{"id":24537,"date":"2025-08-21T16:55:50","date_gmt":"2025-08-21T14:55:50","guid":{"rendered":"https:\/\/thekeytalent.com\/site\/?page_id=24537"},"modified":"2025-10-23T10:38:29","modified_gmt":"2025-10-23T08:38:29","slug":"evp","status":"publish","type":"page","link":"https:\/\/thekeytalent.com\/site\/employer-branding\/evp\/","title":{"rendered":"EVP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24537\" class=\"elementor elementor-24537\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e72a6d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e72a6d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31262d3f\" data-id=\"31262d3f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e79938 elementor-widget elementor-widget-heading\" data-id=\"1e79938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EVP <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a30ee elementor-widget elementor-widget-text-editor\" data-id=\"e8a30ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A proposta de valor da sua empresa como empregador. <br \/>Da perce\u00e7\u00e3o \u00e0 a\u00e7\u00e3o: pilares s\u00f3lidos para atrair e fidelizar talento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2421484c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2421484c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e2949b8\" data-id=\"6e2949b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac15816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac15816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ce929eb\" data-id=\"ce929eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7035f475 elementor-widget elementor-widget-heading\" data-id=\"7035f475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A base de uma  <span style=\"color:#0072e1\"><i>marca empregadora aut\u00eantica e eficaz <\/i><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f924b76 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7f924b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#geracao\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Gera\u00e7\u00e3o de EVP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb1498 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2cb1498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#localizacao\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Localiza\u00e7\u00e3o de EVP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0007426\" data-id=\"0007426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c9f714 elementor-widget elementor-widget-text-editor\" data-id=\"36c9f714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A EVP (Employer Value Proposition) \u00e9 a promessa que a sua organiza\u00e7\u00e3o faz aos seus colaboradores atuais e futuros. Define o que torna a sua empresa \u00fanica enquanto empregador e o motivo pelo qual os talentos devem escolher e permanecer na sua organiza\u00e7\u00e3o. Na The Key Talent, trabalhamos a EVP de forma estrat\u00e9gica, baseada em dados e alinhada com a realidade do talento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-338cb45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"338cb45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dace22\" data-id=\"1dace22\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eba73f8 elementor-widget elementor-widget-menu-anchor\" data-id=\"eba73f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"geracao\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffc95f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffc95f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f9fcd0\" data-id=\"9f9fcd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb4c2b9 elementor-widget elementor-widget-heading\" data-id=\"bb4c2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gera\u00e7\u00e3o de EVP <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fee0f elementor-widget elementor-widget-text-editor\" data-id=\"14fee0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Criamos ra\u00edzes s\u00f3lidas para uma marca empregadora diferenciadora<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac879d elementor-widget elementor-widget-text-editor\" data-id=\"7ac879d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A Gera\u00e7\u00e3o de uma EVP consiste em construir de raiz os pilares que sustentam a proposta de valor da sua organiza\u00e7\u00e3o enquanto empregador. Este processo \u00e9 essencial para empresas que ainda n\u00e3o definiram a sua EVP ou que desejam reconstru\u00ed-la com base em dados reais e perce\u00e7\u00f5es do talento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d8adb0\" data-id=\"3d8adb0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f18ff elementor-widget elementor-widget-image\" data-id=\"69f18ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"792\" height=\"532\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/iPad-Pro-Mockup-V-1.png\" class=\"attachment-large size-large wp-image-11234\" alt=\"Resultados atraccion talento\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/iPad-Pro-Mockup-V-1.png 792w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/iPad-Pro-Mockup-V-1-300x202.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2021\/06\/iPad-Pro-Mockup-V-1-768x516.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e3246d1 e-flex e-con-boxed e-con e-parent\" data-id=\"e3246d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7469c elementor-widget elementor-widget-text-editor\" data-id=\"8b7469c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Como trabalhamos:<\/span> <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e41f22e elementor-widget elementor-widget-text-editor\" data-id=\"e41f22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Mapeamento de competidores de talento:<\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Identificamos quem compete pelo mesmo talento que a sua empresa pretende atrair.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">An\u00e1lise da comunica\u00e7\u00e3o interna e externa:<\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Avaliamos como a sua marca se posiciona atualmente e como os seus concorrentes comunicam o seu valor.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Investiga\u00e7\u00e3o qualitativa e quantitativa: <\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Recolhemos insights atrav\u00e9s de inqu\u00e9ritos, entrevistas e focus groups com colaboradores, candidatos e stakeholders.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"><strong>Cria\u00e7\u00e3o dos pilares da EVP:<\/strong> <\/span><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Definimos os elementos que melhor traduzem a experi\u00eancia de trabalhar na sua organiza\u00e7\u00e3o, alinhando perce\u00e7\u00f5es internas e expectativas do mercado.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Integra\u00e7\u00e3o no ecossistema de marca empregadora:<\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Adaptamos a EVP \u00e0 sua p\u00e1gina de carreiras, presen\u00e7a digital e conte\u00fados de recrutamento.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Campanhas de comunica\u00e7\u00e3o da EVP: <\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Desenvolvemos estrat\u00e9gias criativas e segmentadas para divulgar a sua proposta de valor ao talento certo.