{"id":12166,"date":"2021-09-20T14:11:30","date_gmt":"2021-09-20T12:11:30","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=12166"},"modified":"2021-09-20T14:12:13","modified_gmt":"2021-09-20T12:12:13","slug":"el-employer-branding-ya-no-es-cosa-de-unos-pocos","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\/","title":{"rendered":"El Employer Branding ya no es cosa de unos pocos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12166\" class=\"elementor elementor-12166\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc7d10b elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc7d10b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7773a57c\" data-id=\"7773a57c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b96b938 elementor-widget elementor-widget-post-info\" data-id=\"1b96b938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/cristina-gonzalez\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCristina Gonz\u00e1lez\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2021\/09\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 20, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24107dc7 elementor-widget elementor-widget-heading\" data-id=\"24107dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El Employer Branding ya no es cosa de unos pocos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09a5b4 elementor-widget elementor-widget-text-editor\" data-id=\"d09a5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Nuestro <em>roadmap <\/em>para empezar hoy mismo a trabajar tu estrategia de marca empleadora desde los datos.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cc6f2 elementor-widget elementor-widget-text-editor\" data-id=\"a0cc6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mi amiga, Irene, acaba de llegar a Espa\u00f1a despu\u00e9s de unos a\u00f1os trabajando en Reino Unido en una reconocida agencia de publicidad. Tiene, lo que decimos en recursos humanos, &#8220;un perfilazo&#8221;, tanto a nivel de formaci\u00f3n, como de logros profesionales y aptitudes personales que han hecho que tenga sobre la mesa varias ofertas de trabajo. Despu\u00e9s de haber hecho entrevistas en cinco agencias, tiene oferta en tres de ellas para el mismo puesto.<\/p><p>Irene tiene mucha, much\u00edsima informaci\u00f3n. Antes de enviar el CV a estas agencias, de hecho, ya ten\u00eda informaci\u00f3n muy relevante acerca de todas estas compa\u00f1\u00edas: principales clientes y campa\u00f1as, premios, cifras de negocio, n\u00famero de empleados, ubicaci\u00f3n de las oficinas&#8230; <strong>estas referencias las tiene porque son compa\u00f1\u00edas de su sector a las que sigue de forma habitual en diferentes redes.<\/strong> Pero ahora que se plantea trabajar en ellas lo ha estudiado mucho m\u00e1s a fondo, y <strong>ha encontrado mucha informaci\u00f3n sobre sus empleados, la rotaci\u00f3n de los equipos, la cultura corporativa, los salarios, posibilidades de promoci\u00f3n, incluso conoce las opiniones de antiguos trabajadores a trav\u00e9s de diversas redes y portales como Indeed o Glassdoor.<\/strong> Aprovechando su grupo de whatsapp de la universidad ha pedido opiniones, ya que muchos de sus compa\u00f1eros trabajaron en alguna de ellas, y empieza a tener todo tipo de referencias sobre unas y otras, y sobre todo, sobre las personas que ser\u00edan sus posibles jefes.<\/p><p>Creo que a nadie le sorprender\u00e1 la historia de Irene. <strong>Nunca antes los candidatos hab\u00edan tenido la informaci\u00f3n que tienen ahora<\/strong> <strong>para decidirse por una compa\u00f1\u00eda o por otra<\/strong>, o por lo menos nunca antes lo hab\u00edan tenido tan al alcance de la mano. Hay multitud de variables que van a influir en la decisi\u00f3n de Irene desde que aplic\u00f3 en el <em>career site<\/em> hasta cada una de las interacciones que ha tenido con cada compa\u00f1\u00eda (directa o indirectamente). Ella, como buen perfil anal\u00edtico, valorar\u00e1 pros y contras de todas ellas, aunque sin duda, esta decisi\u00f3n tendr\u00e1 una buena parte emocional.<\/p><p>Complejo \u00bfno? Algo parecido podr\u00eda suceder para multitud de decisiones, desde elegir un nuevo tel\u00e9fono m\u00f3vil, en qu\u00e9 escuela de negocios hacer ese m\u00e1ster que llevo tiempo buscando o cambiar de champ\u00fa. Y en este punto sabemos que <strong>desde el mundo de Marketing tienen muchas cosas que contarnos<\/strong>, ellos saben mucho de conocer al cliente, entender sus deseos, sus necesidades, sus preocupaciones. Trasladar toda esta fuente de conocimiento a Recursos Humanos es en gran parte lo que hace el <em>Employer Branding.\u00a0<\/em>Este post esta destinado a aquellos profesionales que quieran empezar a trabajar su estrategia de marca empleadora si es que todav\u00eda no lo han hecho. Porque <strong>el <em>Employer Branding<\/em> no es s\u00f3lo para grandes multinacionales.<\/strong> Todos queremos rodearnos de los profesionales que m\u00e1s aporten y mejor encajen con nuestro equipo, y para conseguirlo necesitamos saber contar (y hacerlo en el lugar correcto) lo que podemos ofrecer, siendo aut\u00e9nticos. Entender lo que necesita tu negocio ser\u00e1 clave para adaptar este\u00a0<em>roadmap.<\/em><\/p><p><strong>Te proponemos una estrategia en tres fases.<\/strong> Su puesta en marcha depender\u00e1 del grado de madurez de tu actual estrategia de <em>employer branding,<\/em> aunque te invitamos a que aproveches para darle un buen repaso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69816230 elementor-widget elementor-widget-heading\" data-id=\"69816230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Analiza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18009541 elementor-widget elementor-widget-text-editor\" data-id=\"18009541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cualquier estrategia de <em>employer branding<\/em> comienza por el an\u00e1lisis, por la capacidad de entender c\u00f3mo nos percibe el talento que queremos en nuestra compa\u00f1\u00eda,<\/strong> y no s\u00f3lo eso, sino c\u00f3mo nos percibe en relaci\u00f3n con nuestros competidores en talento. <strong>Este an\u00e1lisis es complejo, continuo y cambiante, pues se trata de datos vivos.