) tamb\u00e9m se v\u00ea refletido nos processos de atra\u00e7\u00e3o de talento.<\/p>\n<p>A <b>crescente procura de alguns perfis<\/b>, maiores n\u00edveis de <b>rotatividade nas empresas<\/b> e um incremento consider\u00e1vel de <b>ofertas declinadas<\/b> por parte dos candidatos, est\u00e3o a complicar a vida dos departamentos de <b>Talent Acquisition<\/b>, que est\u00e3o a ter um ano \u00e9pico em volume de trabalho e novos desafios com que s\u00e3o confrontados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea1fc33 elementor-widget elementor-widget-image\" data-id=\"5ea1fc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-1024x553.jpg\" class=\"attachment-large size-large wp-image-14584\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-1024x553.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-300x162.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-768x415.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg 1250w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50be2673 elementor-widget elementor-widget-text-editor\" data-id=\"50be2673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alguns peritos advertem para uma mudan\u00e7a geracional, assinalando que <strong>as novas gera\u00e7\u00f5es t\u00eam motiva\u00e7\u00f5es diferentes na hora de escolher uma oferta de emprego<\/strong>.<\/p><p>Outros atribuem-no a fen\u00f3menos globais como a <a href=\"http:\/\/www.rrhhdigital.com\/secciones\/actualidad\/150970\/La-Gran-Renuncia-Como-combatir-este-fenomeno-que-esta-alejando-al-talento-de-muchas-organizaciones\">Great Resignation<\/a>, que parece ter a sua vers\u00e3o portuguesa percebendo-se uma maior consci\u00eancia dos colaboradores sobre o seu bem estar, concilia\u00e7\u00e3o e expectativas laborais.<\/p><p>A instabilidade s\u00f3cio econ\u00f3mica e o contexto internacional que atravessamos nos \u00faltimos meses tamb\u00e9m s\u00e3o fatores que parecem estar a afetar a tomada de decis\u00e3o dos candidatos.<\/p><p>Hoje queremos apresentar-lhe as nossas \u00faltimas solu\u00e7\u00f5es de <strong>Talent Attraction<\/strong> para que possa reformular a forma como gere o seu processo de recrutamento e sele\u00e7\u00e3o, apostando em estrat\u00e9gias digitais que podem maximizar os seus resultados, come\u00e7ando pelo principal: <strong>cuidar da sua marca<\/strong>.<\/p><h2>Employer Branding e Talent Acquisition de m\u00e3os dadas.<\/h2><p>\u00c9 cada vez mais claro para as organiza\u00e7\u00f5es que n\u00e3o podem prescindir de trabalhar a sua Marca Empregadora para chegar ao seu talento cr\u00edtico.<\/p><p>A <strong>Employee Value Proposition<\/strong> (EVP) j\u00e1 \u00e9, para muitas organiza\u00e7\u00f5es, a pedra angular da sua comunica\u00e7\u00e3o, estando presente desde a job description aos diversos pontos de contacto com os candidatos.<\/p><p><strong>Ser aut\u00eanticos, marcar a diferen\u00e7a, impactar de forma positiva e memor\u00e1vel<\/strong>, podem ser os elementos chave para que um candidato decida por um projeto laboral ao inv\u00e9s de outro.<\/p><p>Na The Key Talent apostamos numa forma de atrair talento em que o <a href=\"https:\/\/thekeytalent.com\/site\/employer-branding\/?lang=pt-pt\">Employer Branding<\/a> e o Talent Acquisition andam de m\u00e3os dadas, perseguindo os objetivos de recrutamento e sele\u00e7\u00e3o sem perder de vista a experi\u00eancia dos candidatos e colaboradores em cada intera\u00e7\u00e3o.<\/p><p><strong>Antes, durante e depois de um processo de recrutamento e sele\u00e7\u00e3o.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>De seguida, explicamos os passos que seguimos nas nossas campanhas de atratividade para otimizar o f\u00fanil de recrutamento dos nossos clientes e deixar um impacto positivo na sua marca empregadora.<\/p><h3><strong>1. Segmente<\/strong><\/h3><p>O primeiro passo de qualquer estrat\u00e9gia <em>inbound<\/em> \u00e9 <strong>definir as Candidate Personas<\/strong>. Deve ser muito claro a que grupo de pessoas pretende dirigir-se, utilizar os seus c\u00f3digos, o seu l\u00e9xico e sua forma de comunicar.<\/p><p>\u00c9 muito importante <strong>segmentar de forma muito espec\u00edfica<\/strong> para otimizar o investimento dedicado a cada campanha.<\/p><p>Utilizamos todas as plataformas onde o nosso talento cr\u00edtico se encontra, tendo a capacidade <em>lean<\/em> de <strong>analisar os resultados em cada fase<\/strong> da campanha e <strong>alterar rapidamente<\/strong> caso seja necess\u00e1rio.<\/p><h3><strong>\u00a0<\/strong><\/h3><h3><strong>2. Gere Tr\u00e1fego<\/strong><\/h3><p>Num contexto competitivo, onde o talento dispon\u00edvel escasseia, aparecer nas primeiras posi\u00e7\u00f5es dos browsers de pesquisa tem um grande valor.