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a031c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a031c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d50bd8\" data-id=\"8d50bd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6308f70 elementor-widget elementor-widget-menu-anchor\" data-id=\"6308f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"localizacao\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-87d408d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d408d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-98455e9\" data-id=\"98455e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927410c elementor-widget elementor-widget-image\" data-id=\"927410c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"502\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/12\/Data_Employer-branding-1-1024x642.png\" class=\"attachment-large size-large wp-image-8097\" alt=\"Data_Employer branding\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/12\/Data_Employer-branding-1-1024x642.png 1024w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/12\/Data_Employer-branding-1-300x188.png 300w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/12\/Data_Employer-branding-1-768x481.png 768w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2020\/12\/Data_Employer-branding-1.png 1026w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-240b398\" data-id=\"240b398\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b5ebf elementor-widget elementor-widget-heading\" data-id=\"59b5ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Localiza\u00e7\u00e3o de EVP <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba59418 elementor-widget elementor-widget-text-editor\" data-id=\"ba59418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Adaptamos a sua EVP global ao contexto local<\/span> <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f663d1 elementor-widget elementor-widget-text-editor\" data-id=\"6f663d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">A Localiza\u00e7\u00e3o da EVP \u00e9 o processo de adapta\u00e7\u00e3o da proposta de valor global ao mercado e cultura local, assegurando a sua relev\u00e2ncia, autenticidade e efic\u00e1cia junto do talento nacional. Ideal para organiza\u00e7\u00f5es com presen\u00e7a internacional que necessitam de consist\u00eancia e adequa\u00e7\u00e3o local na sua marca empregadora.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-07bb921 e-flex e-con-boxed e-con e-parent\" data-id=\"07bb921\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5f661 elementor-widget elementor-widget-text-editor\" data-id=\"9d5f661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Como trabalhamos:<\/span> <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b69b50 elementor-widget elementor-widget-text-editor\" data-id=\"1b69b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Mapeamento de competidores de talento locais: <\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Identificamos os principais empregadores que competem pelo mesmo tipo de talento no pa\u00eds.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">An\u00e1lise comparativa da comunica\u00e7\u00e3o:<\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Estudamos como a EVP global se posiciona face aos concorrentes locais e ao contexto cultural.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Valida\u00e7\u00e3o dos pilares da EVP internacional: <\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Confirmamos a sua pertin\u00eancia atrav\u00e9s de inqu\u00e9ritos, entrevistas e focus groups com talento local.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Adapta\u00e7\u00e3o \u00e0 realidade do mercado nacional: <\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Ajustamos a linguagem, os valores e os pontos de destaque para garantir autenticidade e impacto local.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Atualiza\u00e7\u00e3o da p\u00e1gina de carreiras com foco local: <\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Incorporamos as nuances locais na presen\u00e7a digital e nos pontos de contacto com o talento.<\/span><\/li><\/ul><p class=\"cvGsUA direction-ltr align-start para-style-body\">\u00a0<\/p><ul><li><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Campanhas de comunica\u00e7\u00e3o ajustadas ao territ\u00f3rio:<\/span><\/strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Planeamos e executamos campanhas com foco nos canais, mensagens e p\u00fablicos relevantes a n\u00edvel nacional.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acbb39a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acbb39a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9d6d0\" data-id=\"0f9d6d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61c38ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61c38ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a7be65\" data-id=\"4a7be65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c413235 elementor-widget elementor-widget-heading\" data-id=\"2c413235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vamos criar ou adaptar a sua EVP? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1200e7c7 elementor-widget elementor-widget-heading\" data-id=\"1200e7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Na The Key Talent, ajudamos empresas a definirem e comunicarem o seu verdadeiro valor como empregadores, com foco em atrair, envolver e reter o talento certo.\nFale connosco!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d15bde9\" data-id=\"d15bde9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db8ff8 elementor-widget elementor-widget-hubspot-form\" data-id=\"1db8ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 5103057,\n\t\t\t\t\t\t\t\t\tformId: \"bedb4383-36ca-454d-a3ae-67af94dc54c8\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785327370000-6527190047\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785327370000-6527190047\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb91eb1 elementor-widget elementor-widget-text-editor\" data-id=\"cb91eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artigos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e47b43a e-grid e-con-boxed e-con e-parent\" data-id=\"e47b43a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-505a5fa e-con-full e-flex e-con e-child\" data-id=\"505a5fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-919dbb6 elementor-widget elementor-widget-image\" data-id=\"919dbb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/app.closum.com\/web\/newsletter\/view\/77463\/f26ccd54-1ab5-44e8-9224-c7136f91cb9f.html\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/05\/EB-Capa-scaled.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-22566\" alt=\"\" srcset=\"https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/05\/EB-Capa-scaled.png 2560w, https:\/\/thekeytalent.com\/site\/wp-content\/uploads\/2025\/05\/EB-Capa-300x169.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d7b87 elementor-widget elementor-widget-heading\" data-id=\"81d7b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Employer vs Employee Value Proposition: sabe a diferen\u00e7a?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb032da elementor-widget elementor-widget-button\" data-id=\"cb032da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.closum.com\/web\/newsletter\/view\/77463\/f26ccd54-1ab5-44e8-9224-c7136f91cb9f.html\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ler Mais<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A proposta de valor da sua empresa como empregador. Da perce\u00e7\u00e3o \u00e0 a\u00e7\u00e3o: pilares s\u00f3lidos para atrair e fidelizar talento.<\/p>\n","protected":false},"author":31,"featured_media":11234,"parent":19300,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-24537","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EVP &#8211; The Key Talent<\/title>\n<meta name=\"description\" content=\"A proposta de valor da sua empresa como empregador. Da perce\u00e7\u00e3o \u00e0 a\u00e7\u00e3o: pilares s\u00f3lidos para atrair e fidelizar talento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thekeytalent.com\/site\/employer-branding\/evp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVP\" \/>\n<meta property=\"og:description\" content=\"A proposta de valor da sua empresa como empregador. 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