{"id":13162,"date":"2021-11-25T17:31:22","date_gmt":"2021-11-25T16:31:22","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=13162"},"modified":"2021-12-01T09:31:47","modified_gmt":"2021-12-01T08:31:47","slug":"o-employer-branding-ja-nao-e-mais-uma-so-de-alguns","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/o-employer-branding-ja-nao-e-mais-uma-so-de-alguns\/","title":{"rendered":"O Employer Branding j\u00e1 n\u00e3o \u00e9 mais uma coisa s\u00f3 de alguns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13162\" class=\"elementor elementor-13162\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc7d10b elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc7d10b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7773a57c\" data-id=\"7773a57c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b96b938 elementor-widget elementor-widget-post-info\" data-id=\"1b96b938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/cristina-gonzalez\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCristina Gonz\u00e1lez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2021\/11\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 25, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24107dc7 elementor-widget elementor-widget-heading\" data-id=\"24107dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O Employer Branding j\u00e1 n\u00e3o \u00e9 mais uma coisa s\u00f3 de alguns<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09a5b4 elementor-widget elementor-widget-text-editor\" data-id=\"d09a5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>O nosso\u00a0<em>roadmap<\/em><em>\u00a0<\/em>para come\u00e7ar hoje mesmo a trabalhar na sua estrat\u00e9gia de marca de empregador a partir dos dados.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cc6f2 elementor-widget elementor-widget-text-editor\" data-id=\"a0cc6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span lang=\"PT\">A minha amiga, Irene, acaba de chegar a Espanha depois de alguns anos de trabalho no Reino Unido numa ag\u00eancia de publicidade de renome.\u00a0Ela tem, o que dizemos em recursos humanos, &#8220;um grande perfil&#8221;, tanto em termos de forma\u00e7\u00e3o, realiza\u00e7\u00f5es profissionais e capacidades pessoais que lhe fizeram ter v\u00e1rias ofertas de trabalho na mesa.\u00a0Depois de ter sido entrevistada em cinco ag\u00eancias, ela tem uma oferta de tr\u00eas delas para a mesma posi\u00e7\u00e3o.<\/span><\/div><div>\u00a0<\/div><div><p>A Irene tem muita, muita informa\u00e7\u00e3o.\u00a0Antes de enviar o curr\u00edculo para essas ag\u00eancias, ali\u00e1s, eu j\u00e1 tinha informa\u00e7\u00f5es muito relevantes sobre todas essas empresas: principais clientes e campanhas, pr\u00e9mios, n\u00fameros de neg\u00f3cio, n\u00famero de colaboradores, localiza\u00e7\u00e3o de escrit\u00f3rios &#8230; tem <strong>essas refer\u00eancias porque s\u00e3o empresas no seu setor que acompanha regularmente em diferentes redes.\u00a0<\/strong>Mas agora que pensa em trabalhar nelas, estudou muito mais a fundo e\u00a0<strong>encontrou muitas informa\u00e7\u00f5es sobre os seus colaboradores, rota\u00e7\u00e3o da equipa, cultura corporativa, sal\u00e1rios, possibilidades de promo\u00e7\u00e3o, at\u00e9 conhece as opini\u00f5es de ex-colaboradores por meio de v\u00e1rias redes e portais como o Indeed ou o Glassdoor.<\/strong>\u00a0Aproveitando o seu grupo de WhatsApp na universidade, tem pedido opini\u00f5es, j\u00e1 que muitos dos seus colegas trabalharam em algumas delas, e passa a ter todo o tipo de refer\u00eancias sobre uma e outra, e principalmente sobre as pessoas que seriam seus poss\u00edveis chefes.<\/p><p>Acho que ningu\u00e9m ficar\u00e1 surpreendido com a hist\u00f3ria da Irene.\u00a0<strong>Nunca antes os candidatos tiveram as informa\u00e7\u00f5es que possuem agora para decidir sobre uma empresa ou outra<\/strong>, ou pelo menos nunca as tiveram t\u00e3o em m\u00e3os.\u00a0H\u00e1 uma infinidade de vari\u00e1veis \u200b\u200bque influenciar\u00e3o a decis\u00e3o da Irene, desde o momento em que ela se inscreveu no\u00a0<em>site de carreiras\u00a0<\/em>at\u00e9 cada uma das intera\u00e7\u00f5es que teve com cada empresa (direta ou indiretamente).