<\/p><p>A The Key Talent ajuda os seus clientes executando e otimizando as suas campanhas de atratividade tanto no Google como nas redes sociais, extendendo-se a todos canais onde o seu talento cr\u00edtico se encontre. <strong>O objetivo: que chegue a mais e melhores perfis<\/strong>.<\/p><p>Ao inv\u00e9s das tradicionais descri\u00e7\u00f5es de emprego, desenvolvemos uma criatividade e estrat\u00e9gia <em>inbound<\/em> para a campanha que permitir\u00e1 atingir os objetivos de recrutamento e sele\u00e7\u00e3o, ao mesmo tempo que trabalha a sua estrat\u00e9gia de Employer Branding.<\/p><p>Apenas desta forma poder\u00e1 conectar-se com audi\u00eancias passivas ou conhecedoras dos seus principais competidores de talento.<\/p><h3><strong>\u00a0<\/strong><\/h3><h3><strong>3. Converta<\/strong><\/h3><p>Se o seu talento cr\u00edtico chegou at\u00e9 esta fase, este \u00e9 o momento para conseguir que se identifiquem com a sua marca e com o seu projeto.<\/p><p>Transmita com clareza a sua <strong>proposta de valor de empregador<\/strong>. Utilize as mensagens adequadas para conseguir <strong>atrair o talento cr\u00edtico e convert\u00ea-lo em candidatos<\/strong>.<\/p><p>Uma das melhores formas de o conseguir \u00e9 atrav\u00e9s de uma <em>landing page<\/em> desenhada \u00e0 medida para a sua empresa que gere bom impacto e que permita comunicar as carater\u00edsticas do projeto e a sua proposta de valor.<\/p><p>N\u00e3o h\u00e1 d\u00favida que um bom design gr\u00e1fico associado a textos persuasivos, que mobilizem o seu p\u00fablico alvo, ajudar\u00e3o a conseguir <strong>converter mais e melhores candidatos qualificados<\/strong>.<\/p><h3>\u00a0<\/h3><h3><b>4. Filtre sem desvios<\/b><\/h3><p>Para qualquer projeto de recrutamento e sele\u00e7\u00e3o, necessita de construir <strong>formul\u00e1rios de triagem<\/strong> curtos mas completos, com toda a informa\u00e7\u00e3o relevante, <strong>para n\u00e3o perder candidatos pelo caminho<\/strong>.<\/p><p>Em projetos de certo volume, esta informa\u00e7\u00e3o recolhida ser\u00e1 especialmente importante para poder <strong>filtrar automaticamente toda a base de candidatos, otimizando exponencialmente o tempo que dedica a eleger<\/strong> os que passam \u00e0 fase seguinte do processo.<\/p><p>Para al\u00e9m de introduzir <strong>killer questions<\/strong>, usar <a href=\"https:\/\/thekeytalent.com\/site\/talent-assessment-2\/?lang=pt-pt\">provas de avalia\u00e7\u00e3o objetivas<\/a> \u00e9 uma estrat\u00e9gia que ir\u00e1 ajudar a identificar aspetos chave dos candidatos.<\/p><h3>\u00a0<\/h3><h3><strong>5<\/strong><b>. Gere uma experi\u00eancia imersiva e distintiva<\/b><\/h3><p>Incluir <a href=\"https:\/\/thekeytalent.com\/site\/avaliacao-pt\/?lang=pt-pt\">provas de avalia\u00e7\u00e3o gamificadas<\/a> para oferecer uma experi\u00eancia imersiva e inesquec\u00edvel ajudar\u00e1 a aumentar o <em>engagement<\/em> dos participantes, posicionar de forma positiva a sua marca empregadora e diferenciar-se de outras organiza\u00e7\u00f5es do setor enquanto recolhe toda a informa\u00e7\u00e3o que necessita.<\/p><p>Crie um impacto distintivo nos participantes criando uma experi\u00eancia positiva e memor\u00e1vel \u00e0 medida que avan\u00e7am no processo de sele\u00e7\u00e3o, n\u00e3o perdendo de vista que os valores da sua organiza\u00e7\u00e3o devem estar presentes em cada uma das comunica\u00e7\u00f5es\/pontos de contacto junto dos candidatos.<\/p><p>Tenha em conta o <em>feedback<\/em> e construa experi\u00eancias de avalia\u00e7\u00e3o memor\u00e1veis.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-9428 size-full\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2.png\" alt=\"\" width=\"987\" height=\"466\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2.png 987w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2-300x142.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2-768x363.png 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/p><p><strong>\u00a0<\/strong><\/p><h3><strong>6. Tome decis\u00f5es suportadas em dados<\/strong><\/h3><p>Como saber se estas estrat\u00e9gias est\u00e3o a funcionar? Para o saber, <strong>necessita de medir cada passo do processo<\/strong>.<\/p><p>Entender, atrav\u00e9s dos dados, como est\u00e1 a funcionar o rendimento das campanhas em tempo real, otimizando quanto a resultados e investimento.<\/p><p>Para isso, na The Key Talent <strong>estabelecemos m\u00e9tricas<\/strong> (KPI&#8217;s) que acompanhamos durante a campanha, <strong>mudando o \u00e2mbito quando \u00e9 necess\u00e1rio<\/strong> para retirar o m\u00e1ximo valor do investimento.<\/p><p>N\u00e3o podemos perder de vista que <strong>cada organiza\u00e7\u00e3o \u00e9 diferente e tem diferentes desafios na Atra\u00e7\u00e3o de Talento<\/strong>.<\/p><p>Algumas t\u00eam desafios na primeira parte do funil (segmentar e gerar tr\u00e1fego), tendo enormes dificuldades para encontrar perfis qualificados e atra\u00ed-los. Outras, por sua vez, t\u00eam problemas na competi\u00e7\u00e3o com marcas empregadoras mais fortes.