<\/strong> Si quieres que \u00e9ste no se quede en un informe est\u00e1tico con fecha de caducidad y que por lo contrario se mantenga actualizado, no lo dudes, apuesta por herramientas que te permitan monitorizar\u00a0en tiempo real los indicadores m\u00e1s importantes de tu marca empleadora. Recuerda que si no lo estas midiendo (lo siento\u2026) no lo est\u00e1s haciendo bien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb09b43 elementor-widget elementor-widget-image\" data-id=\"7fb09b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-768x311.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12193\" alt=\"Blog The key talent Employer branding\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-768x311.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-300x121.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-1024x414.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas-1536x622.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristinachicas.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3512a4 elementor-widget elementor-widget-text-editor\" data-id=\"e3512a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En este an\u00e1lisis no puedes perder de vista:<\/strong><\/p><ol><li><strong>Las redes<\/strong> <strong>sociales:<\/strong>\u00a0Son el primer punto de contacto con nuestro talento cr\u00edtico. <strong>Entender c\u00f3mo nos perciben all\u00ed es el primer paso de cualquier an\u00e1lisis.\u00a0<\/strong>Cada compa\u00f1\u00eda tiene presencia en un abanico de redes sociales diferente. La imagen que proyecta es fundamental para entender qu\u00e9 recoge el talento que est\u00e1 expuesto a sus mensajes o que los investiga proactivamente. <strong>Analiza tu talento cr\u00edtico, entiende qu\u00e9 redes usa y qu\u00e9 contenidos consume, investiga qu\u00e9 publica tu competencia y busca la forma de diferenciarte.<\/strong><\/li><li><strong>SEO + Comms:<\/strong>\u00a0De nada sirve tener la mejor estrategia de comunicaci\u00f3n o el mejor portal de empleo si nadie puede encontrarlo.\u00a0El posicionamiento de nuestra p\u00e1gina de carreras en buscadores y el inter\u00e9s espont\u00e1neo por trabajar en nuestra compa\u00f1\u00eda, son dos factores clave que nos sirven c\u00f3mo term\u00f3metro de la salud de nuestra marca empleadora. <strong>Entender la evoluci\u00f3n de nuestro posicionamiento nos ayuda tomar decisiones y optimizar nuestra comunicaci\u00f3n.<\/strong><\/li><li><strong><em>Employee Value Proposition<\/em> (EVP):<\/strong>\u00a0<strong>Las razones por las que un candidato acaba aceptando una oferta tienen una relaci\u00f3n directa con alguno de los pilares de la EVP,<\/strong> ya sea salario y beneficios, conciliaci\u00f3n, cultura corporativa o calidad directiva. Con toda la inteligencia acumulada por Glassdoor e Indeed podemos entender c\u00f3mo de s\u00f3lida y diferencial es la EVP de cualquier compa\u00f1\u00eda.<\/li><li><strong><em>Candidate experience:<\/em>\u00a0Los detalles definen el volumen de candidatos que acaban en un proceso.<\/strong>\u00a0Por eso, mapear la experiencia del candidato es fundamental. Hay muchos factores que impactan en esa experiencia, y cada uno de ellos tiene una incidencia determinada en la tasa de abandono o conversi\u00f3n de un proceso. Mapearlos nos ayuda a optimizar el volumen de candidaturas y a mejorar los niveles de satisfacci\u00f3n de un candidato con nuestra compa\u00f1\u00eda. <strong>Cada vez que alguien llega a nuestro portal y se ha decidido por una posici\u00f3n en la que inscribirse, empieza el reto de no perderlo por el camino.<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d96f0 elementor-widget elementor-widget-heading\" data-id=\"b4d96f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Construye<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a51db6 elementor-widget elementor-widget-text-editor\" data-id=\"9a51db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><b>Crea, re-define o adapta tu propuesta de valor empleador (EVP) <\/b>a nuevas realidades. Dise\u00f1a soportes y una estrategia de comunicaci\u00f3n coherente con tu realidad.\u00a0 Armonizar o\u00a0adaptar\u00a0la propuesta de valor de empleador con la realidad de la compa\u00f1\u00eda es un trabajo necesario cada cierto tiempo. Ten muy presente que\u00a0<b>la autenticidad es clave.\u00a0<\/b><b>Los candidatos son como consumidores y buscar\u00e1n toda la informaci\u00f3n que necesitan para tomar decisiones informadas sobre su posible futuro empleador.<\/b><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880cac7 elementor-widget elementor-widget-image\" data-id=\"880cac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-768x384.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12190\" alt=\"Blog The key talent Employer branding 2\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-768x384.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-300x150.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-1024x512.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-1536x768.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/image_cont_Mesa-de-trabajo-1-copia-2-2048x1024.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f8dae elementor-widget elementor-widget-heading\" data-id=\"89f8dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Trabaja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a36e4 elementor-widget elementor-widget-text-editor\" data-id=\"30a36e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La comunicaci\u00f3n es la base de una marca fuerte<\/strong>.