{"id":13419,"date":"2022-02-03T12:07:28","date_gmt":"2022-02-03T11:07:28","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=13419"},"modified":"2022-02-03T13:09:46","modified_gmt":"2022-02-03T12:09:46","slug":"que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/","title":{"rendered":"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13419\" class=\"elementor elementor-13419\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1354ae6 elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1354ae6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-37898131\" data-id=\"37898131\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8eecc3 elementor-widget elementor-widget-post-info\" data-id=\"4c8eecc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/santiago\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2022\/02\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 3, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70613fdd elementor-widget elementor-widget-heading\" data-id=\"70613fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a70a414 elementor-widget elementor-widget-text-editor\" data-id=\"1a70a414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de un par de intentos de hablar ordenadamente del mundo cripto, nos sumergimos de lleno en debates m\u00e1s informales como qu\u00e9 pasa con el mundo del blockchain, de los NFT o de la mism\u00edsima Web3. Droga dura. Las t\u00edpicas cosas para las que es mejor haber comido sin vino.<\/p><p>El punto m\u00e1s interesante de estas charlas gir\u00f3 alrededor de la promoci\u00f3n indiscriminada y aleatoria de algo tan sencillo como un NFT, por los que, al parecer, se pagan millonadas, aunque sean perfectamente replicables por cualquiera. La cosa tiene pinta de burbuja de calidad o de lavado industrial de dinero negro. Sobre todo, por ejemplo, cuando los <span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/magnet.xataka.com\/un-mundo-fascinante\/album-selfies-1-000-000eur-burbuja-nfts-sigue-alcanzando-nuevos-hitos\" target=\"_blank\" rel=\"noopener\">selfies de un indonesio<\/a><\/span> se acaban vendiendo por un mill\u00f3n de euros.\u00a0<\/p><p>En este caso, m\u00e1s que nunca, vale la pena preguntarse si el precio pagado puede ser una garant\u00eda de m\u00e9rito art\u00edstico y de calidad, que sit\u00fae la obra de arte en un pedestal que la proteja de ser desechada simplemente como una mierda por cualquiera que la mire desde fuera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c80efe elementor-widget elementor-widget-image\" data-id=\"4c80efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"277\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1.jpg\" class=\"attachment-large size-large wp-image-13428\" alt=\"Employer branding The Key Talent\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1.jpg 450w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/MicrosoftTeams-image-1-300x185.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bc47ed elementor-widget elementor-widget-text-editor\" data-id=\"32bc47ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pens\u00e1ndolo desde una perspectiva m\u00e1s abierta, es f\u00e1cil encontrar un paralelismo con el mundo del marketing. <strong>El hecho de que las marcas gasten miles o millones en publicidad debe ser una garant\u00eda para el consumidor de que el anunciante es una marca de calidad.<\/strong> Muchos millonarios buscan cada d\u00eda validarse a s\u00ed mismos a trav\u00e9s de la compra de arte, de relojes o de coches. Las grandes marcas hacen lo mismo mediante la compra de publicidad de alta gama.<\/p><p><strong>Hay un t\u00e9rmino para esto en ingl\u00e9s (<em>signalling<\/em>)<\/strong>, que nos atrevemos a traducir como se\u00f1alizaci\u00f3n. Merece la pena que nos paremos a explicarlo un poco m\u00e1s. Tiene su origen en la biolog\u00eda y en c\u00f3mo funciona la naturaleza en la que vivimos: muchos animales utilizan caracter\u00edsticas de derroche para se\u00f1alar su excepcional aptitud biol\u00f3gica. El pavo real es un buen ejemplo. Darwin no era capaz de explicar c\u00f3mo un pavo real hab\u00eda llegado hasta sus d\u00edas, ya que su mera presencia entraba en conflicto con su teor\u00eda de la evoluci\u00f3n. \u00bfC\u00f3mo pod\u00eda una cola tan poco pr\u00e1ctica y llamativa, la ant\u00edtesis del camuflaje, pasar por la evoluci\u00f3n y la supervivencia del mejor preparado? Sin embargo, hay razones de aptitud para que haya sucedido. Una aptitud gen\u00e9tica para atraer a la pareja y procrear. Es la teor\u00eda de la &#8216;se\u00f1alizaci\u00f3n costosa&#8217;, que apareci\u00f3 a finales del siglo pasado, mucho despu\u00e9s de Darwin.