{"id":14581,"date":"2022-06-24T11:38:47","date_gmt":"2022-06-24T09:38:47","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=14581"},"modified":"2022-06-24T11:38:53","modified_gmt":"2022-06-24T09:38:53","slug":"seis-estrategias-inbound-que-funcionan","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/","title":{"rendered":"Seis estrategias inbound que funcionan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14581\" class=\"elementor elementor-14581\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b12dd1c elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b12dd1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-74dcc263\" data-id=\"74dcc263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dfd643c elementor-widget elementor-widget-post-info\" data-id=\"2dfd643c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/cristina-gonzalez\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCristina Gonz\u00e1lez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2022\/06\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 24, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dc5dfb elementor-widget elementor-widget-heading\" data-id=\"78dc5dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Seis estrategias de Inbound Recruiting que funcionan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4898b066 elementor-widget elementor-widget-text-editor\" data-id=\"4898b066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parece que el contexto <b>BANI<\/b> (\u00abbrittle\u00bb, \u00abanxious\u00bb, \u00abnonlinear\u00bb e \u00abincomprehensible\u00bb; en espa\u00f1ol, \u00abfr\u00e1gil\u00bb, \u00abansioso\u00bb, \u00abno lineal\u00bb e \u00abincomprensible\u00bb) tambi\u00e9n se ve reflejado en los procesos de atracci\u00f3n de talento.<\/p><p>La <b>creciente demanda de algunos perfiles<\/b>, mayores niveles de <b>rotaci\u00f3n en las empresas<\/b> y un incremento considerable de <b>ofertas rechazadas<\/b> por parte de los candidatos, est\u00e1n complicando la vida a los departamentos de <b>Talent Acquisition<\/b>, que est\u00e1n teniendo un a\u00f1o \u00e9pico en volumen de trabajo y nuevos retos a los que enfrentarse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea1fc33 elementor-widget elementor-widget-image\" data-id=\"5ea1fc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-1024x553.jpg\" class=\"attachment-large size-large wp-image-14582\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-1024x553.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-300x162.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan-768x415.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg 1250w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50be2673 elementor-widget elementor-widget-text-editor\" data-id=\"50be2673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algunos expertos advierten un cambio generacional, se\u00f1alando que <b>las nuevas generaciones tienen motivaciones diferentes a la hora de escoger una oferta de empleo<\/b>.<\/p><p>Otros lo atribuyen a fen\u00f3menos globales como la<a href=\"http:\/\/www.rrhhdigital.com\/secciones\/actualidad\/150970\/La-Gran-Renuncia-Como-combatir-este-fenomeno-que-esta-alejando-al-talento-de-muchas-organizaciones\" target=\"_blank\" rel=\"noopener\"> Gran Renuncia<\/a>, que parece tener su versi\u00f3n espa\u00f1ola percibi\u00e9ndose una mayor conciencia en los empleados sobre su bienestar laboral, conciliaci\u00f3n y expectativas.<\/p><p>La inestabilidad socio econ\u00f3mica y el contexto internacional que estamos atravesando en los \u00faltimos meses tambi\u00e9n son factores que parecen estar afectando a la toma de decisiones de los candidatos.<\/p><p>Hoy queremos hablarte de las \u00faltimas soluciones que se est\u00e1n desarrollando en <b>Talent Attraction<\/b> para darle un giro a tu forma de hacer selecci\u00f3n y apostar por estrategias digitales que pueden ayudarte a optimizar tus procesos, empezando por lo principal: <b>cuidar tu marca<\/b>.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h2><strong>Employer Branding y Talent Acquisition, mejor de la mano.<\/strong><\/h2><p>Las compa\u00f1\u00edas ven cada vez m\u00e1s claro que no pueden renunciar a trabajar la Marca Empleadora para llegar al talento cr\u00edtico que necesitan.<\/p><p>La <b>Employee Value Proposition<\/b> (EVP) ya es para muchas compa\u00f1\u00edas la piedra angular de su comunicaci\u00f3n. Y en lo que implica a selecci\u00f3n est\u00e1 cada vez m\u00e1s presente, desde la <em>job description<\/em> hasta cada uno de los puntos de interacci\u00f3n entre la empresa y los candidatos.<\/p><p><b>Ser aut\u00e9nticos, marcar la diferencia, impactar de manera positiva y memorable<\/b>, pueden ser elementos clave para que un candidato se decida por un proyecto laboral y no por otro.<\/p><p>En The Key Talent apostamos por una forma de atraer talento en la que\u00a0<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding\/\" target=\"_blank\" rel=\"noopener\">Employer Branding<\/a>\u00a0y Talent Acquisition se dan la mano, persiguiendo objetivos de selecci\u00f3n sin perder de vista la experiencia de los candidatos en cada interacci\u00f3n.