\u00a0\u00a0Gestionarla de manera eficiente en soportes propios y redes requiere de visi\u00f3n estrat\u00e9gica y creatividad t\u00e1ctica.<\/p><p>Nosotros creemos que\u00a0es l\u00edquida, no se debe compartimentar entre externa e interna.\u00a0Por eso, <strong>con nuestros clientes trabajamos para dar visibilidad a su EVP y a los rasgos menos conocidos y m\u00e1s diferenciales de su cultura corporativa.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c9181 elementor-widget elementor-widget-image\" data-id=\"13c9181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-768x311.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12211\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-768x311.jpg 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-300x121.jpg 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-1024x414.jpg 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss-1536x622.jpg 1536w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/rrss.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1afb9b elementor-widget elementor-widget-text-editor\" data-id=\"e1afb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este punto deber\u00e1s poner mucho foco en:<\/p><ul><li><strong>Gesti\u00f3n de redes:<\/strong>\u00a0<strong>Transmitir mensajes coherentes con tu marca empleadora<\/strong> y hac\u00e9rselos llegar al talento cr\u00edtico es una cuesti\u00f3n de estrategia y planificaci\u00f3n minuciosa.<\/li><li><strong>Piezas de comunicaci\u00f3n:<\/strong>\u00a0Uno de los grandes problemas de la comunicaci\u00f3n en recursos humanos es la falta de diferenciaci\u00f3n, <strong>no pierdas de vista la creatividad, ser\u00e1 la clave para mostrarte aut\u00e9ntico y llegar a tu talento cr\u00edtico de una forma diferente al resto.<\/strong><\/li><\/ul><p>Cada contacto con tu talento cr\u00edtico es una oportunidad de dejar huella. Te invitamos a que empieces trabajando sobre tu EVP, este es el coraz\u00f3n de tu marca empleadora y desde donde pivotar\u00e1n todas las acciones de tu estrategia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a34ac elementor-widget elementor-widget-text-editor\" data-id=\"67a34ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfSigues pensando que el Employer Branding es s\u00f3lo para unos pocos?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-73300cd\" data-id=\"73300cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f5e2f1f elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"6f5e2f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-6f5e2f1f\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-6f5e2f1f\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc6e422 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"6fc6e422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ed6460 elementor-widget elementor-widget-heading\" data-id=\"23ed6460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a25ab06 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2a25ab06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The Key Talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe Key Talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d4921 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"528d4921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc36240 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6cc36240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b7d046 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"41b7d046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265872e0 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"265872e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fce1dc6 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"2fce1dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13310daf elementor-widget elementor-widget-heading\" data-id=\"13310daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c12df55 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"5c12df55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div 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href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nuestro roadmap para empezar hoy mismo a trabajar tu estrategia de marca empleadora desde los datos. Mi amiga, Irene, acaba de llegar a Espa\u00f1a despu\u00e9s de unos a\u00f1os trabajando en Reino Unido en &#8230;<\/p>\n","protected":false},"author":17,"featured_media":12168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-12166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El Employer Branding ya no es cosa de unos pocos &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"Nuestro roadmap para empezar hoy mismo a trabajar tu estrategia de marca empleadora desde los datos...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Employer Branding ya no es cosa de unos pocos\" \/>\n<meta property=\"og:description\" content=\"Nuestro roadmap para empezar hoy mismo a trabajar tu estrategia de marca empleadora desde los datos...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-20T12:11:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-20T12:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/09\/blog_cristina.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristina Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\\\/\"},\"author\":{\"name\":\"Cristina Gonz\u00e1lez\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/57c626a6500f2b5a6bef87c97ed763b3\"},\"headline\":\"El Employer Branding ya no es cosa de unos pocos\",\"datePublished\":\"2021-09-20T12:11:30+00:00\",\"dateModified\":\"2021-09-20T12:12:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\\\/\"},\"wordCount\":1395,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/blog_cristina.jpg\",\"articleSection\":[\"Employer Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/el-employer-branding-ya-no-es-cosa-de-unos-pocos\\\/\",\"name\":\"El Employer Branding ya no es cosa de unos pocos &#8211; 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