{"id":1173,"date":"2018-05-14T13:47:04","date_gmt":"2018-05-14T11:47:04","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?p=1173"},"modified":"2020-05-12T17:51:58","modified_gmt":"2020-05-12T15:51:58","slug":"employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno","status":"publish","type":"post","link":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/","title":{"rendered":"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1173\" class=\"elementor elementor-1173\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f5be48f elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f5be48f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2e7b641b\" data-id=\"2e7b641b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c707ed1 elementor-widget elementor-widget-post-info\" data-id=\"3c707ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4cee40 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/author\/jose-luis-gugel\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tJos\u00e9 Luis Gugel Giron\u00e9s\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7790157 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/2018\/05\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 14, 2018<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556f9d63 elementor-widget elementor-widget-heading\" data-id=\"556f9d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccf00bb elementor-widget elementor-widget-text-editor\" data-id=\"5ccf00bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los retos son un territorio en el que nos sentimos c\u00f3modos. Cuando comenzamos nuestra andadura en 2015 en Madrid, supimos que era un camino largo de recorrer, pero que merec\u00eda la pena si quer\u00edamos convertirnos en el\u00a0<strong><em>Google de los recursos humanos<\/em><\/strong>\u00a0(como nos gusta decir internamente).<\/p><p>Tres a\u00f1os despu\u00e9s y con un negocio ya consolidado en Espa\u00f1a hemos empezado a expandirnos. La primera parada de nuestra gira internacional ha sido\u00a0<strong>Chile<\/strong>. Estuvimos hablando cinco minutos con Jos\u00e9 Luis Gugel, socio fundador y experto en transformaci\u00f3n digital, y con Jos\u00e9 Tom\u00e1s Saffirio, socio de Sintoniza y partner de The Key Talent en Chile, para que nos contasen los retos que preocupan en el pa\u00eds austral y cu\u00e1les son las oportunidades que hay en el otro lado del mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6c8ba elementor-widget elementor-widget-heading\" data-id=\"3b6c8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo resumir\u00edais la experiencia?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a098248 elementor-widget elementor-widget-text-editor\" data-id=\"a098248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante una semana hemos podido conocer a muchas personas, compa\u00f1\u00edas y colectivos que tienen ganas de cambiar las cosas pero no saben c\u00f3mo. Igual que en Espa\u00f1a,\u00a0<strong>los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital<\/strong>. El cambio empieza por las personas, por la cultura y por las intenciones, as\u00ed que ese ser\u00eda, en resumen, lo que hemos hecho: encender una chispa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663a9bf elementor-widget elementor-widget-heading\" data-id=\"663a9bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 retos son los que m\u00e1s han planteado los chilenos?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90eb4fd elementor-widget elementor-widget-text-editor\" data-id=\"90eb4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despu\u00e9s de estar hablando con la consultora\u00a0<span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.sintoniza.cl\/\"><strong>Sintoniza<\/strong><\/a>,<\/span> con miembros del\u00a0<strong>Sofofa<\/strong>\u00a0(Sociedad de Fomento Fabril), de la\u00a0<strong>Sociedad Chilena de Gesti\u00f3n de Personas<\/strong>\u00a0y con responsables de la gesti\u00f3n de personas de\u00a0<strong>ONE Centro de Banca Digital<\/strong>, hemos sacado dos puntos en com\u00fan que preocupan a los chilenos: c\u00f3mo hacer para que las empresas comiencen a darle importancia al Employer Branding y c\u00f3mo atraer talento internacional de una manera efectiva y no muy costosa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a95740 elementor-widget elementor-widget-heading\" data-id=\"7a95740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jos\u00e9 Luis, desde tu perspectiva como experto en transformaci\u00f3n digital en RRHH, \u00bfc\u00f3mo crees que desde The Key Talent podemos ayudar?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541e0c7 elementor-widget elementor-widget-text-editor\" data-id=\"541e0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creo que lo primero que tenemos que aportar en un pa\u00eds como Chile, que se encuentra en una situaci\u00f3n muy parecida a la de Espa\u00f1a hace tres a\u00f1os, es un cambio de mentalidad. He podido detectar la misma necesidad desde los departamentos de recursos humanos por ponerse en la vanguardia de la transformaci\u00f3n digital.