\u00a0Ela, como um bom perfil anal\u00edtico, avaliar\u00e1 os pr\u00f3s e os contras de todas elas, embora sem d\u00favida essa decis\u00e3o tenha uma boa parte emocional.<\/p><p>Complexo, certo?\u00a0Algo semelhante poderia acontecer para uma infinidade de decis\u00f5es, desde a escolha de um novo telem\u00f3vel, em que escola de neg\u00f3cios fazer aquele mestrado que procuro h\u00e1 muito tempo ou trocar de champ\u00f4.\u00a0E nessa altura sabemos que\u00a0<strong>do mundo do Marketing eles t\u00eam muito que nos contar<\/strong>, sabem muito sobre conhecer o cliente, entender os seus desejos, as suas necessidades, as suas preocupa\u00e7\u00f5es.\u00a0Transferir toda essa fonte de conhecimento para os Recursos Humanos \u00e9, em grande parte, o que o\u00a0<em>Employer Branding faz.\u00a0<\/em>Este post \u00e9 destinado aos profissionais que desejam come\u00e7ar a trabalhar na estrat\u00e9gia de sua marca de empregador, caso ainda n\u00e3o o tenham feito.\u00a0Porque\u00a0<strong>o\u00a0<em>Employer Branding\u00a0<\/em>n\u00e3o \u00e9 apenas para grandes multinacionais.\u00a0<\/strong>Todos queremos rodear-nos dos profissionais que mais contribuem e se adaptam melhor \u00e0 nossa equipa, e para isso temos de saber dizer (e faz\u00ea-lo no s\u00edtio certo) o que podemos oferecer, sendo aut\u00eanticos.\u00a0Compreender as necessidades do seu neg\u00f3cio ser\u00e1 fundamental para adaptar este\u00a0<em>roadmap.\u00a0<\/em><\/p><p><strong>Propomos uma estrat\u00e9gia em tr\u00eas fases.\u00a0<\/strong>A sua implementa\u00e7\u00e3o depender\u00e1 do grau de maturidade da sua atual estrat\u00e9gia de\u00a0<em>Employer Branding,\u00a0<\/em>embora o convidemos a aproveitar para lhe dar uma boa avalia\u00e7\u00e3o.<\/p><\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69816230 elementor-widget elementor-widget-heading\" data-id=\"69816230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Analisar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18009541 elementor-widget elementor-widget-text-editor\" data-id=\"18009541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Qualquer estrat\u00e9gia de\u00a0<em>Employer Branding\u00a0<\/em>come\u00e7a com a an\u00e1lise, com a capacidade de entender como o talento que queremos na nossa empresa nos percebe,\u00a0<\/strong>e n\u00e3o s\u00f3 isso, mas como ele nos percebe em rela\u00e7\u00e3o aos nossos concorrentes pelo talento.\u00a0<strong>Essa an\u00e1lise \u00e9 complexa, cont\u00ednua e mut\u00e1vel, pois trata-se de dados vivos.\u00a0<\/strong>Se n\u00e3o pretende que fique num relat\u00f3rio est\u00e1tico com prazo de validade e que o mantenha atualizado, n\u00e3o hesite, aposte em ferramentas que lhe permitem monitorizar\u00a0em tempo real os indicadores mais importantes da sua marca empregadora.\u00a0Lembre-se de que se n\u00e3o est\u00e1 a medir (desculpe &#8230;) n\u00e3o est\u00e1 a fazer da forma mais correta.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb09b43 elementor-widget elementor-widget-image\" data-id=\"7fb09b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-768x311.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12195\" alt=\"Blog The key talent Employer branding\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-768x311.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-300x121.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-1024x414.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-1536x622.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3512a4 elementor-widget elementor-widget-text-editor\" data-id=\"e3512a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nesta an\u00e1lise, n\u00e3o pode perder de vista:<\/strong><\/p><ol><li><strong>Redes sociais.\u00a0<\/strong>Elas s\u00e3o o primeiro ponto de contato com o nosso talento cr\u00edtico.\u00a0<strong>Entender como somos percebidos a\u00ed \u00e9 o primeiro passo em qualquer an\u00e1lise.\u00a0<\/strong>Cada empresa est\u00e1 presente numa gama diferente de redes sociais.\u00a0A imagem que projeta \u00e9 essencial para entender o que capta o talento exposto nas suas mensagens ou que as investiga de forma proativa.\u00a0<strong>Analise o seu talento cr\u00edtico, entenda quais as redes eles usam e que conte\u00fado consomem, investigue o que a sua concorr\u00eancia publica e encontre uma maneira de se diferenciar.