<\/p><p><strong>Antes, durante y despu\u00e9s de un proceso de selecci\u00f3n.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>A continuaci\u00f3n, explicamos los pasos que seguimos en nuestras campa\u00f1as de atracci\u00f3n para optimizar el <em>funnel<\/em> de reclutamiento de nuestros clientes y dejar una huella positiva en su Employer Branding.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>1. Segmenta<\/strong><\/h3><p>El primer paso fundamental en cualquier estrategia <em>inbound<\/em> es <strong>definir tu <em>Candidate Persona<\/em>.<\/strong> Debe quedar muy claro a qu\u00e9 grupo de personas te diriges, que conoces sus c\u00f3digos y su lenguaje y que sabes c\u00f3mo dirigirte a ellos.<\/p><p>Es muy importante <b>segmentar de forma muy espec\u00edfica<\/b> para optimizar el presupuesto dedicado a la campa\u00f1a.<\/p><p>Utilizamos todas aquellas plataformas donde nuestro perfil buscado \u201cpasa el rato\u201d, teniendo la capacidad <em>lean<\/em> de <b>analizar los resultados en cada fase<\/b> de la campa\u00f1a e <b>iterar r\u00e1pidamente<\/b> en el caso de ser necesario.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>2. Genera Tr\u00e1fico<\/strong><\/h3><p>En un entorno competitivo donde el talento disponible es escaso, aparecer en las primeras posiciones de los buscadores tiene un gran valor.<\/p><p>En The Key Talent ayudamos a nuestros clientes ejecutando y optimizando sus campa\u00f1as de atracci\u00f3n tanto en Google como en redes sociales, all\u00e1 donde est\u00e9 su talento cr\u00edtico. <strong>El objetivo: que llegues a m\u00e1s y mejores perfiles.<\/strong><\/p><p>En lugar de las descripciones de puesto tradicionales, desarrollamos toda la creatividad y estrategia <em>inbound<\/em> de la campa\u00f1a para lograr tus objetivos de selecci\u00f3n, dejando una huella positiva en tu Employer Branding.<\/p><p>S\u00f3lo as\u00ed podr\u00e1s conectar con audiencias pasivas o conocedoras de tus competidores de talento.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>3. Convierte<\/strong><\/h3><p>Si tu talento objetivo ha llegado hasta aqu\u00ed, es el momento de conseguir que se identifiquen con tu marca y por tu proyecto.<\/p><p>Transmite con claridad tu <b>propuesta de valor de empleador<\/b>. Utiliza los mensajes apropiados para conseguir <b>atraer a tu talento objetivo y convertirlo en candidatos<\/b>.<\/p><p>Una de las mejores formas de hacerlo es a trav\u00e9s de una <em>landing page<\/em> hecha a medida para tu empresa que genere buen impacto, con la que comunicar las caracter\u00edsticas del proyecto y tu propuesta de valor.<\/p><p>No cabe duda que un buen dise\u00f1o y unos textos persuasivos que enganchen a tu audiencia te ayudar\u00e1n a <b>convertir a m\u00e1s candidatos cualificados<\/b>.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h3>4. Filtra sin sesgos<\/h3><p>Para cualquier proyecto de selecci\u00f3n, necesitas <b>construir formularios de criba<\/b> sencillos pero completos, con toda la informaci\u00f3n relevante, <b>para no perder a nadie por el camino<\/b>.<\/p><p>En proyectos de cierto volumen, esta informaci\u00f3n recogida ser\u00e1 especialmente clave para poder <b>filtrar autom\u00e1ticamente a toda tu base de candidatos<\/b>, <b>optimizando exponencialmente el tiempo que dedicas a elegir<\/b> a aquellos que pasan a la siguiente fase del proceso.<\/p><p>Adem\u00e1s de <span style=\"font-style: normal !msorm;\"><em>killer questions<\/em><\/span>, usar\u00a0<a href=\"https:\/\/thekeytalent.com\/site\/talent-assessment\/\" target=\"_blank\" rel=\"noopener\">pruebas de evaluaci\u00f3n objetivas<\/a>\u00a0es una estrategia que puede ayudarte a identificar aspectos clave en tus candidatos.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h3>5. Genera una experiencia inmersiva y diferencial<\/h3><p>Incluir\u00a0<a href=\"https:\/\/thekeytalent.com\/site\/labs\/\" target=\"_blank\" rel=\"noopener\">pruebas gamificadas<\/a>\u00a0para ofrecer al candidato una experiencia inmersiva e inolvidable ayudar\u00e1 a aumentar el <i>engagement<\/i> de los participantes, posicionar positivamente tu marca empleadora y diferenciarte de otras empresas del sector mientras recoges la informaci\u00f3n que necesitas.<\/p><p>Genera un impacto diferencial en los participantes creando una experiencia positiva y memorable a medida que avanzan en el proceso de selecci\u00f3n, no perdiendo de vista que los valores de tu empresa deben estar presentes en cada una de las comunicaciones\/puntos de contacto en las que forma parte el candidato.<\/p><p>Ten en cuenta el <em>feedback<\/em>, y construye experiencias de evaluaci\u00f3n memorables.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-9428 size-full\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2.png\" alt=\"\" width=\"987\" height=\"466\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2.png 987w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2-300x142.