<\/p><p>Adem\u00e1s, existe un <em>gap<\/em>\u00a0pronunciado entre la vida personal y profesional de las personas. Todos los d\u00edas se lanzan al mercado aplicaciones nuevas que mejoran la vida de las personas, pero no ocurre lo mismo en el entorno laboral y mucho menos en el sector de la gesti\u00f3n de personas. Nuestro trabajo como empresa tecnol\u00f3gica es dar herramientas a recursos humanos para realizar los procesos de atracci\u00f3n, selecci\u00f3n y evaluaci\u00f3n de manera m\u00e1s atractiva y eficiente. Pero como dec\u00eda antes, lo importante es comenzar por una sensibilizaci\u00f3n de las personas, siguiendo por una formaci\u00f3n en la cultura digital, para despu\u00e9s ofrecerles las herramientas.<\/p><p>Siempre me gusta hablar de una de nuestras soluciones, que llevamos desarrollando y mejorando d\u00eda a d\u00eda desde hace m\u00e1s de tres a\u00f1os.\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.aplygo.com\/\"><strong>AplyGo<\/strong><\/a><\/span><\/span>\u00a0nuestra herramienta de\u00a0<strong>atracci\u00f3n y selecci\u00f3n del talento<\/strong>\u00a0hace que esos procesos, que generalmente requieren muchas horas invertidas por parte de los reclutadores, sean \u00e1giles y por lo tanto los deja centrarse en la experiencia del candidato. Adem\u00e1s, nos permite\u00a0 buscar e impactar a los candidatos en los entornos en los que se mueven m\u00e1s: las redes sociales. Esto conlleva un cambio de mentalidad e implica que aquellos que se dedican a la gesti\u00f3n de personas tengan que salir de su zona de confort.<\/p><p>Cada compa\u00f1\u00eda tiene una realidad y unas necesidades diferentes, eso es igual en Latinoam\u00e9rica que en Espa\u00f1a, pero nosotros trabajamos para desarrollar herramientas y soluciones adaptadas, de manera que podamos responder a todas las necesidades.<\/p><p>Cada empresa es un mundo, pero sabemos c\u00f3mo adaptar nuestras soluciones a cada una de ellas. Para nosotros la creatividad es pensar en nuevas ideas y la innovaci\u00f3n es hacer cosas nuevas, y ah\u00ed es donde residen los retos para nosotros.<\/p><p><em>\u00bfTe sumas a nuestro reto? Ponte en contacto con\u00a0<\/em><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.thekeytalent.com\/contact-us\/\">nosotros<\/a><\/span><\/strong><\/span><em>si crees que la revoluci\u00f3n digital en las empresas tiene que estar liderada desde RRHH.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2586670d\" data-id=\"2586670d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665c0b6c elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"665c0b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/thekeytalent.com\/site\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-665c0b6c\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-665c0b6c\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418ceec5 elementor-share-buttons--view-icon elementor-grid-tablet-3 elementor-grid-mobile-0 elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"418ceec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c1dc88 elementor-widget elementor-widget-heading\" data-id=\"40c1dc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7569e31b elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"7569e31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/The-Key-Talent-Perfil-293x300.jpg\" alt=\"Picture of The key talent\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/thekeytalent\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThe key talent\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cbbd3e elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"29cbbd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-293x300.jpg\" alt=\"Picture of Jose Luis Gugel Giron\u00e9s\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/jose-luis-gugel\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJose Luis Gugel Giron\u00e9s\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba1d347 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"6ba1d347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Santiago-Herdero-perfil-blog-293x300.jpg\" alt=\"Picture of Santiago Heredero\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/santiago\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSantiago Heredero\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a0ad47 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"21a0ad47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/David-Martinez-perfil-293x300.jpg\" alt=\"Picture of David Mart\u00ednez\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/david-martinez\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDavid Mart\u00ednez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417cd823 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"417cd823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Juan-luis-plaza-293x300.jpg\" alt=\"Picture of Juan Lu\u00eds Plaza\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/juan-luis-plaza\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJuan Lu\u00eds Plaza\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247c1da9 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"247c1da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Patricia-Garcia-Eloy-perfil-293x300.jpg\" alt=\"Picture of Patricia Eloy - Garc\u00eda\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thekeytalent.com\/author\/patricia\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Eloy - Garc\u00eda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15905550 elementor-widget elementor-widget-heading\" data-id=\"15905550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00daltimas entradas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f4da61 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"53f4da61\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25331 post type-post status-publish format-standard has-post-thumbnail hentry category-lideranca tag-sucessao-nas-organizacoes-por-que-falhamos-e-como-os-dados-podem-corrigir-o-rumo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" >\n\t\t\t\tSucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/psicometria-sucessao-nas-organizacoes\/\" aria-label=\"Read more about Sucess\u00e3o nas Organiza\u00e7\u00f5es: Por que Falhamos \u2014 e Como os Dados Podem Corrigir o Rumo\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-employer-branding-pt-pt tag-employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivaisto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" >\n\t\t\t\tEmployer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-na-era-da-ia-porque-geo-e-seo-nao-sao-rivais\/\" aria-label=\"Read more about Employer Branding na era da IA: porque GEO e SEO n\u00e3o s\u00e3o rivais\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23423 post type-post status-publish format-standard has-post-thumbnail hentry category-assessment-center-pt-pt tag-de-perfis-a-competencias-a-nova-era-do-recrutamento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" >\n\t\t\t\tDe Perfis a Compet\u00eancias: A Nova Era do Recrutamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/de-perfis-a-competencias-a-nova-era-do-recrutamento\/\" aria-label=\"Read more about De Perfis a Compet\u00eancias: A Nova Era do Recrutamento\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22959 post type-post status-publish format-standard has-post-thumbnail hentry category-plataforma-de-gestao-de-talento tag-business-case\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" >\n\t\t\t\tCase Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/estudo-de-caso-como-os-ctt-impulsionaram-a-transformacao-da-sua-rede-de-retalho-atraves-do-mapeamento-de-talento-comercial\/\" aria-label=\"Read more about Case Study: Como os CTT impulsionaram a transforma\u00e7\u00e3o da sua rede de retalho atrav\u00e9s do mapeamento de talento comercial\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22686 post type-post status-publish format-standard has-post-thumbnail hentry category-engagement category-evaluacion category-panorama category-sin-categorizar category-talent-assessment category-user-experience tag-recursos-humanos tag-transformacion-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" >\n\t\t\t\tLa Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/thekeytalent.com\/site\/la-inteligencia-artificial-en-el-trabajo-aliada-o-desafio-para-los-profesionales\/\" aria-label=\"Read more about La Inteligencia Artificial en el Trabajo: \u00bfAliada o Desaf\u00edo para los Profesionales?\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno Los retos son un territorio en el que<\/p>\n","protected":false},"author":4,"featured_media":1175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[41,75,63,16],"tags":[28,81,76,77,83,78,80,79,5,82],"class_list":["post-1173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplygo","category-employer-branding","category-eventos","category-transformacion-digital","tag-aplygo","tag-atraccion-y-seleccion-de-talento","tag-chile","tag-eventos-en-chile","tag-experiencia-de-candidato-en-rrhh","tag-latinoamerica","tag-los-retos-de-recursos-humanos","tag-retos-en-recursos-humanos-en-chile","tag-transformacion-digital","tag-transformacion-digital-en-recursos-humanos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Employer Brandind y Transformaci\u00f3n Digital &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"Los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital. El cambio empieza por las personas, por la cultura y por las intenciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno\" \/>\n<meta