\u00a0Y que personas como Pipi Estrada nos ayudan a ver en movimiento a\u00fan hoy.<\/p><p><strong>\u00bfPero c\u00f3mo se aplica esto al marketing o al <em>Employer Branding<\/em>?<\/strong> Cada vez es m\u00e1s frecuente en esta era digital en la que vivimos sumergidos escuchar a la gente referirse a la publicidad en televisi\u00f3n o a las grandes vallas publicitarias como un desperdicio de tiempo y dinero. Pero es ese mismo &#8220;desperdicio&#8221; el que podr\u00eda ser la parte m\u00e1s importante de la ecuaci\u00f3n; la extravagancia percibida de un anuncio es un ingrediente m\u00e1s que contribuye a su eficacia, al aumentar la credibilidad y reforzar la percepci\u00f3n de la calidad de la marca.<\/p><p>Pasa lo mismo en las compa\u00f1\u00edas que (en un mundo pre-pandemia) llenaban sus oficinas de futbolines, mesas de ping-pong, bandejas de cruasanes, pods para echarse siestas o el masajista que se pasaba por all\u00ed los jueves. Era un s\u00edmbolo. El ROI de las mesas de ping-pong nunca fue mejorar el nivel de tenis de mesa de la compa\u00f1\u00eda. Era lanzar una se\u00f1al costosa de que esa compa\u00f1\u00eda molaba.<\/p><p><strong>Y la reputaci\u00f3n de una marca como empleadora es un indicador de confianza cr\u00edtico;<\/strong> una parte importante de la actividad de comunicaci\u00f3n y de marketing dirigido a recursos humanos consiste en crear se\u00f1ales costosas, que son <strong>una garant\u00eda de las ambiciones a largo plazo de la empresa y de la confianza en su futuro.<\/strong> Esas se\u00f1ales son, por ejemplo, un presupuesto astron\u00f3mico en formaci\u00f3n de calidad, los beneficios generosos, la posibilidad de trabajo flexible, la comida en casa, las jornadas que terminan a las tres, el jam\u00f3n en Navidad, esos d\u00edas de vacaciones de m\u00e1s&#8230;<\/p><p>Se ve m\u00e1s claro en marketing, donde la preferencia del consumidor por comprar marcas que salen en la tele es perfectamente racional. El fabricante sabe m\u00e1s que t\u00fa sobre su producto, casi por definici\u00f3n. Por tanto, el acto (bastante costoso) de publicitar lo que vende es una se\u00f1al honesta de su propia confianza en su producto. Es como si el due\u00f1o de un caballo de carreras lo apostase todo por su propio caballo. \u00bfPor qu\u00e9 \u00edbamos a dejar pasar una informaci\u00f3n tan valiosa?<\/p><p>As\u00ed que esa oportunidad de patrocinio en una feria de empleo, en una serie de Webinars interesantes, en un podcast, una newsletter o en un medio cr\u00edtico para tu audiencia, seguro que es cara, pero puede merecer la pena. Puede ser esa se\u00f1al costosa que te acabe diferenciando como empleador.<\/p><p>Por supuesto, <strong>la se\u00f1alizaci\u00f3n puede funcionar en sentido contrario;<\/strong> que tu portal de empleo no se actualice desde 2011, que tu presentaci\u00f3n en universidades tenga caspa, que promociones vacantes en sitios de dudoso prestigio, que publiques la en\u00e9sima imagen de un bosque en LinkedIn, o que utilices banners con una est\u00e9tica trillada y botones de <em>&#8220;Haz clic aqu\u00ed&#8221;<\/em> s\u00f3lo huele a barato. Funciona demoliendo tu imagen como marca empleadora. <strong>Son se\u00f1ales que ayudan a los candidatos a saber de d\u00f3nde tienen que huir.<\/strong><\/p><p>Muchas veces se ilustra este concepto con la analog\u00eda de las bodas concurrentes. Algo que a mucha gente le pasa todos los a\u00f1os. Imag\u00ednate que recibes dos invitaciones para dos bodas distintas que se celebran el mismo d\u00eda y de personas a las que te une un lazo similar de cercan\u00eda. En esencia, contienen la misma informaci\u00f3n, pero una se env\u00eda por correo electr\u00f3nico y la otra en un lujoso papel verjurado con bordes dorados y estampaci\u00f3n en relieve. La inferencia que haces (mejor comida, barra libre y m\u00e1s diversi\u00f3n en esta \u00faltima boda), est\u00e1 muy influenciada por el coste de la comunicaci\u00f3n.<\/p><p>Pero tampoco te equivoques. <strong>No se trata s\u00f3lo de gastar dinero, sino de que la creatividad y los mensajes sean los adecuados.