<\/p><p>Cada organiza\u00e7\u00e3o ter\u00e1 de desenvolver uma estrat\u00e9gia diferente, mas com um elemento que, para n\u00f3s, \u00e9 um fator comum: <strong>A diferencia\u00e7\u00e3o<\/strong>.<\/p><h3>\u00a0<\/h3><h3>Em resumo&#8230;<\/h3><p>Antes de questionar &#8220;Porque dever\u00edamos eleger-te como candidato finalista?&#8221; as organiza\u00e7\u00f5es deveriam questionar-se &#8220;porque deveriam os candidatos eleger a nossa organiza\u00e7\u00e3o como empregador?&#8221;<\/p><p>Num contexto onde todas as organiza\u00e7\u00f5es s\u00e3o diversas, sustent\u00e1veis, inclusivas e fant\u00e1sticos lugares para trabalhar; o desafio \u00e9 enorme.<\/p><p>E \u00e0 sua organiza\u00e7\u00e3o, o que a torne diferente?<\/p><p>Quer saber mais sobre as nossas solu\u00e7\u00f5es de Employer Branding?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273f24a elementor-widget elementor-widget-button\" data-id=\"273f24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clique aqui<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5975b545\" data-id=\"5975b545\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9e5df7 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"a9e5df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-a9e5df7\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-a9e5df7\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19389ddf elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"19389ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f513b8 elementor-widget elementor-widget-heading\" data-id=\"20f513b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67df7309 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"67df7309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be91bb6 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"1be91bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce49ef9 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7ce49ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e7650b elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"10e7650b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f165e8c elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"f165e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50aad3ab elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"50aad3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68562261 elementor-widget elementor-widget-heading\" data-id=\"68562261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c675bd4 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"c675bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seis estrat\u00e9gias de Inbound Recruiting que funcionam Parece que o contexto BANI (\u00abbrittle\u00bb, \u00abanxious\u00bb, \u00abnonlinear\u00bb e \u00abincomprehensible\u00bb; em portugu\u00eas, \u00abfr\u00e1gil\u00bb, \u00abansioso\u00bb, \u00abn\u00e3o linear\u00bb e \u00abincompreens\u00edvel\u00bb)<\/p>\n","protected":false},"author":17,"featured_media":14584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275,276,279,286,287],"tags":[264,335,363,265],"class_list":["post-14594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-pt-pt","category-engagement-pt-pt","category-experiencia-do-candidato","category-recrutamento","category-recursos-humanos-2","tag-employer-branding-pt-pt","tag-experiencia-do-candidato","tag-recrutamento","tag-recursos-humanos-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seis estrat\u00e9gias de Inbound Recruiting que funcionam &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"Que saber como pode colocar o seu inbound recruiting a funcionar? Conhe\u00e7a as estrat\u00e9gias da The Key Talent neste artigo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seis estrat\u00e9gias de Inbound Recruiting que funcionam\" \/>\n<meta property=\"og:description\" content=\"Que saber como pode colocar o seu inbound recruiting a funcionar? Conhe\u00e7a as estrat\u00e9gias da The Key Talent neste artigo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-27T10:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T17:27:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/\"},\"author\":{\"name\":\"Cristina Gonz\u00e1lez\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/57c626a6500f2b5a6bef87c97ed763b3\"},\"headline\":\"Seis estrat\u00e9gias de Inbound Recruiting que funcionam\",\"datePublished\":\"2022-06-27T10:14:13+00:00\",\"dateModified\":\"2023-10-05T17:27:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/\"},\"wordCount\":1220,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"keywords\":[\"employer branding\",\"Experi\u00eancia do Candidato\",\"recrutamento\",\"recursos humanos\"],\"articleSection\":[\"Employer Branding\",\"engagement\",\"Experi\u00eancia do Candidato\",\"Recrutamento\",\"Recursos