property=\"og:description\" content=\"Los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital. El cambio empieza por las personas, por la cultura y por las intenciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/\" \/>\n<meta property=\"og:site_name\" content=\"The Key Talent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thekeytalentportugal\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-14T11:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-12T15:51:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2018\/05\/cartela_post_chile-05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9 Luis Gugel Giron\u00e9s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:site\" content=\"@thekeytalentpt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9 Luis Gugel Giron\u00e9s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/\"},\"author\":{\"name\":\"Jos\u00e9 Luis Gugel Giron\u00e9s\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/46cfa12f5ccdca6ffa3719f265b9dfc8\"},\"headline\":\"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno\",\"datePublished\":\"2018-05-14T11:47:04+00:00\",\"dateModified\":\"2020-05-12T15:51:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/\"},\"wordCount\":778,\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/cartela_post_chile-05.png\",\"keywords\":[\"Aplygo\",\"atracci\u00f3n y selecci\u00f3n de talento\",\"Chile\",\"Eventos en Chile\",\"experiencia de candidato en rrhh\",\"Latinoam\u00e9rica\",\"los retos de recursos humanos\",\"retos en recursos humanos en Chile\",\"transformaci\u00f3n digital\",\"transformaci\u00f3n digital en recursos humanos\"],\"articleSection\":[\"aplygo\",\"Employer Branding\",\"Eventos\",\"Transformaci\u00f3n Digital\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/\",\"name\":\"Employer Brandind y Transformaci\u00f3n Digital &#8211; The Key Talent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/cartela_post_chile-05.png\",\"datePublished\":\"2018-05-14T11:47:04+00:00\",\"dateModified\":\"2020-05-12T15:51:58+00:00\",\"description\":\"Los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital. El cambio empieza por las personas, por la cultura y por las intenciones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/cartela_post_chile-05.png\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/cartela_post_chile-05.png\",\"width\":1001,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"aplygo\",\"item\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/category\\\/aplygo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#website\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"name\":\"The Key Talent\",\"description\":\"Digital \u2013 Fair \u2013 Engaging\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.thekeytalent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#organization\",\"name\":\"The Key Talent\",\"url\":\"https:\\\/\\\/wp.thekeytalent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/TKT_logo_baseline_NEG-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"The Key Talent\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thekeytalentportugal\",\"https:\\\/\\\/x.com\\\/thekeytalentpt\"],\"description\":\"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.\",\"email\":\"geralportugal@thekeytalent.com\",\"telephone\":\"+351219013323\",\"legalName\":\"The Key Talent\",\"foundingDate\":\"2015-10-01\",\"vatID\":\"PT514953354\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wp.thekeytalent.com\\\/#\\\/schema\\\/person\\\/46cfa12f5ccdca6ffa3719f265b9dfc8\",\"name\":\"Jos\u00e9 Luis Gugel Giron\u00e9s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Jose-Luis-Gugel-Perfil-150x150.jpg\",\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Jose-Luis-Gugel-Perfil-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Jose-Luis-Gugel-Perfil-150x150.jpg\",\"caption\":\"Jos\u00e9 Luis Gugel Giron\u00e9s\"},\"url\":\"https:\\\/\\\/thekeytalent.com\\\/site\\\/author\\\/jose-luis-gugel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Employer Brandind y Transformaci\u00f3n Digital &#8211; The Key Talent","description":"Los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital. El cambio empieza por las personas, por la cultura y por las intenciones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/","og_locale":"en_US","og_type":"article","og_title":"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno","og_description":"Los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital. El cambio empieza por las personas, por la cultura y por las intenciones.","og_url":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/","og_site_name":"The Key Talent","article_publisher":"https:\/\/www.facebook.com\/thekeytalentportugal","article_published_time":"2018-05-14T11:47:04+00:00","article_modified_time":"2020-05-12T15:51:58+00:00","og_image":[{"width":1001,"height":750,"url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2018\/05\/cartela_post_chile-05.png","type":"image\/png"}],"author":"Jos\u00e9 