<\/strong> Tienes un gran prop\u00f3sito y eres una gran compa\u00f1\u00eda para trabajar; has dedicado muchas horas a definir una propuesta de valor que encaja a la perfecci\u00f3n con lo que quieren tus candidatos. Si acabas comunic\u00e1ndolo comprando listas de correo desactualizadas y haciendo spam, tu mensaje pasar\u00e1 desapercibido. En cambio, si mimas los canales y utilizas medios pertinentes y personalizados, tal vez puedas llevar tu <em>Employer Branding<\/em> al siguiente nivel.<\/p><p>Una empresa como The Key Talent, en el fondo, se abre paso a trav\u00e9s de la venta de ideas (y de software, dir\u00edan mis jefes). Ideas que resuelven los problemas de nuestros clientes de una forma que quiz\u00e1 no se les haya ocurrido. La se\u00f1alizaci\u00f3n \u2013y el panorama m\u00e1s amplio de las ciencias que estudian el comportamiento\u2013 puede ayudarnos a entender nuestro talento objetivo un poco mejor y permitirnos ser m\u00e1s diferentes. Y s\u00f3lo hay que diferenciarse un 10 por ciento, pero conseguir marcar esa diferencia es mucho m\u00e1s dif\u00edcil de lo que se piensa. <strong>\u00bfQuieres un ejemplo de se\u00f1al costosa en Employer Branding? Google se gast\u00f3 casi 60 millones de d\u00f3lares para estrenar <span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/youtu.be\/jir62_ptloI\" target=\"_blank\" rel=\"noopener\">&#8216;Los becarios&#8217;<\/a><\/span>.<\/strong> Y sin irnos tan lejos, <strong>Heineken todav\u00eda vive de los r\u00e9ditos de una campa\u00f1a tan brillante como <span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/the-interview.theheinekencompany.com\/es\" target=\"_blank\" rel=\"noopener\">&#8216;Go Places&#8217;<\/a><\/span><\/span>.<\/strong><\/p><p>Creo que, despu\u00e9s de este par de ejemplos, toca cerrar con elegancia y quitarse el sombrero. Mientras no est\u00e9s pensando en gastarte el dinero (o las cripto) que no tienes en un NFT de un mono con gafas de sol, ya nos podemos quedar m\u00e1s tranquilos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d4dbaec\" data-id=\"2d4dbaec\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d968d33 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"6d968d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-6d968d33\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-6d968d33\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a865001 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"5a865001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9673d12 elementor-widget elementor-widget-heading\" data-id=\"9673d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c112d8 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"27c112d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0132b elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"ff0132b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d1f843 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"69d1f843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b0ac32 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"60b0ac32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da93778 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7da93778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3742e4e5 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"3742e4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391b3ce7 elementor-widget elementor-widget-heading\" data-id=\"391b3ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abc4f68 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"7abc4f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de un par de intentos &#8230;<\/p>\n","protected":false},"author":12,"featured_media":13441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-13419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding? &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?\" \/>\n<meta property=\"og:description\" content=\"De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T11:07:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T12:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Header-TKT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"804\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Santiago Heredero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Santiago Heredero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/\"},\"author\":{\"name\":\"Santiago Heredero\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/8371b0f0495460ebb54e3d2d69d3fcdf\"},\"headline\":\"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?