<\/strong><strong>\u00a0<\/strong><\/li><li><strong>SEO + Comms.<\/strong>N\u00e3o adianta ter a melhor estrat\u00e9gia de comunica\u00e7\u00e3o ou o melhor portal de empregos se ningu\u00e9m consegue encontr\u00e1-lo.\u00a0O posicionamento da p\u00e1gina de carreiras nos motores de pesquisa e o interesse espont\u00e2neo em trabalhar para a empresa s\u00e3o dois fatores-chave que funcionam como um term\u00f3metro da sa\u00fade da marca empregadora.\u00a0<strong>Entender a evolu\u00e7\u00e3o de posicionamento ajuda a tomar decis\u00f5es e a otimizar a comunica\u00e7\u00e3o.<\/strong>\u00a0\u00a0<\/li><li><strong>Employee Value Proposition (EVP)<\/strong>.\u00a0<strong>As raz\u00f5es pelas quais um candidato acaba por aceitar uma oferta t\u00eam uma rela\u00e7\u00e3o direta com um dos pilares da EVP,\u00a0<\/strong>seja sal\u00e1rio e benef\u00edcios, equil\u00edbrio trabalho-vida, a cultura corporativa ou a qualidade da equipa de gest\u00e3o.\u00a0Com toda a intelig\u00eancia acumulada pelo Glassdoor e Indeed, podemos compreender qu\u00e3o s\u00f3lida e diferencial da EVP de qualquer empresa \u00e9.\u00a0<\/li><li><strong>Experi\u00eancia do candidato.\u00a0Os detalhes definem o volume de candidatos que acabam num processo.\u00a0<\/strong>Portanto, mapear a experi\u00eancia do candidato \u00e9 essencial.\u00a0Muitos fatores afetam essa experi\u00eancia e cada um deles tem um certo impacto na rotatividade ou na taxa de convers\u00e3o de um processo.\u00a0Mape\u00e1-los ajuda a otimizar o volume de inscri\u00e7\u00f5es e melhorar os n\u00edveis de satisfa\u00e7\u00e3o dos candidatos para com a empresa.\u00a0<strong>Cada vez que algu\u00e9m chega ao portal e decide se inscrever numa posi\u00e7\u00e3o, come\u00e7a o desafio de n\u00e3o a perder no caminho.<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d96f0 elementor-widget elementor-widget-heading\" data-id=\"b4d96f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Construir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a51db6 elementor-widget elementor-widget-text-editor\" data-id=\"9a51db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Crie, redefina ou adapte a sua proposta de valor para o empregador (EVP)\u00a0<\/strong>a novas realidades.\u00a0Apoios de design e estrat\u00e9gia de comunica\u00e7\u00e3o condizentes com a sua realidade.\u00a0Harmonizar ou\u00a0adaptar\u00a0a proposta de valor do empregador com a realidade da empresa \u00e9 um trabalho necess\u00e1rio de vez em quando.\u00a0Lembre-se de que a\u00a0<strong>autenticidade \u00e9 fundamental.<\/strong>\u00a0<strong>Os candidatos s\u00e3o como consumidores e v\u00e3o procurar todas as informa\u00e7\u00f5es de que precisam para tomar decis\u00f5es informadas sobre o seu potencial futuro empregador.<\/strong>\u00a0\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880cac7 elementor-widget elementor-widget-image\" data-id=\"880cac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-768x384.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12192\" alt=\"Blog The key talent Employer branding 2\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-768x384.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-300x150.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-1024x512.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-1536x768.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-2048x1024.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f8dae elementor-widget elementor-widget-heading\" data-id=\"89f8dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Trabalhar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a36e4 elementor-widget elementor-widget-text-editor\" data-id=\"30a36e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A comunica\u00e7\u00e3o \u00e9 a base de uma marca forte<\/strong>.\u00a0Gerir isso de forma eficiente nos seus pr\u00f3pria media e redes requer vis\u00e3o estrat\u00e9gica e criatividade t\u00e1tica.\u00a0\u00a0<\/p><p>Acreditamos que\u00a0seja l\u00edquido, n\u00e3o deve ser dividido entre externo e interno.\u00a0Por isso,\u00a0<strong>trabalhamos com os nossos clientes para dar visibilidade ao seu EVP e aos tra\u00e7os menos conhecidos e mais distintivos de sua cultura corporativa.