Luis Gugel Giron\u00e9s","twitter_card":"summary_large_image","twitter_creator":"@thekeytalentpt","twitter_site":"@thekeytalentpt","twitter_misc":{"Written by":"Jos\u00e9 Luis Gugel Giron\u00e9s","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#article","isPartOf":{"@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/"},"author":{"name":"Jos\u00e9 Luis Gugel Giron\u00e9s","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/46cfa12f5ccdca6ffa3719f265b9dfc8"},"headline":"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno","datePublished":"2018-05-14T11:47:04+00:00","dateModified":"2020-05-12T15:51:58+00:00","mainEntityOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/"},"wordCount":778,"publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2018\/05\/cartela_post_chile-05.png","keywords":["Aplygo","atracci\u00f3n y selecci\u00f3n de talento","Chile","Eventos en Chile","experiencia de candidato en rrhh","Latinoam\u00e9rica","los retos de recursos humanos","retos en recursos humanos en Chile","transformaci\u00f3n digital","transformaci\u00f3n digital en recursos humanos"],"articleSection":["aplygo","Employer Branding","Eventos","Transformaci\u00f3n Digital"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/","url":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/","name":"Employer Brandind y Transformaci\u00f3n Digital &#8211; The Key Talent","isPartOf":{"@id":"https:\/\/wp.thekeytalent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#primaryimage"},"image":{"@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#primaryimage"},"thumbnailUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2018\/05\/cartela_post_chile-05.png","datePublished":"2018-05-14T11:47:04+00:00","dateModified":"2020-05-12T15:51:58+00:00","description":"Los responsables de recursos humanos quieren liderar la transformaci\u00f3n digital. El cambio empieza por las personas, por la cultura y por las intenciones.","breadcrumb":{"@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#primaryimage","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2018\/05\/cartela_post_chile-05.png","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2018\/05\/cartela_post_chile-05.png","width":1001,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/thekeytalent.com\/site\/employer-branding-y-transformacion-digital-los-grandes-retos-de-recursos-humanos-a-afrontar-en-el-mercado-chileno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.thekeytalent.com\/"},{"@type":"ListItem","position":2,"name":"aplygo","item":"https:\/\/thekeytalent.com\/site\/category\/aplygo\/"},{"@type":"ListItem","position":3,"name":"Employer Branding y Transformaci\u00f3n Digital: los grandes retos de Recursos Humanos a afrontar en el mercado chileno"}]},{"@type":"WebSite","@id":"https:\/\/wp.thekeytalent.com\/#website","url":"https:\/\/wp.thekeytalent.com\/","name":"The Key Talent","description":"Digital \u2013 Fair \u2013 Engaging","publisher":{"@id":"https:\/\/wp.thekeytalent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.thekeytalent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.thekeytalent.com\/#organization","name":"The Key Talent","url":"https:\/\/wp.thekeytalent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2023\/08\/TKT_logo_baseline_NEG-scaled.jpg","width":2560,"height":2560,"caption":"The Key Talent"},"image":{"@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thekeytalentportugal","https:\/\/x.com\/thekeytalentpt"],"description":"Somos uma consultora especializada em psicometria, employer branding e programas de talento jovem (trainees). Criamos a tecnologia de gest\u00e3o de talento atrav\u00e9s da nossa software house.","email":"geralportugal@thekeytalent.com","telephone":"+351219013323","legalName":"The Key Talent","foundingDate":"2015-10-01","vatID":"PT514953354","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/wp.thekeytalent.com\/#\/schema\/person\/46cfa12f5ccdca6ffa3719f265b9dfc8","name":"Jos\u00e9 Luis Gugel Giron\u00e9s","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-150x150.jpg","url":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-150x150.jpg","contentUrl":"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/05\/Jose-Luis-Gugel-Perfil-150x150.jpg","caption":"Jos\u00e9 Luis Gugel Giron\u00e9s"},"url":"https:\/\/thekeytalent.com\/site\/author\/jose-luis-gugel\/"}]}},"_links":{"self":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":5,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"predecessor-version":[{"id":6180,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/posts\/1173\/revisions\/6180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thekeytalent.com\/site\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}