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/02\/Business-case_mockup_2-768x363.png 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/p><p>\u00a0<\/p><p><strong>\u00a0<\/strong><\/p><h3>6. Toma decisiones apoy\u00e1ndote en datos<\/h3><p>\u00bfC\u00f3mo saber si estas estrategias est\u00e1n funcionando? Para saberlo, <b>necesitas medir cada paso del proceso<\/b>.<\/p><p>Entender, desde los datos, c\u00f3mo est\u00e1 funcionando el rendimiento de las campa\u00f1as te permitir\u00e1 tomar decisiones sobre la misma en tiempo real, optimizando cuanto antes resultados y presupuestos.<\/p><p>Para ello, en The Key Talent <b>establecemos m\u00e9tricas<\/b> (KPIs), que revisitamos peri\u00f3dicamente mientras dura la campa\u00f1a, <b>iterando el enfoque cuando es necesario<\/b> para sacar el m\u00e1ximo provecho al presupuesto asignado.<\/p><p>No podemos perder de vista que <b>cada compa\u00f1\u00eda es diferente y tiene distintos retos en Atracci\u00f3n de Talento<\/b>.<\/p><p>Algunas tienen el foco en la primera parte del <i>funnel<\/i> (Segmentar y Generar tr\u00e1fico), teniendo enormes dificultades para encontrar perfiles cualificados y atraerlos. Otras, en cambio, se encuentran con problemas para competir con marcas empleadoras m\u00e1s fuertes.<\/p><p>Cada empresa requerir\u00e1 de una estrategia diferente, pero existe un elemento que para nosotros es un factor com\u00fan: <b>La diferenciaci\u00f3n<\/b>.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h3>En resumen&#8230;<\/h3><p>Antes de preguntar \u201c\u00bfPor qu\u00e9 deber\u00edamos elegirte a ti como candidato\/a finalista?\u201d las compa\u00f1\u00edas deber\u00edan preguntarse \u201c\u00bfpor qu\u00e9 deber\u00eda yo elegirte a ti como empleador?\u201d.<\/p><p>En un contexto el que todas las compa\u00f1\u00edas son diversas, sostenibles, inclusivas y estupendos lugares para trabajar; el reto es enorme.<\/p><h3>\u00a0<\/h3><p>Y a tu compa\u00f1\u00eda, \u00bfqu\u00e9 la hace diferente?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5975b545\" data-id=\"5975b545\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9e5df7 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"a9e5df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-a9e5df7\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-a9e5df7\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19389ddf elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"19389ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f513b8 elementor-widget elementor-widget-heading\" data-id=\"20f513b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67df7309 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"67df7309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be91bb6 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"1be91bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce49ef9 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7ce49ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e7650b elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"10e7650b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f165e8c elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"f165e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50aad3ab elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"50aad3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68562261 elementor-widget elementor-widget-heading\" data-id=\"68562261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c675bd4 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"c675bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seis estrategias de Inbound Recruiting que funcionan Parece que el contexto BANI (\u00abbrittle\u00bb, \u00abanxious\u00bb, \u00abnonlinear\u00bb e \u00abincomprehensible\u00bb; en espa\u00f1ol, \u00abfr\u00e1gil\u00bb, \u00abansioso\u00bb, \u00abno lineal\u00bb e \u00abincomprensible\u00bb)<\/p>\n","protected":false},"author":17,"featured_media":14582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75,45,50,43,42,44,512],"tags":[92,53,36],"class_list":["post-14581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-engagement","category-experiencia-de-candidato","category-reclutamiento","category-recruiting","category-recursos-humanos","category-talent-acquisition","tag-employer-branding","tag-reclutamiento","tag-recursos-humanos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seis estrategias inbound que funcionan &#8211; The Key Talent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seis estrategias inbound que funcionan\" \/>\n<meta property=\"og:description\" content=\"Seis estrategias de Inbound Recruiting que funcionan Parece que el contexto BANI (\u00abbrittle\u00bb, \u00abanxious\u00bb, \u00abnonlinear\u00bb e \u00abincomprehensible\u00bb; en espa\u00f1ol, \u00abfr\u00e1gil\u00bb, \u00abansioso\u00bb, \u00abno lineal\u00bb e \u00abincomprensible\u00bb)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T09:38:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-24T09:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/\"},\"author\":{\"name\":\"Cristina