humanos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/\",\"name\":\"Seis estrat\u00e9gias de Inbound Recruiting que funcionam &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"datePublished\":\"2022-06-27T10:14:13+00:00\",\"dateModified\":\"2023-10-05T17:27:34+00:00\",\"description\":\"Que saber como pode colocar o seu inbound recruiting a funcionar? Conhe\u00e7a as estrat\u00e9gias da The Key Talent neste artigo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"width\":1250,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-de-inbound-recruiting-que-funcionam\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"recursos humanos\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/recursos-humanos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Seis estrat\u00e9gias de Inbound Recruiting que funcionam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/57c626a6500f2b5a6bef87c97ed763b3\",\"name\":\"Cristina Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cristina-gonzalez-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cristina-gonzalez-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cristina-gonzalez-150x150.jpg\",\"caption\":\"Cristina Gonz\u00e1lez\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/cristina-gonzalez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Seis estrat\u00e9gias de Inbound Recruiting que funcionam &#8211; The Key Talent","description":"Que saber como pode colocar o seu inbound recruiting a funcionar? Conhe\u00e7a as estrat\u00e9gias da The Key Talent neste artigo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/","og_locale":"en_US","og_type":"article","og_title":"Seis estrat\u00e9gias de Inbound Recruiting que funcionam","og_description":"Que saber como pode colocar o seu inbound recruiting a funcionar? Conhe\u00e7a as estrat\u00e9gias da The Key Talent neste artigo.","og_url":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2022-06-27T10:14:13+00:00","article_modified_time":"2023-10-05T17:27:34+00:00","og_image":[{"width":1250,"height":675,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","type":"image\/jpeg"}],"author":"Cristina Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Cristina Gonz\u00e1lez","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/"},"author":{"name":"Cristina Gonz\u00e1lez","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/57c626a6500f2b5a6bef87c97ed763b3"},"headline":"Seis estrat\u00e9gias de Inbound Recruiting que funcionam","datePublished":"2022-06-27T10:14:13+00:00","dateModified":"2023-10-05T17:27:34+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/"},"wordCount":1220,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","keywords":["employer branding","Experi\u00eancia do Candidato","recrutamento","recursos humanos"],"articleSection":["Employer Branding","engagement","Experi\u00eancia do Candidato","Recrutamento","Recursos humanos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/","url":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/","name":"Seis estrat\u00e9gias de Inbound Recruiting que funcionam &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","datePublished":"2022-06-27T10:14:13+00:00","dateModified":"2023-10-05T17:27:34+00:00","description":"Que saber como pode colocar o seu inbound recruiting a funcionar? Conhe\u00e7a as estrat\u00e9gias da The Key Talent neste artigo.","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","width":1250,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-de-inbound-recruiting-que-funcionam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"recursos humanos","item":"https:\/\/thekeytalent.com\/site\/category\/recursos-humanos\/"},{"@type":"ListItem","position":3,"name":"Seis estrat\u00e9gias de Inbound Recruiting que funcionam"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/57c626a6500f2b5a6bef87c97ed763b3","name":"Cristina Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/cristina-gonzalez-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/cristina-gonzalez-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/cristina-gonzalez-150x150.jpg","caption":"Cristina Gonz\u00e1lez"},"url":"https:\/\/thekeytalent.com\/site\/author\/cristina-gonzalez\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/14594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=14594"}],"version-history":[{"count":21,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/14594\/revisions"}],"predecessor-version":[{"id":16502,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/14594\/revisions\/16502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/14584"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=14594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=14594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=14594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}