<\/strong>\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9181 elementor-widget elementor-widget-image\" data-id=\"13c9181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-768x311.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12213\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-768x311.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-300x121.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-1024x414.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-1536x622.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1afb9b elementor-widget elementor-widget-text-editor\" data-id=\"e1afb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neste ponto, deve colocar muito foco em:<\/p><ul><li><strong>Gest\u00e3o da rede.\u00a0Transmitir mensagens consistentes com a sua marca de empregador\u00a0<\/strong>e entreg\u00e1-las a talentos essenciais \u00e9 uma quest\u00e3o de estrat\u00e9gia e planeamento cuidadoso.<\/li><li><strong>Pe\u00e7as de comunica\u00e7\u00e3o:<\/strong> Um dos grandes problemas da comunica\u00e7\u00e3o em recursos humanos \u00e9 a falta de diferencia\u00e7\u00e3o,\u00a0<strong>n\u00e3o perca de vista a criatividade, ser\u00e1 a chave para se mostrar aut\u00eantico e atingir o seu talento cr\u00edtico de uma forma diferente das restantes.<\/strong><\/li><\/ul><p>Cada contato com o seu talento cr\u00edtico \u00e9 uma oportunidade de deixar uma marca.\u00a0Convidamo-lo a come\u00e7ar a trabalhar no seu EVP, este \u00e9 o cora\u00e7\u00e3o da sua marca empregadora e de onde ir\u00e3o sair todas as a\u00e7\u00f5es da sua estrat\u00e9gia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a34ac elementor-widget elementor-widget-text-editor\" data-id=\"67a34ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ainda acha que a marca do empregador \u00e9 apenas para alguns?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73300cd\" data-id=\"73300cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f5e2f1f elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"6f5e2f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-6f5e2f1f\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-6f5e2f1f\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc6e422 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6fc6e422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ed6460 elementor-widget elementor-widget-heading\" data-id=\"23ed6460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a25ab06 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2a25ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d4921 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"528d4921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc36240 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6cc36240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b7d046 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"41b7d046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265872e0 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"265872e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fce1dc6 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2fce1dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13310daf elementor-widget elementor-widget-heading\" data-id=\"13310daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c12df55 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"5c12df55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" 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\u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O nosso roadmap para come\u00e7ar hoje mesmo a trabalhar na sua estrat\u00e9gia de marca de empregador a partir dos dados. A minha amiga, Irene, acaba de chegar a Espanha depois de alguns anos de trabalho no&#8230;<\/p>\n","protected":false},"author":17,"featured_media":12170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[275],"tags":[],"class_list":["post-13162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O Employer Branding j\u00e1 n\u00e3o \u00e9 mais uma coisa s\u00f3 de alguns &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"O nosso roadmap para come\u00e7ar hoje mesmo a trabalhar na sua estrat\u00e9gia de marca de empregador a partir dos dados. 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