Gonz\u00e1lez\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/57c626a6500f2b5a6bef87c97ed763b3\"},\"headline\":\"Seis estrategias inbound que funcionan\",\"datePublished\":\"2022-06-24T09:38:47+00:00\",\"dateModified\":\"2022-06-24T09:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/\"},\"wordCount\":1226,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"keywords\":[\"employer branding\",\"reclutamiento\",\"recursos humanos\"],\"articleSection\":[\"Employer Branding\",\"engagement\",\"experiencia de candidato\",\"reclutamiento\",\"recruiting\",\"recursos humanos\",\"Talent Acquisition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/\",\"name\":\"Seis estrategias inbound que funcionan &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"datePublished\":\"2022-06-24T09:38:47+00:00\",\"dateModified\":\"2022-06-24T09:38:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/6-estrategias-inbound-que-funcionan.jpg\",\"width\":1250,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/seis-estrategias-inbound-que-funcionan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"recursos humanos\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/recursos-humanos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Seis estrategias inbound que funcionan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/57c626a6500f2b5a6bef87c97ed763b3\",\"name\":\"Cristina Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cristina-gonzalez-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cristina-gonzalez-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cristina-gonzalez-150x150.jpg\",\"caption\":\"Cristina Gonz\u00e1lez\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/cristina-gonzalez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Seis estrategias inbound que funcionan &#8211; The Key Talent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/","og_locale":"en_US","og_type":"article","og_title":"Seis estrategias inbound que funcionan","og_description":"Seis estrategias de Inbound Recruiting que funcionan Parece que el contexto BANI (\u00abbrittle\u00bb, \u00abanxious\u00bb, \u00abnonlinear\u00bb e \u00abincomprehensible\u00bb; en espa\u00f1ol, \u00abfr\u00e1gil\u00bb, \u00abansioso\u00bb, \u00abno lineal\u00bb e \u00abincomprensible\u00bb)","og_url":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2022-06-24T09:38:47+00:00","article_modified_time":"2022-06-24T09:38:53+00:00","og_image":[{"width":1250,"height":675,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","type":"image\/jpeg"}],"author":"Cristina Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Cristina Gonz\u00e1lez","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/"},"author":{"name":"Cristina Gonz\u00e1lez","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/57c626a6500f2b5a6bef87c97ed763b3"},"headline":"Seis estrategias inbound que funcionan","datePublished":"2022-06-24T09:38:47+00:00","dateModified":"2022-06-24T09:38:53+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/"},"wordCount":1226,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","keywords":["employer branding","reclutamiento","recursos humanos"],"articleSection":["Employer Branding","engagement","experiencia de candidato","reclutamiento","recruiting","recursos humanos","Talent Acquisition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/","url":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/","name":"Seis estrategias inbound que funcionan &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","datePublished":"2022-06-24T09:38:47+00:00","dateModified":"2022-06-24T09:38:53+00:00","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/06\/6-estrategias-inbound-que-funcionan.jpg","width":1250,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/seis-estrategias-inbound-que-funcionan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"recursos humanos","item":"https:\/\/thekeytalent.com\/site\/category\/recursos-humanos\/"},{"@type":"ListItem","position":3,"name":"Seis estrategias inbound que funcionan"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/57c626a6500f2b5a6bef87c97ed763b3","name":"Cristina Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/cristina-gonzalez-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/cristina-gonzalez-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/cristina-gonzalez-150x150.jpg","caption":"Cristina Gonz\u00e1lez"},"url":"https:\/\/thekeytalent.com\/site\/author\/cristina-gonzalez\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/14581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=14581"}],"version-history":[{"count":7,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/14581\/revisions"}],"predecessor-version":[{"id":14592,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/14581\/revisions\/14592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/14582"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=14581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=14581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=14581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}