\",\"datePublished\":\"2022-02-03T11:07:28+00:00\",\"dateModified\":\"2022-02-03T12:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/\"},\"wordCount\":1446,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/the-key-talent-nft_employer.jpg\",\"articleSection\":[\"Employer Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/\",\"name\":\"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding? &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/the-key-talent-nft_employer.jpg\",\"datePublished\":\"2022-02-03T11:07:28+00:00\",\"dateModified\":\"2022-02-03T12:09:46+00:00\",\"description\":\"De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/the-key-talent-nft_employer.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/the-key-talent-nft_employer.jpg\",\"width\":1200,\"height\":800,\"caption\":\"the-key-talent-nft_employer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Employer Branding\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/employer-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/8371b0f0495460ebb54e3d2d69d3fcdf\",\"name\":\"Santiago Heredero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Santiago-Herdero-perfil-blog-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Santiago-Herdero-perfil-blog-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Santiago-Herdero-perfil-blog-150x150.jpg\",\"caption\":\"Santiago Heredero\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/santiago\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding? &#8211; The Key Talent","description":"De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?","og_description":"De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de...","og_url":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2022-02-03T11:07:28+00:00","article_modified_time":"2022-02-03T12:09:46+00:00","og_image":[{"width":1920,"height":804,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/Header-TKT.png","type":"image\/png"}],"author":"Santiago Heredero","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Santiago Heredero","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/"},"author":{"name":"Santiago Heredero","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/8371b0f0495460ebb54e3d2d69d3fcdf"},"headline":"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?","datePublished":"2022-02-03T11:07:28+00:00","dateModified":"2022-02-03T12:09:46+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/"},"wordCount":1446,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/the-key-talent-nft_employer.jpg","articleSection":["Employer Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/","url":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/","name":"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding? &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/the-key-talent-nft_employer.jpg","datePublished":"2022-02-03T11:07:28+00:00","dateModified":"2022-02-03T12:09:46+00:00","description":"De vez en cuando, en The Key Talent nos gusta meternos de lleno en las fuerzas oscuras que mueven el mundo. As\u00ed que, despu\u00e9s de...","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/the-key-talent-nft_employer.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2022\/02\/the-key-talent-nft_employer.jpg","width":1200,"height":800,"caption":"the-key-talent-nft_employer"},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/que-te-pueden-ensenar-un-pavo-real-pipi-estrada-o-google-de-employer-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"Employer Branding","item":"https:\/\/thekeytalent.com\/site\/category\/employer-branding\/"},{"@type":"ListItem","position":3,"name":"\u00bfQu\u00e9 te pueden ense\u00f1ar un pavo real, Pipi Estrada o Google de employer branding?"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/8371b0f0495460ebb54e3d2d69d3fcdf","name":"Santiago Heredero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-150x150.jpg","caption":"Santiago Heredero"},"url":"https:\/\/thekeytalent.com\/site\/author\/santiago\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/13419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=13419"}],"version-history":[{"count":12,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/13419\/revisions"}],"predecessor-version":[{"id":13969,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/13419\/revisions\/13969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/13441"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=13419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=13419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=13419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}